Data mining and Customer Research: Interaction Between Computing and Market Research Power Computing for All Disciplines Jennifer Tongen Problem Statement: To learn more about the tools available to businesses and market researchers with the use of computing, data mining, and others that I hope to discover. Resources: Professor Brown and the other students in the Interdisciplinary class, specifically computer science students who have more extensive knowledge on this subject. Online readings, and the guidance of Professor Muir in adding to my research. Activities: Research the basic terms affiliated with online computing and data mining. Research the ways in which data mining has allowed for greater business success and profitability, explore ethical dilemmas involved with web based customer research. I also would like to look into HTML and learn some about how it works? Outputs/Deliverable: A better understanding of computing and its impact and interaction with business and related disciplines. A well organized and thorough paper, outlining the objectives of my study and my findings, including an exploration into ethical dilemmas. Who am I Reaching: This project is much for my own interest and understanding, if applicable my resulting paper could be useful to other management studies students who are looking to expand their understanding. My paper will be able to speak on a level that is understandable. Outcomes: Short – Improve my own understanding of these computing tools, produce and tangible account of my findings. Potentially offer this understanding to other students in my discipline. Medium – Have the experience and understanding to apply this knowledge to my own career, explore my own interest in marketing. Long – Not sure yet.