I have an idea.
How to write it down?
Bucharest
11.12.2009
© 2000 - 2009 by Ensight Management Consulting. All rights reserved.
2
Agenda
About Ensight
How to choose the right idea?
Why to make a Business Plan?
© 2009 by Ensight Management Consulting
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3
About us
Ensight Management Consulting is a management
consulting company with 100% Romanian capital,
evolving continuously since 2000:
Today we are the most important local management
consulting company, both in terms of turnover and number
of staff.
We are independent and not subordinated to
any international consultancy network.
We are fully capable to offer integrated business solutions,
due to our team’s multi-disciplinary skills and solid
experience.
© 2009 by Ensight Management Consulting
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Prep. by AML
4
Know. Transform. Perform
Our business philosophy
Know. Transform. Perform
synthesizes the Ensight promise
to its clients and partners.
Know.
Knowledge is the foundation of
performance. Every consulting approach
starts and ends with “knowing”.
Transform.
Doing better and faster is the
unstoppable source of competitive
advantage.
Perform.
Performing, fitting to deadlines, keeping
promises are the winner’s basic skills.
© 2009 by Ensight Management Consulting
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Prep. by AML
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Our Business Transformation capabilities
Strategy
Envisioning the
future
Designing the
transformation
Market entry
strategies
Supporting
Mergers &
Acquisitions
Operations
Developing
Marketing
Optimizing
Supply Chains
Reengineering
business
processes
Reducing costs
© 2009 by Ensight Management Consulting
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Finance
Enhancing
Finance and
Controlling
Evaluating
Financials
Auditing
Financials
Advising on taxes
People
Developing
Human Resource
functions
Managing
performance
Integrating
cultures
Improving
capabilities
through training
Technology
Defining IT
strategies
Implementing ERP
Selecting systems
Auditing IT
Improving IT
operations
6
Agenda
About Ensight
How to choose the right idea?
Why / How / When to make a Business Plan?
© 2009 by Ensight Management Consulting
All rights reserved
7
Let’s start with… questions
?
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Choose the right hat!
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Choosing the right idea is a strategic decision for long
term
• Choosing the right idea is probably the most difficult step.
• It is a strategic decision for long term for each entrepreneur. It will impact all your life.
• Answer to the following questions:
What is the activity are you doing only for pleasure, even without profit?
Would you renounce to all your family money to invest in your idea? If “yes”, you
can consider it is the business you want to develop.
What do you need in order to start the business?
© 2009 by Ensight Management Consulting
All rights reserved
10
Agenda
About Ensight
How to choose the right idea?
Why / How / When to make a Business Plan?
© 2009 by Ensight Management Consulting
All rights reserved
11
Your great idea has to be successfully sustained by facts
and figures to all stakeholders
Employees
Management
Can you make and keep happy all of
these guys?... In the same time?
Financers
© 2009 by Ensight Management Consulting
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Customers
Authorities
Family
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Why is it so difficult to write a Business Plan?
Building a good Business Plan is solving the Rubik cube
You need to have patience, exercise, understanding,
intelligence, correct and complete information, methods…
• A Business Plan is a complex document, covering a wide range of data
• An entrepreneur knows how to run a business, not to describe it
• For successfully describe a business you need a “3D view” competence
• Not everybody know to successfully perform:
• Market analysis
• Economic and financial predictions
• Calculations
• A standard business plan contains the following chapters:
•
•
•
•
•
•
•
Executive summary
Company description
Product(s)
Market analysis
Strategy and implementation
Management
Financials
© 2009 by Ensight Management Consulting
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The Business Plan should answer multiple questions
Sales channels
Product range
The Business Plan should
answer all questions coming
from:
Cash in terms
Life time
Client range
Price
Shareholders
Government
Stock age
Time
Clients
Suppliers
Geographic area
Payment terms
Financers
Other stakeholders
Organization
© 2009 by Ensight Management Consulting
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Supliers
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Tips for writing a successful Business Plan
• When writing it, consider a 10 year child will read it
• Think “out of the box”. Focus on client’s needs, not on what the product is doing
• Double-check all the data you got for the market research and for the financial
forecast
• When revising the Business Plan, put yourself in the place of each stakeholder
(financers, clients, suppliers, shareholders, authorities, etc.). Like a CV, a Business
Plan is a promise to the reader
• Use existing templates. You can find them at allbusinessplans.com, bplans.com, etc.
• Keep it simple
• And… have fun
© 2009 by Ensight Management Consulting
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15
Business Plans vs. Marketing Plans
Marketing Plan outline
• Situation analysis
• Marketing strategy
• Sales forecast
• Expense budget
© 2009 by Ensight Management Consulting
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Standard Business Plan outline
• Executive Summary: 1-2 page of highlights.
Write this after everything else.
• Company Description: Legal establishment,
history, start-up plans, management team, etc.
• Product or Service: Describe what you’re
selling. Focus on customer benefits.
• Market Analysis: You need to know your
market, customer needs, where they are, how
to reach them, etc.
• Strategy and Implementation: Be specific.
Include management responsibilities with dates
and budgets. Make sure you can track results.
• Web Plan Summary: For e-commerce,
include discussion of website, development
costs, operations, sales and marketing
strategies.
• Financials : Make sure to include your
projected Profit and Loss and Cash Flow tables.
Thank you!
For more information please contact us at:
Niro Business Center
184-186 Traian St., 024045
Bucharest, Romania
Phone: +4 031 4055468
Fax:
+4 031 4055467
www.ensight.ro
© 2000 - 2009 Ensight Management Consulting. All rights reserved.
