UCC/UGC/ECCC Proposal for New Course Please attach proposed Syllabus in approved university format. 1. Course subject and number: PHO 403 2. Units: See upper and lower division undergraduate course definitions. 3. College: Social and Behavioral Sciences 4. Academic Unit: 3 Photography 5. Student Learning Outcomes of the new course. (Resources & Examples for Developing Course Learning Outcomes) • To apply visual theories to the perception and consumption of photographic imagery in culture. • To evaluate and interpret photographic images. • To gain insight into the process of strategic conceptualization of photographic imagery. • To construct, communicate and sell messages through photography. • To craft images with intent to produce a strategic emotional response of the viewer. • To critically explore the visual world you live within. 6. Justification for new course, including how the course contributes to degree program outcomes, or other university requirements / student learning outcomes. (Resources, Examples & Tools for Developing Effective Program Student Learning Outcomes). As part of the new Studio Photography emphasis, this course aims to provide the students with further theory and experience in crafting images with strategic conceptual ideas. 7. Effective BEGINNING of what term and year? See effective dates calendar. Fall 2015 8. Long course title: Conceptual Photography (max 100 characters including spaces) 9. Short course title: Conceptual Photography (max. 30 characters including spaces) 10. Catalog course description (max. 60 words, excluding requisites): Photography aimed at illustrating an idea and producing a strategic emotional response of the viewer, using lighting systems and image manipulation. Digital-SLR with dedicated flash required. Letter grade only. Course fee required. Pre-requisites: PHO 100, 101, 200, 300 Units: 3 Effective Fall 2012 11. Will this course be part of any plan (major, minor or certificate) or sub plan (emphasis)? Yes If yes, include the appropriate plan proposal. No 12. Does this course duplicate content of existing courses? Yes No If yes, list the courses with duplicate material. If the duplication is greater than 20%, explain why NAU should establish this course. 13. Will this course impact any other academic unit’s enrollment or plan(s)? Yes No If yes, describe the impact. If applicable, include evidence of notification to and/or response from each impacted academic unit 14. Grading option: Letter grade Pass/Fail Both 15. Co-convened with: 14a. UGC approval date*: (For example: ESE 450 and ESE 550) See co-convening policy. *Must be approved by UGC before UCC submission, and both course syllabi must be presented. 16. Cross-listed with: (For example: ES 450 and DIS 450) See cross listing policy. Please submit a single cross-listed syllabus that will be used for all cross-listed courses. 17. May course be repeated for additional units? 16a. If yes, maximum units allowed? 16b. If yes, may course be repeated for additional units in the same term? Yes No Yes No PHO 100, PHO 101, PHO 200, PHO 18. Prerequisites: 300 If prerequisites, include the rationale for the prerequisites. The students will need to complete the entry-level photography courses The History of Photography, Introduction to Photography, Intermediate Photography, and Advanced Photography as to gain the level of understanding necessary to begin photographing and crafting conceptual images using postprocessing, theory, and and lighting systems which build upon knowledge from those courses. 19. Co requisites: If co requisites, include the rationale for the co requisites. . 