Principles of Entrepreneurship
(CO Standards Website Expanded)
MANC.03
Systems: Identify new ideas, opportunities, and methods to create or start
a new project or venture.
MANC.03.01
Employ entrepreneurial discovery strategies to generate feasible
ideas for business ventures.
MANC.03.01.a
Explain the need for entrepreneurial discovery.
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
RWC10-GR.12-S.1GLE.1-EO.f
Select appropriate technical or specialized
language
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
FBLA.51
Public Speaking I
FBLA.52
Public Speaking II
MANC.03.01.b
Discuss entrepreneurial discovery processes.
RWC10-GR.10-S.1-
Initiate and participate effectively in a range of
Principles of Entrepreneurship CO Website Expanded 8/15
1
GLE.2-EO.a
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
SS09-GR.HS-S.1-GLE.3EO.b
Investigate the historical development of and
impact of major scientific and technological
innovations. Topics to include but not limited to
the Industrial Revolution
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
FBLA.51
Public Speaking I
FBLA.52
Public Speaking II
MANC.03.01.c
Assess global trends and opportunities.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
Principles of Entrepreneurship CO Website Expanded 8/15
2
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
FBLA.51
Public Speaking I
FBLA.52
Public Speaking II
PWR.01.04.e
Interpret information from a global and
multicultural perspective
MANC.03.01.d
Determine opportunities for venture creation.
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
RWC10-GR.12-S.1GLE.1-EO.f
Select appropriate technical or specialized
language
DECA.36
EPP - Entrepreneurship Promotion Project
Principles of Entrepreneurship CO Website Expanded 8/15
3
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
MANC.03.01.e
Assess opportunities for venture creation.
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
MANC.03.01.g
Generate venture ideas.
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
Principles of Entrepreneurship CO Website Expanded 8/15
4
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
PWR.02.03.b
Generate, evaluate, and implement new ideas and
novel approaches
MANC.03.01.h
Determine feasibility of venture ideas.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
RWC10-GR.12-S.1GLE.1-EO.f
Select appropriate technical or specialized
language
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
Principles of Entrepreneurship CO Website Expanded 8/15
5
MANC.08
Ethics and Legal Responsibilities: Describe business's responsibility to
know and abide by laws and regulations that affect business operations.
MANC.08.08
Select business structure for immediate and long-term operations.
MANC.08.08.b
Select form of business ownership.
FBLA.04
Banking & Financial Systems
FBLA.13
Business Procedures
FBLA.29
Entrepreneurship--Modified
PWR.02.01.a
Apply logical reasoning and analytical skills
MANC.10
Technical Skills: Access, process, maintain, evaluate, and disseminate
information to assist in business decision-making.
MANC.10.04
Acquire information to guide business decision-making.
MANC.10.04.c
Conduct an environmental scan to obtain business information.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
MA10-GR.HS-S.3GLE.2-EO.b.i
Identify the purposes of and differences among
sample surveys, experiments, and observational
studies; explain how randomization relates to each.
(CCSS: S-IC.3)
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
FBLA.49
Partnership with Business Project
PWR.02.01.a
Apply logical reasoning and analytical skills
Principles of Entrepreneurship CO Website Expanded 8/15
6
MANC.12
Technical Skills: Employ tools and strategies to influence, plan, control,
and organize an organization/department.
MANC.12.02
Utilize planning tools to guide organization’s/ department’s
activities.
MANC.12.02.b
Develop company goals/objectives.
RWC10-GR.11-S.4GLE.1-EO.a
Conduct short as well as more sustained research
projects to answer a question (including a selfgenerated question) or solve a problem; narrow or
broaden the inquiry when appropriate; synthesize
multiple sources on the subject, demonstrating
understanding of the subject under investigation.
(CCSS: W.11-12.7)
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
FBLA.25
E-business
FBLA.29
Entrepreneurship--Modified
FBLA.33
Health Care Administration
PWR.01.01.b
Write clearly and coherently for a variety of
purposes and audiences
MANC.12.02.c
Define business mission.
RWC10-GR.9-S.2GLE.2-EO.c
Evaluate clarity and accuracy of information
through close text study and investigation via
other sources
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
FBLA.25
E-business
FBLA.29
Entrepreneurship--Modified
Principles of Entrepreneurship CO Website Expanded 8/15
7
FBLA.33
MANC.13
Health Care Administration
Technical Skills: Identify, understand and implement processes and
systems used to monitor, plan, and control day-to-day business activities.
MANC.13.04
Implement expense-control strategies to enhance a business’s
financial well-being.
MANC.13.04.a
FINC.05
Explain the nature of overhead/operating costs.
