Prerequisites: Advanced Marketing
Instructors:
Mrs. Breske brehea@holmen.k12.wi.us
526-3372 ext. 6152
Credits: 1
Mr. Sullivan sulchr@holmen.k12.wi.us
526-3372 ext. 6148
Entrepreneurship is designed to provide you with the skills to create your own business plan and open your own small business. In addition, you will be a part of opening a small business in Holmen with your classmates and the assistance of local merchants.
www.MarkEd.com (course objectives align with state standards)
By the end of this course students will be able to
 Describe entrepreneurship and its impact on our economy
 Design a Marketing Project
 Plan, open, and evaluate a Model Store Project
 Make vocational choices based on knowledge of marketing occupations, personal abilities, interests, and needs
You will participate in and be evaluated based on a variety of activities each term. These will include the following:
1.
2.
Field Trip Summary Sheets 15 points each
Written assignments 200 points
3.
4.
Model store 280 points
Professional Points 100 points
5.
Participation Points 10 per day
6.
Entrepreneurship Promotion Project 100 points
7.
Model Store Reflection Paper (Final exam grade)
(These points are approximate and may be subject to change)
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LISTED BELOW ARE THE PROJECT AND POINT TOTALS FOR EACH OF THE THREE CATEGORIES:
:
Career:
Arrange for a guest speaker/fieldtrip
Or
Interview an entrepreneur and type a one page reaction
(for this category you will select one for each term and you may not
Interview any scheduled guest speakers)
Read 5 articles related to entrepreneurship and type a ½ page
Summary/reaction
(Single-spaced)
Marketing Project:
Entrepreneurship Promotional campaign
Model Store:
Mission Statement
Goals for the Model Store
Application for Model Store
Group Timeline
Group To-Do List
Group/Teacher Evaluation (4 per Term 20 pts each)
Journal of what we do each day (25 pts per week)
Mid-Term:
Radio Advertisement to be aired on LaCrosse Radio Group Channel
50 points
50 points
50 points
100 points
20 points
20 points
20 points
30 points
20 points
80 points
225 points
100 points
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Career:
Arrange a guest speaker/fieldtrip
OR
Interview an entrepreneur and type a one page reaction
(For this category you will select one for each term and you may not interview any scheduled guest speakers)
5 articles related to entrepreneurs with a ½ page typed summary/ reaction (Single spaced)
Entrepreneurship Promotion Project:
Model Store:
Group/teacher evaluation (4 per term 20 points each)
Journal
Model Store Summary
Reflection Evaluation
School Board Meeting
Parent Meeting
Grand Opening
Final Exam:
50 points
50 points
50 points
100 points
80 points
225 points
50 points
10 points
50 points
50 points
50 points
Model Store Reflection Paper 100 points
Each term your grade from the class will be assigned according to the total points earned in all categories. Approximate grading scale is as follows:
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A+ (100-98%)
A (97-95%)
B+ (91– 89%)
B (88-86%)
C+ (82-80%)
C (79-76%)
A- (94-92%) B- (85-83%) C- (75-74%)
Incompletes will be given in extreme cases only!
Participation Point Guidelines:
D+ (73-71%)
D (70-68%)
D- (67-65%)
This class is different from most of your other classes from the standpoint that a large percentage of your grade is based on your participation during class. If you are gone from school for whatever reason, obviously you can’t participate in what is covered in class that day.
We will allow you to make up those points by making up the missed class time either before school (6am – 7:30am) or after school (3pm – 4:30pm) within 3 days after the excused absence. Unexcused absences will not be allowed to be made up. Make-up time will be spent working on projects for the Model Store.
You need to make an appointment will either Mr. Shriver or Mrs. Breske to make up your time.
REMEMBER! IT IS YOUR RESPONSIBILITY TO MAKE UP YOUR MISSED TIME WITHIN THE REQUIRED
TIME FRAME.
 You will be given 2 excused absences each term from class that will not affect your participation points.
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Entrepreneurship Outline:
WEEK 1-2
Introduction to Entrepreneurship
Friday’s-Model Store
Definition
Characteristics
Articles
Ice Breaker Activities
High Ropes Challenge Course
Teamwork Activities
WEEK 3
Review Economics, Promotion, and Forms of Business Ownership
Friday-Model Store
Market Economy
Supply and Demand
Sole Proprietorship
Partnership
Corporation (different types)
Partnership
Franchise
Advantages and Disadvantages of the Forms of Business Ownership
Promotional Mix
WEEK 4
Model Store Project
Departments
Program of Work
Model Store Name
Rules/Policies
WEEK 5-6
Designing your Business
Products
Customers
Competition
Pricing
Location
Friday-Model Store
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WEEK 7-8
Management
Characteristics
Staffing
Labor Laws
Policies
Organizational Chart
Scheduling
Payroll and Benefits
WEEK 9-11
Promotions
Types of Promotions
Parts of the Promotional Mix
Direct Mail
Costs
Successful Small Business Promotions
WEEK 12-14
Model Store set-up
Presentation to elementary schools and middle school on free enterprise and entrepreneurship
WEEK 15
Store Opens
Presentation to Middle School Business students
Guest Speaker
WEEK 16-17
Junior Achievement Computer Simulation on Entrepreneurship
WEEK 18
Final evaluations
Turn in portfolio for Final Exam Grade
*Each week we will visit at least one entrepreneur in our area for a presentation and a tour.
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Entrepreneurship Parent/Guardian/Student Sign-Off Form:
I have read and understand the information in the course information packet. I agree to the following guidelines that have been set by the instructors of the course. I understand the consequences if I do not meet the guidelines set in the course information packet.
Parent/Guardian (print first and last name):_____________________________________________________
Parent/Guardian Signature:_______________________________________________Date:_________________
Student (print first and last name):________________________________________________________________
Student Signature:________________________________________________________Date:__________________
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