AAM
Explain the importance of merchandising to retailers.
Explain the nature of marketing plans.
Explain the concept of marketing strategies.
Explain the concept of market and market identification.
Identify communications channels used in sales promotion.
Explain the nature of operations.
Explain routine security precautions.
Explain employee’s role in expense control.
Devise/Enact merchandise security measures to minimize inventory shrinkage.
Choose and use appropriate channel for workplace communication.
ACT
Explain cash control procedures (e.g., signature cards, deposit slips, internal/external controls, cash clearing, etc.).
Account for cash receipts (e.g., record cash, record income).
Reconcile cash.
Describe the role of financial institutions.
Explain forms of financial exchange (cash, credit, debit, electronic funds transfer, etc.).
Record inventory transactions.
Process inventory adjustments (e.g., shrinkage, obsolescence, returns, etc.).
Explain methods used to value inventory (e.g., FIFO, LIFO, average cost, etc.).
Determine the cost/value of inventory.
Identify factors affecting a business's profit.
ASM
Explain the principles of supply and demand.
Describe factors that affect the business environment.
Determine factors affecting business risk.
Explain the concept of competition.
Identify product’s/service’s competitive advantage.
Explain the nature of operations.
Explain the nature of overhead/operating costs.
Identify routine activities for maintaining business facilities and equipment.
Explain the role of customer service as a component of selling relationships.
Identify product’s/service’s competitive advantage.
BFS
Describe types of financial-services providers.
Discuss considerations in selecting a financial-services provider.
Describe the nature of cash flows.
Discuss the nature of short-term (operating) financial plans.
Explain the role and responsibilities of financial managers.
Describe the nature of cash flows.
Make capital expenditure decisions.
Determine factors affecting business ris
Explain the impact of the law of diminishing returns.
Identify factors affecting a business’s profit
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BLTDM
Explain the nature of business ethics.
Explain cultural considerations that impact global business relations.
Determine factors affecting business risk.
Identify factors affecting a business’s profit.
Explain the concept of competition.
Take responsibility for decisions and actions.
Write informational messages.
BSM
Explain the selling process.
Explain key factors in building a clientele.
Explain the role of customer service as a component of selling relationships.
Discuss motivational theories that impact buying behavior.
Identify product’s/service’s competitive advantage.
Explain the nature of marketing management.
Identify factors affecting a business’s profit.
Determine factors affecting business risk.
Explain the principles of supply and demand.
Explain the nature of sales forecasts.
BTDM
Explain the nature and scope of channel management.
Explain the nature of channels of distribution.
Explain the relationship between customer service and channel management.
Describe the use of technology in the channel management function.
Identify factors affecting a business’s profit.
Describe factors used by businesses to position corporate brands.
Explain the nature of corporate branding.
FMS
Explain the nature and scope of the pricing function.
Describe the role of business ethics in pricing.
Explain factors affecting pricing decisions.
Demonstrate connections between company actions and results.
Explain consequences of unprofessional and/or unethical behavior in marketing.
Explain the role of customer service as a component of selling relationships.
Explain key factors in building a clientele.
Discuss motivational theories that impact buying behavior.
Explain the nature of positive customer relations.
Analyze the impact of technology on marketing.
FTDM
Explain the role requirements of entrepreneurs and owners
Explain the nature and scope of the financial-information management function
Describe the nature of income statements
Demonstrate financial analysis applications
Explain the role of ethics in financial-information management
Demonstrate budgeting applications
Describe the use of technology in the financial-information management function
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HLM
Explain how guests make reservations on-line.
Demonstrate negotiation skills.
Use appropriate assertiveness.
Use conflict-resolution skills.
Explain the nature of channel-member relationships.
Explain the nature of marketing plans.
Explain the concept of marketing strategies.
Explain the concept of market and market identification.
Detail two types of marketing materials for the lodging facility.
Identify communications channels used in sales promotion.
HRM
Describe planning techniques used in the hiring process.
Coach others.
Develop an achievement orientation.
Determine learning objectives.
Foster positive working relationships.
Foster employee engagement and commitment.
Describe ways that businesses build positive employer-employee relations.
Explain factors that influence customer/client/business buying behavior.