MA10-GR.HS-S.1GLE.2-EO.a.v
Design and use a budget, including income (net
take-home pay) and expenses (mortgage, car loans,
and living expenses) to demonstrate how living
within your means is essential for a secure
financial future (PFL)
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
FBLA.29
Entrepreneurship--Modified
Systems: Discuss the concepts, processes, and skills used to identify new
ideas, opportunities, and methods and to create or start a new finance
project or venture.
FINC.05.01
Employ entrepreneurial discovery strategies in finance.
FINC.05.01.a
Explain the need for entrepreneurial discovery.
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
Principles of Entrepreneurship CO Website Expanded 8/15
8
FBLA.53
FINC.05.01.b
Sports Management
Discuss entrepreneurial discovery processes.
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
SS09-GR.HS-S.1-GLE.3EO.b
Investigate the historical development of and
impact of major scientific and technological
innovations. Topics to include but not limited to
the Industrial Revolution
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
FBLA.37
Introduction to Business
FBLA.53
Sports Management
FINC.05.01.c
Assess global trends and opportunities.
FBLA.37
Introduction to Business
FBLA.53
Sports Management
FINC.05.01.d
Determine opportunities for venture creation.
DECA.40
ENW - Entrepreneurship Written
FBLA.53
Sports Management
FINC.05.01.e
Assess opportunities for venture creation.
DECA.40
ENW - Entrepreneurship Written
FBLA.53
Sports Management
FINC.05.01.g
Generate venture ideas.
DECA.40
ENW - Entrepreneurship Written
FBLA.53
Sports Management
Principles of Entrepreneurship CO Website Expanded 8/15
9
PWR.01.01.c
FINC.05.01.h
FINC.13
Use logic and rhetoric to analyze and critique ideas
Determine feasibility of venture ideas.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
RWC10-GR.12-S.1GLE.1-EO.f
Select appropriate technical or specialized
language
DECA.40
ENW - Entrepreneurship Written
FBLA.53
Sports Management
PWR.01.01.c
Use logic and rhetoric to analyze and critique ideas
Ethics And Legal Responsibilities: Know and understand the importance of
professional ethics and legal responsibilities.
FINC.13.04
Explain the nature and scope of business laws and regulations.
FINC.13.04.c
Describe legal issues affecting businesses.
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
FBLA.31
Future Business Leader
FBLA.37
Introduction to Business
FINC.13.08
Determine form of business ownership.
FINC.13.08.b
Select form of business ownership.
Principles of Entrepreneurship CO Website Expanded 8/15
10
FBLA.56
FINC.15
Technical Skills: Plan, control, and organize a finance
organization/department.
FINC.15.02
Utilize planning tools that can guide finance
organization’s/department’s activities.
FINC.15.02.b
Develop company goals/objectives.
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
PWR.02.06.a
Plan and prioritize goals
FINC.15.02.c
FINC.16
Virtual Business Challenge
Define business mission.
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
Technical Skills: Monitor, plan, and control day-to-day activities required
for continued business functioning.
FINC.16.01
Implement expense-control strategies.
FINC.16.01.a
Explain the nature of overhead/operating costs.
MA10-GR.HS-S.1GLE.2-EO.a.v
Design and use a budget, including income (net
take-home pay) and expenses (mortgage, car loans,
and living expenses) to demonstrate how living
within your means is essential for a secure
financial future (PFL)
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
Principles of Entrepreneurship CO Website Expanded 8/15
11
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
MKCO.14
Promotion: Understands the concepts and strategies needed to
communicate information about products, services, images, and/or ideas
to achieve a desired outcome.
MKCO.14.18
Manage promotional activities to maximize return on promotional
investments.
MKCO.14.18.h
Manage promotional allowances. (MN).
MA10-GR.HS-S.3GLE.1-EO.b
MKTC.05
Summarize, represent, and interpret data on two
categorical and quantitative variables. (CCSS: S-ID)
Communications: Obtain and convey ideas and information in marketing
to facilitate business operations.
MKTC.05.05
Write internal and external business correspondence in marketing.
MKTC.05.05.h
Write inquiries.
RWC10-GR.10-S.3GLE.2-EO.a
Write informative/explanatory texts to examine
and convey complex ideas, concepts, and
information clearly and accurately through the
effective selection, organization, and analysis of
content. (CCSS: W.9-10.2), i. Introduce a topic;
organize complex ideas, concepts, and information
to make important connections and distinctions;
include formatting (e.g., headings), graphics (e.g.,
figures, tables), and multimedia when useful to
aiding comprehension. (CCSS: W.9-10.2a), ii.
