10 slides in elevator pitch
1.
2.
3.
4.
5.
6.
7.
8.
9.
Title
Problem
Value Proposition – what the solution, how it works
Underlying magic – additional features, advantages, benefits
Business model – how money is going to be get, market
Product overview – describe the product
Competitive analysis
Management team
Financial Projection and key metrics : Financial forecast, roadmap (marketing, scale, revenue,
technology)
10. Current status of start-up
BMC – Business Model Canvass
Lean Canvas – technology products
Sulit/OLx, Skype, amazon,dropbox,lazada, groupon, spotify,
Customer Segments -> value proposition (1:1)
- People who live in cebu
- People with large family group
- People who hang-up in starbucks
- Teenagers
Customer Relationships
Value Proposition
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What others don’t have
What makes you different/ unique about your product
The YOU NEED VALUE PROPOSITION
The value people see in your product ( example : Dropbox -> will not lose files, automatic saving
of files)
AMAZON : wide array of products, biggest inventory of products, delivery (48 hours)
o Walmart – move products like amazon
o Highest profit product : digital products(no delivery)
OLX/Sulit
o Search
o
Customer Segments
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Do not use “ALL” -> people who have a of files (photographers, hobbyists)
Channels
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Free 30-day trial
Cross platform app
Revenue Streams
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Example : spotify (Royalty for record dealers)
Attract artists to put their music in spotify
Validation Board
- The guesses, hypothesis are true
- Change guesses into facts
Pivot
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Changing customer segments, value proposition
Example :
o Paypal -> security for websites/banks
 Highly secure payment experience
 Walmart, sears,
o Microsoft has no internet products
Success criterion : for a consumer-type-poduct -> 1 /10
Fake website
Minimum Value Product
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