2013 Area Conference
Series Event Instructional Areas
Area Event
Accounting
Applications
Apparel and
Accessories
Automotive Services
Business Finance
Business Services
Food Marketing
Hotel and Lodging
Human Resource
Management
Area Role Play 1
Financial Analysis
1. Record inventory usage.
2. Process invoice of inventory.
3. Process results of inventory.
4. Process inventory adjustments.
5. Record transactions in a general journal.
Promotion
1. Explain current retail trends driven by global trade.
2. Explain the nature of a promotional plan.
3. Organize information.
4. Identify types of public-relations activities.
5. Discuss internal and external audiences for publicrelations activities.
Selling
1. Identify product’s/service’s competitive advantage.
2. Explain the selling process.
3. Explain the role of customer service as a component of
selling relationships.
4. Discuss motivational theories that impact buying
behavior.
5. Explain factors affecting pricing decisions.
Operations
1. Describe types of business activities.
2. Discuss the analysis of a company’s financial situation
using its financial statements.
3. Explain the nature of overhead/operating costs.
4. Explain the concept of production.
5. Explain the nature of project management.
Customer Relations
1. Identify product’s/service’s competitive advantage.
2. Interpret business policies to customers/clients.
3. Demonstrate a customer-service mindset.
4. Reinforce service orientation through communication.
5. Explain factors affecting pricing decisions.
Market Planning
1. Explain the concept of marketing strategies.
2. Explain the concept of market and market identification.
3. Explain the role of situation analysis in the marketing
planning process.
4. Discuss actions employees can take to achieve the
company’s desired results.
5. Demonstrate connections between company actions and
results.
Operations
1. Explain the nature of operations.
2. Determine number of employees to schedule at each
level of occupancy.
3. Explain how frequency schedules are determined for
public area cleaning.
4. Define variable labor as it applies to housekeeping.
5. Demonstrate problem-solving skills.
Human Resources Management
1. Describe planning techniques used in the hiring process.
2. Demonstrate connections between company actions and
results.
3. Discuss factors that impact human resources
management.
4. Explain the role of ethics in human resources
management.
5. Analyze company resources to ascertain policies and
procedures.
Area Role Play 2
Financial Analysis
1. Explain the nature of special journals.
2. Explain the nature of accounts payable.
3. Maintain a vendor file.
4. Explain the nature of accounts receivable.
5. Maintain a customer file for accounts receivable.
Ecomonics
1. Determine economic utilities created by business
activities.
2. Describe types of business activities.
3. Determine factors affecting business risk.
4. Convert customer/client objections into selling points.
5. Interpret business policies to customers/clients.
Product/Service Management
1. Describe factors used by marketers to position
products/services.
2. Describe the nature of product bundling.
3. Identify product’s/service’s competitive advantage.
4. Explain the types of promotion.
5. Identify communications channels used in sales
promotion.
Financial Analysis
1. Explain the role of finance in business.
2. Calculate financial ratios.
3. Demonstrate connections between company actions
and results.
4. Discuss business ethics for business finance.
5. Discuss the analysis of a company’s financial
situation using its financial statements.
Operations
1. Maintain data security.
2. Protect company information and intangibles.
3. Explain routine security precautions.
4. Identify company’s brand promise.
5. Identify internal and external service standards.
Customer Relations
1. Demonstrate a customer-service mindset.
2. Identify company’s brand promise.
3. Reinforce service orientation through communication.
4. Discuss the nature of customer relationship
management.
5. Communicate core values of product/service.
Emotional Intelligence
1. Use conflict-resolution skills.
2. Demonstrate responsible behavior.
3. Demonstrate honesty and integrity.
4. Describe the use of business ethics in promotion.
5. Modify or cancel a reservation.
Human Resources Management/Emotional
Intelligence
1. Describe ways that businesses build positive
employer-employee relationships.
2. Explain components of a compensation system.
3. Develop an achievement orientation.
4. Motivate team members.
5. Foster positive working relationships.
Marketing Management
Promotion
1. Identify product’s/service’s competitive advantage.
2. Explain the nature of a promotional plan.
3. Coordinate activities in the promotional mix.
4. Identify communications channels used in sales
promotion.
5. Explain the concept of market and market identification.
Quick Serve Restaurant
Management
Economics
1. Discuss the global environment in which businesses
operate.
2. Identify ethnicities and their dining habits and rules.
3. Discuss the impact of cultural and social environments
on global trade.
4. Determine factors affecting business risk.
5. Explain how organizations adapt to today’s markets.
Leadership & Teamwork
1. Conduct regular training and coaching of staff.
2. Conduct regular reviews of staff.
3. Explain menu items.
4. Detail elements involved in new orientation.
5. Explain the use of feedback for personal growth.
Restaurant and Food
Services Management
Retail Merchandising
Sports and
Entertainment
Series
Information Management
1. Demonstrate basic e-mail functions.
2. Analyze the impact of technology on retailing.
3. Interpret statistical findings.
4. Apply information to accomplish a task.
5. Determine customer/client needs.
Professional Development
1. Communicate core values of product/service.
2. Explain consequences of unprofessional and/or unethical
behavior in marketing.
3. Explain the need for professional and ethical standards
in marketing.
4. Describe factors used by marketers to position
products/services.
5. Explain the nature of marketing management.
Selling
1. Communicate core value of product/service.
2. Identify company’s unique selling proposition.
3. Discuss motivational theories that impact buying
behavior.
4. Explain key factors in building a clientele.
5. Explain the role of customer service as a component
of selling relationships.
Human Resources Management
1. Describe legal issues affecting businesses.
2. Discuss the nature of human resources management.
3. Outline steps to remedy specific problems.
4. Describe the use of technology in human resources
management.
5. Explain the role of ethics in human resources
management.
Emotional Intelligence
1. Analyze employer expectations in the business
environment.
2. Develop a list of workplace rules and regulations.
3. Demonstrate responsible behavior.
4. Use conflict-resolution skills.
5. Demonstrate ethical work habits.
Promotion
1. Explain the role of promotion as a marketing function.
2. Explain the types of promotion.
3. Explain the nature of product/service branding.
4. Identify the elements of the promotional mix.
5. Determine customer/client needs.
Market Planning
1. Explain the concept of market and market
identification.
2. Explain the role of situation analysis in the marketing
planning process.
3. Explain the nature of marketing plans.
4. Explain the nature of marketing management.
5. Explain business ethics in selling.