League/LSC
Conference Call
Tuesday, June 16, 2009
Agenda
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IIA Vision and Results
Partner Updates
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Ford
GM
Chrysler
Sprint
Why Sign Up?
Marketing Update
– New IIA Campaign
– Co-Op Plan
– Sales Kits
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Survey Feedback
– GM Member
– Credit unions
– Leagues
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League Communication Schedule
1st Quarter LSC Payments
Q&A
IIA Mission
• To develop and promote exclusive credit union member
discounts on products and services offered by American
owned corporations to provide a stimulus for stronger
financial results for the U.S. economy, increase credit
union membership and member satisfaction.
– Develop an extensive program with domestic automakers that
generates incremental vehicle purchases and credit union loans.
– Identify and expand member rewards by partnering with larger
Fortune 1000 companies.
IIA Vision
Invest in America is our brand for credit union
membership enhancements in order to drive
growth and retention
IIA Results
Metric
Sprint
Automotive
League Participation
Program to Date
45
# Supporting Credit Unions
1,762
% CU membership Opt-Ins
46%
# of Top 500 CU Opt-Ins
234
New CU Members
274,240
# CU Loans
90,797
# Vehicle Sales
139,323
League Participation
21
# Supporting Credit Unions
435
Total saved by members
As of 6/15/09
$24,000,000
Sales Activity
• Domestic Auto Program
– Over 139,323 vehicles sold through May
• GM – 67,404
• Chrysler – 71,919
• Sprint
– Over 9,000 new credit union member activations in May. This is
the largest single month growth in sales since the program
began
– Members have saved over $24,000,000
Ford
• 90 day leasing pilot program beginning in 3rd Qtr.
• Market areas include:
Northeast and Florida
GM
• Supplier pricing continues through year end
• Pilot program through year-end in Florida, Northeast and Michigan
markets
• Pilot will start with select 2009 models from the four core brands and
expand as 2010 models are launched
2009 Models
2010 Models
Malibu
Equinox
Traverse
Terrain
Acadia
LaCrosse
Enclave
SRX
CTS
Chrysler
• Emerged from Bankruptcy and completed Fiat agreement
• Working on a 12 month contract extension
• Through June 30, 2009 Up to $1,000 discount on top of the members
best deal on the following 2009 models:
$500 Incentives
•Dodge Journey
•Dodge Grand Caravan
•Dodge Ram (1500/2500/3500/4500/5500)
•Dodge Dakota
•Chrysler Town and Country
•Jeep Grand Cherokee (inc. SRT8)
•Jeep Commander
$1,000 Incentives
•Dodge Nitro
•Dodge Charger (inc. SRT8)
•Chrysler 300 & 300C (inc. SRT8)
•Chrysler Sebring Convertible
•Jeep Liberty
Sprint
• Member Discounts
– 10% off most regularly priced service plans
– Waived activation fee on new accounts
– Waived upgrade fees
• Business Discounts
– 15% discount on most corporate recurring charges
– Waived activation (new accounts) and upgrade fees
– Equipment discounts
– 20% off accessories
Why Should a Credit Union
Sign-Up?
• Get the latest program updates sent directly to the credit union point
person.
• Access to special offers and discounts that can be extended to your
members on top of base program benefits.
• Access to credit union level sales data.
• E-mail addresses of those members who have requested an
authorization code that have not yet purchased a vehicle can be
used for credit union follow up and cross marketing purposes.
(available upon request)
• Free marketing kits to supporting credit unions
The Partner center is password protected and accessible only to credit unions and
leagues that have signed up in support of IIA.
Marketing Update
New Campaign
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Developing a third Invest in
America campaign for credit
unions to promote the entire
membership enhancement
program
• Materials will be available by June
30 on LoveMyCreditUnion.org
under Marketing Resources in the
Partner Center
Marketing Update
Ad Pool Recommendation
• Online Media Ad Plan - continue driving traffic to
LoveMyCreditUnion.org, which will include key word
search optimization, advertising on key sites and social
media through Twitter, Facebook, Blogger, You Tube,
etc.
• Marketing Kits - completely free (creative development
and production) to participating credit unions with simple
marketing requirements
– Statement stuffers
– Two 8 ½ x 11 posters for teller line
– Direct mail to targeted list (Excluding Postage)
Marketing Update
League Sales Kit
• Sales Kits for LSCs to use to sell Invest in America to credit unions
– Printed Materials
• Folder
• Leave behind piece with program overview
– Customized Materials to include in Folder
• Introduction letter
• Fact Sheet updates with current numbers
• Marketing flyer shows all the marketing
materials available to credit unions
• Power Point presentation providing
program overview
• Program Contact Sheet
Marketing Update
League Sales Kit
– Additional LSC Marketing Materials
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E-blast template
Web site content
Web banners
Newsletter articles
Press Releases
Sign-up form to use a league events
– Access to Materials
• Printed materials are limited, please email requests to Nancy
Sawicki at nancy.sawicki@cucorp.com
• All other materials are available in the password protected
Partner Center on LoveMyCreditUnion.org
GM Member Survey
(preliminary results)
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42% financed through a credit union
90% were satisfied with the interest rate on loan
49% considered the CU their PFI
92% used their CU member discount
92% said is was easy to get the CU discount
84% said the discount was very important in the buying decision
79% said the GM discount strengthens trust in their credit union
33% learned of the program in ways other than the dealer (CU, web,
radio, TV, etc.)
• 76% purchased a model from one of the 4 surviving brands
• 37% said their last purchase was something other than a GM brand
(22% were foreign brands)
• 66% were CU members longer than 5 yrs (39% > 20 yrs)
• 36% have household income over $100K (79% over $50K); 90%
own a home; 66% had no children at home; 52% were college
grads; 5% were CU employees
League/CU Surveys
• Surveys will be sent to supporting leagues and credit
unions to gather feedback on marketing efforts and use
of materials.
• League Survey
– Leagues will receive a survey the week of June 15th
• Credit Union Survey
– Credit unions will receive a survey the week of June 29
Future League
Communications
• League Conference Calls
(Wednesday’s at 3 pm EST)
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July 15
August 19
September 16
October 14
November 11
December 16
• IIA Newsletter
(First Friday of every month)
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July
August
September
October
November
December
1St Quarter Payments
• CUcorp has received ad pool payments for 1st Qtr
activity
• LSC’s who signed agreements are eligible for 10%
($2.50/vehicle) of pool if marketing requirements were
satisfied
• Eligible LSC’s should receive their 1st Qtr payment no
later than July 10
Q&A