An IRI Report for the VA
covering data up to Quarter 2, 2006
August 2006
CONFIDENTIAL
Copyright © 2006 Information Resources, Inc. Confidential and proprietary.
Report Introduction
1. The data contained in the report present estimates of the size of the Gift Voucher
Market.
2. The data have been generated through a “pooling operation”, whereby members
of the VA forwarded to IRI data on their individual businesses, which were then
aggregated and analysed.
3. The market described is a “defined Market”, reflecting input from the following 28
companies – Boots, Capital Incentives, Debenhams, DSG Business Services,
Exhilaration, Experience More, The Gift Voucher Shop, Grass Roots, Halfords,
House of Fraser, John Lewis Direct, Kingfisher, Lakeside Shopping Centre,
Love2reward, Maritz, Marks & Spencer, Marriott Incentives, Next, Red Letter
Days plc, Sainsbury, Tesco, Theatre Tokens, Thomson (Corporate Sales only),
Thomas Cook, Thresher Group, Virgin Incentives, Whitbread and WH Smith.The
VA and Information Resources aim to continue to recruit further members in the
future in order to make the measurement as comprehensive as possible.
4. The data included covers the period Quarter 3, 2003 - Quarter 2, 2006
5. Any queries or comments should be forwarded to Simon Thickett of IRI, Eagle
House, The Ring, Bracknell, Berkshire, RG12 1HS
Telephone: 01344 746000
Fax: 01344 746001
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Executive Summary
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Latest Quarter Results
The Voucher Association has enjoyed a successful
quarter in Q2 06 with total sales of £215,060,000
54.3% of these sales were Store sales
YOY Results
Year on Year growth of the Total Market was +5.0% for
Q2 06
This growth was driven by Corporate sales (+12.7%)
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
599,305
612,605
626,479
Total Category Size
Store
Corp
Q3 2003
Q1 2004
Q2 2004
Q3 2004
Q2 2005
Q3 2005
Q4 2005
Q1 2006
98,358
116,702
215,060
226,521
104,739
121,782
218,914
94,044
124,870
204,814
87,259
117,556
197,783
84,462
Q1 2005
186,406
440,073
Q4 2004
113,321
183,121
220,165
94,252
125,913
79,313
111,146
77,567
185,983
190,459
429,484
Q4 2003
108,416
170,086
89,207
117,888
207,096
429,219
Total
Q2 2006
Value Sales each Quarter, starting quarter 3, 2003. Bars are in £000s.
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
1,286,975
1,182,843
1,235,368
Total Category Size
Store
Corp
Q3 2003 to Q2 2004
Q3 2004 to Q2 2005
483,548
449,094
416,174
766,669
786,274
803,427
Total
Q3 2005 to Q2 2006
Value Sales in the latest year, starting in the year beginning quarter 3, 2003.
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Year On Year Growth of Total Market, by Category
Quarter This Year Vs Quarter Last Year
24.0
22.6
20.7
19.4
Store
Corp
Total
14.5
12.7
12.5
8.9
7.5
6.8
5.5
5.76.3
8.9
7.7
4.5
4.0
7.5
5.0
2.51.82.3
2.2
1.3
-3.4
10.0
7.5
6.3 5.8
0.1
-2.1
-0.8-0.2-0.6
-0.7
-4.1
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
2003/Q3 2003/Q4 2004/Q1 2004/Q2 2004/Q3 2004/Q4 2005/Q1 2005/Q2 2005/Q3 2005/Q4 2006/Q1 2006/Q2
2002
2002
2003
2003
2003
2003
2004
2004
2004
2004
2005
2005
Year on Year percent change, based on Market Sales data
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Category Seasonality: Quarter 3, 2005 Quarter 2, 2006
Q2 2006
14.5%
Q3 2005
15.5%
Q2 2006
20.3%
Q3 2005
19.4%
Q1 2006
15.2%
Q1 2006
21.7%
Q4 2005
54.8%
B2C
Q4 2005
38.5%
B2B
Contribution of each quarter to total year sales. Based on latest rolling full year of data
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Category Segmentation Share Trends of Total Market
Store
28.4
29.9
41.7
43.1
41.6
42.8
71.6
56.9
Total Market
Corp
29.8
42.7
42.6
43.0
70.1
58.3
58.4
57.2
46.2
45.7
53.8
54.3
70.2
57.3
57.4
57.0
Q3 2003
Q4 2003
Q1 2004
Q2 2004
Q3 2004
Q4 2004
Q1 2005
Q2 2005
Q3 2005
Q4 2005
Q1 2006
Q2 2006
207,096
599,305
185,983
190,459
220,165
612,605
197,783
204,814
218,914
626,479
226,521
215,060
Store & Corporate contribution to total sales each quarter. Value sale shown in the table is in £000s
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Detailed Market Breakdown
Where the Market is broken down into the segmentation shown below, it is
deemed to be representative of only the businesses that are listed below
Total Market
- Boots
- Capital Incentives
B2B
- Debenhams
B2C
- DSG Business Services
Reward/Incentive
E-commerce
- Halfords
Flexible Benefits
OTC
- House of Fraser
Legislative
Savings (inc.