Develop the topic with
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
Principles of Entrepreneurship CO Website Expanded 8/15
12
DECA.04
PMK - Principles of Marketing Event
DECA.34
CSP - Community Service Project
DECA.35
CMP - Creative Marketing Project
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.37
FLPP - Financial Literacy Promotion Project
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.40
ENW - Entrepreneurship Written
DECA.41
IBP - International Business Plan
DECA.42
ENPI/ENPF - Entrepreneurship Participating
FBLA.08
Business Financial Plan
PWR.01.01.b
Write clearly and coherently for a variety of
purposes and audiences
MKTC.07
Systems: Understand the concepts, processes, and skills associated with
identifying new ideas, opportunities, and methods and with creating or
starting a new marketing project or business venture.
MKTC.07.01
Employ entrepreneurial discovery strategies in marketing.
MKTC.07.01.a
Explain the need for entrepreneurial discovery.
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
MKTC.07.01.b
Discuss entrepreneurial discovery processes.
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
Principles of Entrepreneurship CO Website Expanded 8/15
13
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
SS09-GR.HS-S.1-GLE.3EO.b
Investigate the historical development of and
impact of major scientific and technological
innovations. Topics to include but not limited to
the Industrial Revolution
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
MKTC.07.01.c
PWR.02.01.a
MKTC.07.01.d
Assess global trends and opportunities.
Apply logical reasoning and analytical skills
Determine opportunities for venture creation.
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
PWR.02.03.a
Demonstrate intellectual curiosity
PWR.02.03.b
Generate, evaluate, and implement new ideas and
novel approaches
PWR.02.03.c
Develop new connections where none previously
existed
MKTC.07.01.e
Assess opportunities for venture creation.
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
Principles of Entrepreneurship CO Website Expanded 8/15
14
PWR.02.03.a
Demonstrate intellectual curiosity
PWR.02.03.b
Generate, evaluate, and implement new ideas and
novel approaches
PWR.02.03.c
Develop new connections where none previously
existed
MKTC.07.01.g
Generate venture ideas.
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
PWR.02.03.b
Generate, evaluate, and implement new ideas and
novel approaches
PWR.02.03.c
Develop new connections where none previously
existed
MKTC.07.01.h
Determine feasibility of venture ideas.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
RWC10-GR.10-S.1GLE.2-EO.a
Initiate and participate effectively in a range of
collaborative discussions (one-on-one, in groups,
and teacher-led) with diverse partners on grades 910 topics, texts, and issues, building on others'
ideas and expressing their own clearly and
persuasively. (CCSS: SL.9-10.1) a.i-Come to
discussions prepared, having read and researched
material under study; explicitly draw on that
preparation by referring to evidence from texts and
other research on the topic or issue to stimulate a
thoughtful,
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
RWC10-GR.12-S.1-
Select appropriate technical or specialized
Principles of Entrepreneurship CO Website Expanded 8/15
15
GLE.1-EO.f
language
DECA.36
EPP - Entrepreneurship Promotion Project
DECA.40
ENW - Entrepreneurship Written
PWR.02.01.a
Apply logical reasoning and analytical skills
MKTC.15
Ethics and Legal Responsibilities: Understand business’s responsibility to
know and abide by laws, regulations, and ethical behavior that affect
business operations and transactions.
MKTC.15.08
Apply knowledge of business ownership to establish and continue
business operations.
MKTC.15.08.b
MKTC.17
Select form of business ownership.
Technical Skills: Understand tools and strategies used to access, process,
maintain, evaluate, and disseminate marketing information to assist with
business decision-making.
MKTC.17.04
Acquire information that can be used to guide business decisionmaking.
MKTC.17.04.c
Conduct an environmental scan to obtain business information.
MA10-GR.HS-S.3GLE.2-EO.b
Make inferences and justify conclusions from
sample surveys, experiments, and observational
studies. (CCSS: S-IC)
MA10-GR.HS-S.3GLE.2-EO.b.i
Identify the purposes of and differences among
sample surveys, experiments, and observational
studies; explain how randomization relates to each.
(CCSS: S-IC.3)
DECA.01
PBM - Principles of Business Management and
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
Principles of Entrepreneurship CO Website Expanded 8/15
16
MKTC.21
Technical Skills: Understand tools and strategies used to access, process,
maintain, evaluate, and disseminate marketing information to assist with
business decision-making.
MKTC.21.01
Utilize planning tools to guide organization’s/ department’s activities.
MKTC.21.01.b
Develop company goals/objectives.
