Mainstream Market for
Products produced by Micro
Entrepreneurs and means to
sell in Larger Market Place
Entrepreneurship Promotion
• Definition of An entrepreneur:
– An entrepreneur is essentially a person who is
not only self-employed but generates
employment and income for others through a
combination of efforts requiring zeal and
capability to transform physical, financial,
natural and human resources for production
possibilities to extract the business potential
within any situation.
Entrepreneurship Promotion
• Entrepreneurs should be able to produce
innovative goods and services to suit to the
market demand as well as earn a profit. Besides
the above qualities, women entrepreneurs need
to have additional quality in terms of
determination and tenacity and additional skills
in terms to access to ICT to cope with adverse
situations, which seem to confront the female
entrepreneurs more than their male counterparts
in a given situation.
Promotion of Women’s Entrepreneurship
• It is a means to alleviate women’s
unemployment and poverty and also
stimulate economic growth.
• Women’s entrepreneurship promotion
aims at eliminating gender specific barriers
which limits women’s capacity to up
businesses. These include inadequate
access to information, business networks
as well as the traditional attitude towards
the gender role.
Entrepreneurship Promotion
• To contribute to the elaboration of
strategies and policies supporting women
in using their entrepreneurial potential.
• To raise awareness among regional
• To develop tools such as financing,
incubators and seminars for encouraging
potential women entrepreneurs.
Entrepreneurship Promotion
• To set up regional networks supporting
women’s entrepreneurship.
• To develop training and education that
entrepreneurship culture for women.
• To contribute in the capacity building and
training of entrepreneur regarding ICT.
Mainstreaming of Products of
Micro-Entrepreneurs in the
Global Market
1- The importance
information about
potential customer.
of Finding out
customers and
– A product can never be sold without
having customers to buy it .
• So you have to 
– Know your customers:
– And the consumer Buying Behavior.
• There are 4 factors:
– Cultural
– Social
– Personal
– Psychological
2- How to price you product?
• Factors affecting pricing
– Market & Demand
– Competitors
• You have to do market study
3 - Development of Product.
– Quality control.
4 – Marketing tools:
– Brochures
– E-Catalogue
5 - Branding.
6 - Fairs and Exhibitors
– Local
– Regional
– International
7 - Applications of ICT
– Website
– E Catalogues.
8 - Networking
– Through organizations
E-commerce and Women
Entrepreneurship Promotion
• E-commerce Definition:
–Any use of information and
communications technology by a
business that helps to improve its
interactions with customers or
• The definition encompasses both domestic and
international business. SME’s may find
beneficial ways to use e-commerce to enhance
relationships with their domestic customers and
suppliers as well as internationally.
Potential Gains from eCommerce
• Find new customers – and partners and
suppliers – domestically and internationally
• Serve current and new customers better,
hence offering more value to them
• Improve the efficiency of their business
• Offer entirely new services and products –
even start entirely new businesses.
• Marketing is always an
crucial for marketing of
ICT Benefit For Women Owners Of
• E-commerce may offer them comparatively more
advantages to find new customers and suppliers
especially in markets they have not easily been
able to reach before – either internationally or
• Access to Information:
– The most valuable application is information
accessing to facilitate their business and generating
and disseminating information about it. Women
entrepreneurs globally have said that access to
information, especially market information, is their first
priority in accelerating the growth of their businesses.
Role of Business
Organizations in
Mainstreaming of Gender in
The Global Market
NGOs contribute to the empowerment of
women and development of human resources
of micro-entrepreneurs through:
– Training.
– Capacity Building.
– Technical Assistance and Support Services.
– Advocacy.
– Project Development.
– Networking.
• Women outside the formal schooling
system and already in the workforce need
access to technology training to retrain
and upgrade skills as well as to acquire
new ones. Such improvement requires
interventions at all levels of education.
Capacity Building
• Empowerment of women in the context of
knowledge societies is understood as building the
ability and skills of women to gain insight of
actions and issues in the external environment
which influence them, and to build their capacity to
get involved and voice their concerns in these
external processes, and make informed decisions
regarding their business and promoting of their
Capacity Building
• It entails building up of capacities of women
to overcome social and institutional barriers,
and strengthening their participation in the
economic and political processes for an
overall improvement in their quality of lives.
Technical Assistance and
Support services
• Human resource development for system
support: To ensure the presence of girls
and women among the technologically
trained, campaigns could be developed to
attract and retain women professionals.
• Strengthening institutional capacity to
integrate gender considerations in policies
and programs and supporting women's
equitable access to training is required to
ensure that women's needs and concerns
more effectively addressed.
Project Development
• Effective partnerships with NGOs to include a
range of project development, implementation
and delivery systems can contribute to the
effectiveness and range of marketing the
products of micro-entrepreneurs.
• Many innovative activities and models for
marketing are being developed by NGOs which
contribute to improved consultation, human
resource development, and incorporating gender
equality considerations.
• Programs will have to be designed and put in
place that ensures women's access to the
technologies that can empower them in many
aspects of their lives.
• Networking is crucial to have access to the
global market.
• Affiliation to regional and international
women organizations.
• Access to the global market:
– Information and communication technologies
have enormous potential to link remote
communities to global markets.
• Database Establishment of a
women, experts, industries,
products, etc…….