Discuss actions employees can take to achieve the company’s desired results.
Demonstrate connections between company actions and results.
HTDM
Communications skills—the ability to exchange information and ideas with others through writing, speaking, reading or listening
Analytical skills—the ability to derive facts from data, findings from facts, conclusions from findings and recommendations from conclusions
Production skills—the ability to take a concept from an idea and make it real
Teamwork—the ability to be an effective member of a productive group
Priorities/time management—the ability to determine priorities and manage time commitments
Economic competencies
MMS
Describe factor used by marketers to position products/services.
Analyze the impact of technology on marketing.
Explain the role of customer service as a component of selling relationships.
Discuss motivational theories that impact buying behavior.
Explain key factors in building a clientele.
Explain the concept of marketing strategies.
Explain the concept of market and market identification.
Explain the nature of a promotional plan.
Coordinate activities in the promotional mix.
Identify communications channels used in sales promotion.
MTDM
Explain the nature of marketing plans.
Identify types of public-relations activities.
Explain communications channels used in public-relations activities.
Explain the nature and scope of channel management.
Explain the nature of channels of distribution.
Coordinate channel management with other marketing activities.
Describe the use of technology in the channel management function.
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PBM
Discuss the nature of information management.
Assess information needs.
Apply information to accomplish a task.
Identify ways that technology impacts business.
PFL
Recommend insurance for the types of risks that young adults face.
Illustrate how to use insurance to share the risk of financial loss.
Predict the consequences of accepting risk with insufficient or no insurance.
PFN
Explain the nature of operations.
Explain routine security precautions.
Protect company information and intangibles.
Explain information, privacy, security and confidentiality considerations in business.
PHT
Explain the nature of positive customer relations.
Demonstrate a customer-service mindset.
Develop a rapport with customers.
Determine ways of reinforcing the company’s image through employee performance.
PMK
Explain forms of financial exchange.
Explain purposes and importance of credit.
Describe the need for financial information.
Explain the role of finance in business.
QSRM
Discuss the role of ethics in operations.
Explain the nature and scope of purchasing.
Select vendors.
Describe factors used by businesses to position corporate brands.
Demonstrate awareness of capabilities and limitations of the operation.
Discuss the nature of customer relationship management.
Describe the use of technology in customer relationship management.
Build and maintain relationships with customers.
Create methods to market materials.
Discuss motivational theories that impact buying behavior.
RFSM
Explain the nature and scope of the product/service management function.
Define portion control.
Describe the nature of product bundling.
Determine menu pricing.
Describe factors used by marketers to position products/services.
Detail ways to minimize staff turnover.
Develop an achievement orientation.
Explain the need for ongoing education as a worker.
Explain possible advancement patterns for jobs.
Identify skills needed to enhance career progression.
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RMS
Distinguish between retailing and marketing.
Explain the nature of a promotional plan.
Explain the nature of direct marketing channels.
Describe word-of-mouth channels used to communicate with targeted audiences.
Explain customer/client/business buying behavior.
Explain the nature of marketing plans.
Explain the concept of marketing strategies.
Explain the concept of market and market identification.
Plan follow-up strategies for use in retail selling.
Discuss motivational theories that impact buying behavior.
SEM
Explain the nature and scope of the pricing function.
Explain the use of technology in the pricing function.
Explain factors affecting pricing decisions.
Discuss motivational theories that impact buying behavior.
Identify product’s/service’s competitive advantage.
Describe the need for marketing data.
Identify data monitored for marketing decision making.
Discuss the nature of sampling plans.
Describe data-collection methods.
Identify ways to track marketing-communications activities.
STDM
Explain the nature of marketing planning.
Explain the nature of marketing plans.
Explain the concept of marketing strategies.
Explain the concept of market and market identification.
Explain types of advertising media.
Explain the nature of direct marketing channels.
Describe word-of-mouth channels used to communicate with targeted audiences.
TTDM
Explain marketing and its importance in a global economy.
Describe marketing functions and related activities.
Explain factors that influence customer/client/business buying behavior.
Identify company’s unique selling proposition.
Explain the concept of marketing strategies.
Explain the role of promotion as a marketing function.
Identify communications channels used in sales promotion
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