20. Does this course include combined lecture and lab components? Yes No If yes, include the units specific to each component in the course description above. Harun Mehmedinovic, Amy Horn, 21. Names of the current faculty qualified to teach this course: Sam Minkler 22. Classes scheduled before the regular term begins and/or after the regular term ends may require Effective Fall 2012 additional action. Review “see description” and “see impacts” for “Classes Starting/Ending Outside Regular Term” under the heading “Forms” http://nau.edu/Registrar/Faculty-Resources/Schedule-of-Classes-Maintenance/. Do you anticipate this course will be scheduled outside the regular term? Yes No 23. Is this course being proposed for Liberal Studies designation? If yes, include a Liberal Studies proposal and syllabus with this proposal. Yes No 24. Is this course being proposed for Diversity designation? If yes, include a Diversity proposal and syllabus with this proposal. Yes Answer 22-23 for UCC/ECCC only: FLAGSTAFF MOUNTAIN CAMPUS Scott Galland Reviewed by Curriculum Process Associate 11/6/2014 Date Approvals: Department Chair/Unit Head (if appropriate) Date Chair of college curriculum committee Date Dean of college Date For Committee use only: UCC/UGC Approval Date Approved as submitted: Yes No Approved as modified: Yes No Effective Fall 2012 No EXTENDED CAMPUSES Reviewed by Curriculum Process Associate Date Approvals: Academic Unit Head Date Division Curriculum Committee (Yuma, Yavapai, or Personalized Learning) Date Division Administrator in Extended Campuses (Yuma, Yavapai, or Personalized Learning) Date Faculty Chair of Extended Campuses Curriculum Committee (Yuma, Yavapai, or Personalized Learning) Date Chief Academic Officer; Extended Campuses (or Designee) Date Approved as submitted: Yes No Approved as modified: Yes No Effective Fall 2012 PHO 403 - CONCEPTUAL PHOTOGRAPHY COURSE DESCRIPTION Photography aimed at illustrating an idea and producing a strategic emotional response of the viewer, using lighting systems and image manipulation. Digital-SLR with dedicated flash required. Prerequisites: PHO 101, PHO 100, PHO 200, and PHO 300 COURSE STRUCTURE This class will be conducted in a twice-weekly format, utilizing one weekly meeting as lecture, discussion, and the other weekly meeting as lab where I and partner participation can help create Idea into Concept, Concept into Construction, and Construction into Message. Beneficial for Photography, PhotoJournalism, Public Relations, and Advertising Emphasis. The class will be broken into four sections, each section requiring two strategically crafted images and one reaction paper discussing, critiquing, and extending known visual theory. Students will be required to demonstrate cumulative understanding of visual theory, its application to Photography, and Photography’s extension into the commercial and consumer-driven marketplace. Beyond the 8 images and 4 Reaction Papers, each set of partners will need to work together on a Final Project that embodies the idea of Conceptual, creating either a Marketing, Political, or Advertising Campaign in 3-5 Storyboarded images. This will need to either embrace ideas and ideologies of the current market, or critique them. REQUIRED MATERIALS Equipment: 1. DSLR Camera with Manual Capability. 2. Memory Card. 3. Internet Access. 4. Tripod Textbooks: Reading Photographs: Introduction to Theory & Meaning of Images, Richard Salkeld Advertising Photography, Lou Lesko Between The Eyes: Essays On Photography & Politics, David Strauss Photography, 11th Ed, Barbara London, Jim Stone, John Upton In Addition: Flickr.com account for photography assignment submission and group critique. This is free of charge and only requires and Yahoo.com email account for activation. STUDENT LEARNING EXPECTATIONS/OUTCOMES FOR THIS COURSE • To apply visual theories to the perception and consumption of photographic imagery in culture. • To evaluate and interpret photographic images. • To gain insight into the process of strategic conceptualization of photographic imagery. • To construct, communicate and sell messages through photography. • To craft images with intent to produce a strategic emotional response of the viewer. • To critically explore the visual world you live within. Effective Fall 2012 COURSE OUTLINE & SCHEDULE NOTE: THESE DATES ARE TENTATIVE AND ARE SUBJECT TO CHANGE FOR REASONS OF SICKNESS, SNOW DAY, ETC. PLEASE PAY ATTENTION TO NAU.EDU EMAIL ACCOUNTS AND TO BLACKBOARD LEARN FOR UPDATES. NOTE2: ALL PAPERS WILL BE SUBMITTED IN HARD-COPY PRINT FORM AT THE END OF CLASS. NO EXCEPTIONS WITHOUT INSTITUTIONAL EXCUSE WILL BE PERMITTED. Week 1 | TBA : Course Introduction - Syllabus - Expectations - Assignments - Intro to Visual Theory Week 2 | TBA: Visual Theory (Typically A - Meaning