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
FBLA.29
Entrepreneurship--Modified
PWR.02.06.a
Plan and prioritize goals
MKTC.21.01.c
Define business mission.
DECA.38
LEP - Learn and Earn Project
FBLA.11
Business Plan
FBLA.29
Entrepreneurship--Modified
MKTC.22
Technical Skills: Understand the processes used to monitor, plan, and
control the day-to-day activities required for continued business
operations.
MKTC.22.01
Implement expense-control strategies to enhance a business’s
financial well-being.
MKTC.22.01.a
Explain the nature of overhead/operating costs.
MA10-GR.HS-S.1GLE.2-EO.a.v
Design and use a budget, including income (net
take-home pay) and expenses (mortgage, car loans,
and living expenses) to demonstrate how living
within your means is essential for a secure
financial future (PFL)
RWC10-GR.10-S.2GLE.2-EO.d
Compare the development of an idea or concept in
multiple texts supported by text-based evidence
DECA.01
PBM - Principles of Business Management and
Principles of Entrepreneurship CO Website Expanded 8/15
17
Administration Event
DECA.02
PFN - Principles of Finance Event
DECA.03
PHT - Principles of Hospitality and Tourism Event
DECA.04
PMK - Principles of Marketing Event
MKTC.23
Technical Skills: Understand the concepts and processes needed to
identify, select, monitor, and evaluate sales channels.
MKTC.23.01
Acquire foundational knowledge of channel management to
understand its role in marketing.
MKTC.23.01.c
Explain the nature of channels of distribution.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
Principles of Entrepreneurship CO Website Expanded 8/15
18
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.22
HLM - Hotel and Lodging Management Series
Event
DECA.23
HTDM - Hospitality Services Team Decision
Making Event
DECA.24
QSRM - Quick Serve Restaurant Management
Series Event
DECA.25
RFSM - Restaurant and Food Service Management
Series Event
DECA.26
TTDM - Travel and Tourism Team Decision
Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.45
Marketing--Modified
MKTC.23.02
Manage channel activities to minimize costs and to determine
distribution strategies.
MKTC.23.02.d
Select channels of distribution.
FBLA.45
Marketing--Modified
PWR.02.01.a
Apply logical reasoning and analytical skills
MKTC.25
Technical Skills: Understand the concepts and strategies utilized to
determine and target marketing strategies to a select audience.
MKTC.25.01
Employ marketing information to develop a marketing plan.
Principles of Entrepreneurship CO Website Expanded 8/15
19
MKTC.25.01.a
Explain the concept of marketing strategies.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
Principles of Entrepreneurship CO Website Expanded 8/15
20
FBLA.32
MKTC.25.01.c
Global Business
Explain the concept of market and market identification.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
Principles of Entrepreneurship CO Website Expanded 8/15
21
FBLA.08
Business Financial Plan
FBLA.25
E-business
FBLA.32
Global Business
MKTC.25.01.d
Identify market segments.
FBLA.08
Business Financial Plan
FBLA.25
E-business
FBLA.32
Global Business
MKTC.25.01.e
Select target market.
FBLA.08
Business Financial Plan
FBLA.25
E-business
FBLA.32
Global Business
MKTC.25.01.g
Explain the nature of marketing plans.
RWC10-GR.11-S.4GLE.2-EO.a
Analyze the logic of complex situations by
questioning the purpose, question at issue,
information, points of view, implications and
consequences, inferences, assumptions and
concepts
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
Principles of Entrepreneurship CO Website Expanded 8/15
22
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.h
Explain the role of situational analysis in the marketing planning
process.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
Principles of Entrepreneurship CO Website Expanded 8/15
23
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.i
Conduct market analysis.
FBLA.08
Business Financial Plan
FBLA.32
Global Business
Principles of Entrepreneurship CO Website Expanded 8/15
24
MKTC.25.01.j
Conduct SWOT analysis for use in the marketing planning
process.
FBLA.08
Business Financial Plan
FBLA.32
Global Business
MKTC.25.01.l
Conduct competitive analysis.
FBLA.08
Business Financial Plan
FBLA.32
Global Business
MKTC.25.01.m
Explain the nature of sales forecasts.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
Principles of Entrepreneurship CO Website Expanded 8/15
25
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
FBLA.08
Business Financial Plan
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
MKTC.25.01.n
Forecast sales for marketing plan.
FBLA.08
Business Financial Plan
FBLA.32
Global Business
MKTC.25.01.o
Set marketing goals and objectives.
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.p
Select marketing metrics.
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
MKTC.25.01.q
Set a marketing budget.
