Mainstream Market for Products produced by Micro Entrepreneurs and means to sell in Larger Market Place Entrepreneurship Promotion • Definition of An entrepreneur: – An entrepreneur is essentially a person who is not only self-employed but generates employment and income for others through a combination of efforts requiring zeal and capability to transform physical, financial, natural and human resources for production possibilities to extract the business potential within any situation. Entrepreneurship Promotion • Entrepreneurs should be able to produce innovative goods and services to suit to the market demand as well as earn a profit. Besides the above qualities, women entrepreneurs need to have additional quality in terms of determination and tenacity and additional skills in terms to access to ICT to cope with adverse situations, which seem to confront the female entrepreneurs more than their male counterparts in a given situation. Promotion of Women’s Entrepreneurship • It is a means to alleviate women’s unemployment and poverty and also stimulate economic growth. • Women’s entrepreneurship promotion aims at eliminating gender specific barriers which limits women’s capacity to up businesses. These include inadequate access to information, business networks as well as the traditional attitude towards the gender role. Entrepreneurship Promotion Objectives • To contribute to the elaboration of strategies and policies supporting women in using their entrepreneurial potential. • To raise awareness among regional decision-makers concerning the importance of promoting women’s entrepreneurship. • To develop tools such as financing, incubators and seminars for encouraging potential women entrepreneurs. Entrepreneurship Promotion Objectives • To set up regional networks supporting women’s entrepreneurship. • To develop training and education that contributes to creating an entrepreneurship culture for women. • To contribute in the capacity building and training of entrepreneur regarding ICT. Mainstreaming of Products of Micro-Entrepreneurs in the Global Market 1- The importance information about potential customer. of Finding out customers and – A product can never be sold without having customers to buy it . • So you have to – Know your customers: – And the consumer Buying Behavior. • There are 4 factors: – Cultural – Social – Personal – Psychological 2- How to price you product? • Factors affecting pricing – Market & Demand – Competitors • You have to do market study 3 - Development of Product. – Quality control. 4 – Marketing tools: – Brochures – E-Catalogue 5 - Branding. 6 - Fairs and Exhibitors – Local – Regional – International 7 - Applications of ICT – Website – E Catalogues. 8 - Networking – Through organizations E-commerce and Women Entrepreneurship Promotion • E-commerce Definition: –Any use of information and communications technology by a business that helps to improve its interactions with customers or suppliers. • The definition encompasses both domestic and international business. SME’s may find beneficial ways to use e-commerce to enhance relationships with their domestic customers and suppliers as well as internationally. Potential Gains from eCommerce • Find new customers – and partners and suppliers – domestically and internationally • Serve current and new customers better, hence offering more value to them • Improve the efficiency of their business processes • Offer entirely new services and products – even start entirely new businesses. Marketing • Marketing is always an obstacle facing women entrepreneurship. ICT is crucial for marketing of products. ICT Benefit For Women Owners Of SMEs • E-commerce may offer them comparatively more advantages to find new customers and suppliers especially in markets they have not easily been able to reach before – either internationally or regionally. • Access to Information: – The most valuable application is information accessing to facilitate their business and generating and disseminating information about it. Women entrepreneurs globally have said that access to information, especially market information, is their first priority in accelerating the growth of their businesses. Role of Business Organizations in Mainstreaming of Gender in The Global Market • NGOs contribute to the empowerment of women and development of human resources of micro-entrepreneurs through: – Training. – Capacity Building. – Technical Assistance and Support Services. – Advocacy. – Project Development. – Networking. Training • Women outside the formal schooling system and already in the workforce need access to technology training to retrain and upgrade skills as well as to acquire new ones. Such improvement requires interventions at all levels of education. Capacity Building • Empowerment of women in the context of knowledge societies is understood as building the ability and skills of women to gain insight of actions and issues in the external environment which influence them, and to build their capacity to get involved and voice their concerns in these external processes, and make informed decisions regarding their business and promoting of their productions. Capacity Building • It entails building up of capacities of women to overcome social and institutional barriers, and strengthening their participation in the economic and political processes for an overall improvement in their quality of lives. Technical Assistance and Support services • Human resource development for system support: To ensure the presence of girls and women among the technologically trained, campaigns could be developed to attract and retain women professionals. Advocacy • Strengthening institutional capacity to integrate gender considerations in policies and programs and supporting women's equitable access to training is required to ensure that women's needs and concerns more effectively addressed. Project Development • Effective partnerships with NGOs to include a range of project development, implementation and delivery systems can contribute to the effectiveness and range of marketing the products of micro-entrepreneurs. • Many innovative activities and models for marketing are being developed by NGOs which contribute to improved consultation, human resource development, and incorporating gender equality considerations. • Programs will have to be designed and put in place that ensures women's access to the technologies that can empower them in many aspects of their lives. Networking • Networking is crucial to have access to the global market. • Affiliation to regional and international women organizations. Conclusion • Access to the global market: – Information and communication technologies have enormous potential to link remote communities to global markets. Recommendations • Database Establishment of a Databank for Business women, experts, industries, products, etc…….