holiday) - Message READINGS DUE: Online Reading (TBD) Salkeld – Reading Photography PHOTO DUE: Interpretation (1 image) Thursday LAB Week 3 | TBA: Visual Theory - Representation - Reality READINGS DUE: Salkeld – Reading Photography Lesko – Advertising Photography PHOTO DUE: Construction (1 image) Thursday LAB Week 4 | TBA: Visual Theory - Concepts as Cultural - Ideas Into Idealogies Thursday LAB Week 5 | TBA: Ideas To Concepts - How to construct a message READINGS DUE: Salkeld – Reading Photography Strauss – Essays On Photography/Politics PAPER DUE: Concepts as Cultural, Ideas Into Idealogies READINGS DUE: Online Reading (TBD) Salkeld – Reading Photography Thursday LAB Week 6 | TBA: Ideas To Concepts - How to read an audience Thursday LAB Week 7 | TBA: Ideas To Concepts - How to sell message to audience READINGS DUE: Salkeld – Reading Photography Strauss – Essays On Photography/Politics PHOTO DUE: Message (1 image) READINGS DUE: Salkeld – Reading Photography Lesko – Advertising Photography PHOTO DUE: Mass Appeal (1 image) Thursday LAB Week 8 | TBA: Ideas To Concepts - Examples of various visual campaigns throughout history/Discussion Thursday LAB Week 9 | TBA: Concepts To Constructions - Crafting your Emotivational Response Effective Fall 2012 READINGS DUE: Online Reading (TBD) Photography – Chap 12, Seeing Images PAPER DUE: Critique of visual campaign, use of theory in construction, discussion of results/effects/impact READINGS DUE: Online Reading (TBD) Salkeld – Reading Photography - Psychology of identity, mass culture, and intended response Thursday LAB Week 10 | TBA: Concepts To Constructions - Branding - Examples of successful brandings - Examples of failed brandings Thursday LAB Week 11 | TBA: Concepts To Constructions - Marketing - Controlled Conceptualization - Discussion Thursday LAB Week 12 | TBA: Concepts To Constructions - Advertising - Who’s Buying & Why READINGS DUE: Salkeld – Reading Photography Lesko – Advertising Photography PHOTO DUE: Emotion-Inducing (1 image) READINGS DUE: Salkeld – Reading Photography Strauss – Essays On Photography/Politics PHOTO DUE: Motivation-Inducing (1 image) READINGS DUE: Salkeld – Reading Photography Lesko – Advertising Photography PAPER DUE: Why Campaigns Succeed or Fail Thursday LAB Week 13 | TBA: Messages & Agendas - Examples of Strategic Imagery - Meaning & Significance - Influence & Behavior Thursday LAB Week 14 | TBA: Messages & Agendas - Truth/Shaped Truth - Lies Of Omission/Construction READINGS DUE: Salkeld – Reading Photography Lesko – Advertising Photography PHOTO DUE: Strategic Communication READINGS DUE: Salkeld – Reading Photography Strauss – Essays On Photography/Politics PHOTO DUE: Strategic Miscommunication Thursday LAB Week 15 | TBA: Messages & Agendas Tuesday – Final Portfolio/Discussion Thursday – Selling Ideas/Discussion Finals | TBA: Final Project Discussion DUE: Final Portfolio (Tuesday) PAPER DUE: Differences of Politicizing, Propagandizing, & Promotions EXAM #1: Visual Theory Basics Note: Participation in class discussion, activities, and tutorials are factored into grading. Any unexcused absence, therefore, costs you both attendance points and participation points. Effective Fall 2012 Grading Scale: A=500-450, B=449-400, C=399-350, D=349-300, F=299 and below Reaction Papers Sectional Photography Assignments Examination Final Group Project Flickr.com Comment Groups Discussion Lab Participation TOTAL (4 @ 25) (8 @ 20) (75 Images, 25 Strategy) (8 @ 5) 100 points 160 points 50 points 100 points 40 points 25 points 25 points 500 points Extra Credit Opportunities available near end of the semester (1 @ 10 = 10 points). ASSESSMENT Students will be assessed based on their understanding of the technologies and concepts covered in class & how that understanding is reflected in their creative work. Final grade will largely reflect the quality and sincerity of students' effort in this class. Attendance & Participation – Students are expected to attend every lecture. Attendance will be taken at the beginning of each class. Each unexcused absence will cost the student 10 points. In case of personal emergencies or sickness, please contact the instructor prior to class to receive an excused