Xmas club)
- Experience More
- Marriott Incentives
- Red Letter Days plc
- Sainsburys
Savings (incl Xmas
Club)
Affinity Groups
- The High Street Voucher
- WH Smith
- Next
E-commerce
Insurance Replacement
- Exhilaration
This information is only available to the companies listed above
Telephone: 01344 746000
Fax: 01344 746001
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Market Size, Split by Category B 2 C
This data is only available to members submitting this breakdown
OTC
95.2
52.8
53.2
55.2
97.7
97.7
95.1
0.96
43.8
96.7
96.3
96.3
97.2
1.68
1.57
45.1
45.6
96.5
E-commerce
Savings (Incl Xmas
Club)
1.62
3.2
Q3
2003
Q4
2003
2.26
0.0
2.27
0.1
2.86
2.0
Q1
2004
Q2
2004
Q3
2004
Q4
2004
3.27
0.1
3.57
0.1
3.34
0.3
Q1
2005
Q2
2005
Q3
2005
Q4
2005
2.83
0.0
3.51
0.0
Q1
2006
Q2
2006
Store 67,746 284,316 64,861 62,849 71,824 291,954 73,293 70,509 72,360 298,466 77,790 67,079
Quarterly Value Sales, £000s. Market is defined as only the companies who submit the Breakdown.
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.
Market Size, Split by Category B 2 B
This data is only available to members submitting this breakdown
9.7
23.2
0.0
1.9
13.5
20.9
13.18
0.0
1.1
3.0
0.6
0.4
6.4
0.0
2.9
1.37
0.6
12.1
9.1
19.6
0.0
5.3
1.22
0.5
0.0
5.5
2.26
0.3
9.7
7.7
0.5
5.1
13.3
13.4
14.0
9.3
0.4
6.5
0.67
0.3
0.4
6.8
0.63
0.3
0.4
4.9
13.2
11.9
0.2
6.7
12.0
3.9
0.2
7.8
0.4
3.9
13.1
10.71
0.3
7.7
0.58
0.2
0.1
8.3
12.9
10.7
11.3
0.3
7.9
0.84
0.2
Insurance
Replacement
13.3
E-commerce
Affinity Groups
Savings (Incl Xmas
Club)
63.1
68.5
68.7
62.2
70.6
61.5
65.6
66.6
63.6
68.8
67.5
66.3
Legislative
Flexible Benefits
Reward/Incentive
Q3
2003
Q4
2003
Q1
2004
Q2
2004
Q3
2004
Q4
2004
Q1
2005
Q2
2005
Q3
2005
Q4
2005
Q1
2006
Q2
2006
Corp 43,897 96,794 42,340 41,515 59,809 96,078 46,429 48,738 53,378 96,527 59,603 55,571
Quarterly Value Sales, £000s. Market is defined as only the companies who submit the Breakdown.
Copyright © 2005 Information Resources, Inc. Confidential and proprietary.