MA10-GR.HS-S.1GLE.2-EO.a
Reason quantitatively and use units to solve
problems (CCSS: N-Q)
Principles of Entrepreneurship CO Website Expanded 8/15
26
FBLA.32
Global Business
PWR.01.02.d
Apply knowledge of mathematics to problem
solve, analyze issues, and make critical decisions
that arise in everyday life
PWR.02.06.a
Plan and prioritize goals
MKTC.25.01.r
Develop marketing plan.
RWC10-GR.12-S.3GLE.2-EO.b
Select appropriate and relevant information
(excluding extraneous details) to set context
RWC10-GR.12-S.3GLE.2-EO.d
Select and build context for language appropriate
to content (technical, formal)
FBLA.32
Global Business
PWR.02.06.a
Plan and prioritize goals
MKTC.27
Technical Skills: Understand the concepts and processes needed to obtain,
develop, maintain, and improve a product or service mix in response to
market opportunities.
MKTC.27.01
Acquire a foundational knowledge of product/service management to
understand its nature and scope.
MKTC.27.01.a
Explain the nature and scope of the product/service management
function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
Principles of Entrepreneurship CO Website Expanded 8/15
27
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.02
Generate product ideas to contribute to ongoing business success.
MKTC.27.02.b
Identify methods/techniques to generate a product idea.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
Principles of Entrepreneurship CO Website Expanded 8/15
28
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
PWR.02.01.f
Discern bias, pose questions, marshal evidence,
and present solutions
PWR.02.03.b
Generate, evaluate, and implement new ideas and
novel approaches
MKTC.27.04
Employ product-mix strategies to meet customer expectations.
MKTC.27.04.a
Explain the concept of product mix.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Principles of Entrepreneurship CO Website Expanded 8/15
29
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.27.04.c
PWR.02.03.c
Identify product to fill customer need.
Develop new connections where none previously
existed
MKTC.27.04.d
Plan product mix.
MKTC.27.04e
Determine services to provide customers.
Principles of Entrepreneurship CO Website Expanded 8/15
30
MKTC.27.05
Position products/services to acquire desired business image.
MKTC.27.05.a
Describe factors used by marketers to position products/services.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
Principles of Entrepreneurship CO Website Expanded 8/15
31
MKTC.27.05.d
Develop strategies to position products/services.
DECA.29
BOR - Business Services Operations Research
DECA.30
BMOR - Buying and Merchandising Operations
Research
DECA.31
FOR - Finance Operations Research
DECA.32
HTOP - Hospitality and Tourism Operations
Research
DECA.33
SEOR - Sports and Entertainment Marketing
Operations Research
PWR.02.03.c
Develop new connections where none previously
existed
MKTC.28
Technical Skills: Understand the concepts and strategies needed to
communicate information about products, services, images, and/or ideas
to achieve a desired outcome.
MKTC.28.01
Acquire a foundational knowledge of promotion to understand its
nature and scope.
MKTC.28.01.a
Explain the role of promotion as a marketing function.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Principles of Entrepreneurship CO Website Expanded 8/15
32
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.01.b
Explain the types of promotion.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
Principles of Entrepreneurship CO Website Expanded 8/15
33
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.01.c
Identify the elements of the promotional mix.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
Principles of Entrepreneurship CO Website Expanded 8/15
34
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
MKTC.28.02
Describe promotional channels used to communicate with targeted
audiences.
MKTC.28.02.a
Explain types of advertising media.
DECA.05
ADC - Advertising Campaign Event
DECA.06
AAM - Apparel and Accessories Marketing Series
Event
Principles of Entrepreneurship CO Website Expanded 8/15
35
DECA.07
ASM - Automotive Services Marketing Series
Event
DECA.08
BSM - Business Services Marketing Series Event
DECA.09
BTDM - Buying and Merchandising Team Decision
Making Event
DECA.10
DQB - DECA Quiz Bowl
DECA.11
FMP - Fashion Merchandising Promotion Plan
Event
DECA.12
FMS - Food Marketing Series Event
DECA.13
MTDM - Marketing Communications Team
Decision Making Event
DECA.14
MMS - Marketing Management Series Event
DECA.15
PSE - Professional Selling Event
DECA.16
RMS - Retail Merchandising Series Event
DECA.17
SEM - Sports and Entertainment Marketing Series
Event
DECA.18
STDM - Sports and Entertainment Marketing Team
Decision Making Event
DECA.38
LEP - Learn and Earn Project
DECA.39
PRP - Public Relations Project
DECA.43
SEPP - Sports and Entertainment Promotion Plan
DECA.44
HTPS - Hospitality and Tourism Professional
Selling
Principles of Entrepreneurship CO Website Expanded 8/15
36