Create a Business Project
Task
You and others in the class will be creating a realistic, appropriate business proposal that will represent the various
business organizations that exist in society today.
Procedures and Requirements
1.
Choose your group, which should range from one to two based on your business organization: sole proprietor
(1) or partnership (2)
2.
You have access to a $100,000 startup loan from the bank for sole proprietors, $150,000 for partnerships.
3.
Create a Power Point to introduce your company’s business plan (should be a visual representation of the
business plan).
• Power Point Slides – One for each area of the business plan
• You may use more than one slide for each category
• Each slide should have at least one picture
Business Plan
• General Company Description
1. List the name of your company
2. Create a slogan of your company (i.e. Publix “where shopping is a pleasure”,
Burger King “Have it your way”)
3. List the owner’s names
4. What will be your business type: sole proprietorship, partnership,
corporation
Resources: http://sloganmaker.com/
Products and Services
1. Describe the type of business you are planning (service, restaurant,
multimedia production, wedding planner, etc.), what business will
you be in, what will you do?
2. Describe your products/services.
3. Create a sample list of price points for your products or services
(you may need to research existing companies).
Advertising Tools
1. Create a business logo (i.e. apple logo)
2. Create a business card (display in your power point), you may need
to research sample business cards.
3. Create a flyer/poster.
Resources: Microsoft Publisher
http://logomaker.com/
Business Philosophy
1.Create a mission statement (a formal, short, written statement of the purpose of a
company or organization).
a.McDonalds - "To provide the fast food customer food prepared in the same highquality manner world-wide that is tasty, reasonably-priced & delivered consistently
in a low-key décor and friendly atmosphere."
b.Courtyard by Marriott - "To provide economy and quality minded travelers with a
premier, moderate priced lodging facility which is consistently perceived as clean,
comfortable, well-maintained, and attractive, staffed by friendly, attentive and
efficient people"
2.What image do you want to project? How do you want customers to see you?
3.Describe the benefits of your company. That is, what will your products/services do for the
customer?
• What factors will give you competitive advantages or disadvantages? (i.e. level of quality or
unique features)
• Why do you believe your business concept will work?
Target Market/Customers
1. What region will you serve (i.e. city/state)?
2. dentify your targeted customers, their characteristics, and their
geographic locations, otherwise known as their demographics.
3. Describe the characteristics of your market. Note: the description will
be completely different depending on whether you plan to sell to
other businesses or directly to consumers. :
• Age range
• Gender
• Location
• Income level/Social class
• Explain why your product will be appealing to your target
audience.
Competition
1. Who are your competitors?
2. What are your competitor’s greatest strengths (i.e. brand recognition,
financial resources, location, good customer service, distribution network,
etc. )?
3. What are their greatest weaknesses (i.e. poor location, poor management,
poor customer service, etc.)?
4. How is your company’s approach to business going to be different from
other businesses in the same industry; why will customers buy from you
over your competition?
Organizational Costs and Financing (fixed and
variable costs)
• - On a ppt slide, fill in the costs for the following information:
• Monthly office/business space (many startups run successfully out of your home
initially)
• Utility costs (electric, water, etc. )
• List capital items will you be purchasing/renting with your loan funds.
• Advertising costs (internet, newspaper, television, etc.)
• Labor - list the personnel necessary to run your business as well as there monthly
salary.
• If you hire a salesperson you will need to pay wages. Use the following formula:
number of hours per month x hourly wage = total monthly labor cost
• Product costs – list a sample of the products you will be selling and how much
they will cost
•