absence & provide a written notice from the doctor. Reaction Papers – Students must complete a sectional reaction paper on one of the weekly readings from either Salkeld, Lesko or Strauss. Students will have their prerogative of the roughly 5-10 sectional options to choose from. Each paper must be minimum 500 words but no more than 1000 words, and must follow proper APA guidelines. The paper must either exemplify or challenge the published essay, posing strategic reactions in word form to demonstrate understanding and/or significance. Photographic Assignments – Students must complete two sectional photographic assignments as part of their demonstration of understanding and application of course subject matter. Students will have a week to prepare at the beginning of each section, and then must plan, conceptualize, and construct an image that represents that specific assignment. Students will be able to partner up for labs, and for many, labs can be utilized to pursue these assignments, specifically in the studio. Examinations – Students will take one final examination in which the visual theories, process steps, and application scenarios are quizzed through a cumulative True/False, Multiple Choice, and Matching examination. Note: More detailed rubric for each project will be given prior to due date. NORTHERN ARIZONA UNIVERSITY POLICY STATEMENTS FOR COURSE SYLLABI SAFE ENVIRONMENT POLICY NAU’s Safe Working and Learning Environment Policy prohibits sexual harassment and assault, and discrimination and harassment on the basis of sex, race, color, age, national origin, religion, sexual orientation, gender identity, disability, or veteran status by anyone at this university. Retaliation of any kind as a result of making a complaint under the policy or participating in an investigation is also prohibited. The Director of the Office of Affirmative Action & Equal Opportunity (AA/EO) serves as the university’s compliance officer for affirmative action, civil rights, and Title IX, and is the ADA/504 Coordinator. AA/EO also assists with religious accommodations. You may obtain a copy of this policy from the college dean’s office or from the NAU’s Affirmative Action website nau.edu/diversity/. If you have questions or concerns about this policy, it is important that you contact the departmental chair, dean’s office, the Office of Student Life (928-523-5181), or NAU’s Office of Affirmative Action (928) 523-3312 (voice), (928) 523-9977 (fax), (928) 523-1006 (TTD) or aaeo@nau.edu. STUDENTS WITH DISABILITIES If you have a documented disability, you can arrange for accommodations by contacting Disability Resources (DR) at 523-8773 (voice) or 523-6906 (TTY), dr@nau.edu (e-mail) or 928-523-8747 (fax). Students needing academic accommodations are required to register with DR and provide required disability related documentation. Although you may request an accommodation at any time, in order for DR to best meet your individual needs, you are urged to register and submit necessary documentation (www.nau.edu/dr) 8 Effective Fall 2012 weeks prior to the time you wish to receive accommodations. DR is strongly committed to the needs of student with disabilities and the promotion of Universal Design. Concerns or questions related to the accessibility of programs and facilities at NAU may be brought to the attention of DR or the Office of Affirmative Action and Equal Opportunity (523-3312). ACADEMIC CONTACT HOUR POLICY Based on the Arizona Board of Regents Academic Contact Hour Policy (ABOR Handbook, 2-224), for every unit of credit, a student should expect, on average, to do a minimum of three hours of work per week, including but not limited to class time, preparation, homework, studying. ACADEMIC INTEGRITY Integrity is expected of every member of the NAU community in all academic undertakings. Integrity entails a firm adherence to a set of values, and the values most essential to an academic community are grounded in honesty with respect to all intellectual efforts of oneself and others. Academic integrity is expected not only in formal coursework situations, but in all University relationships and interactions connected to the educational process, including the use of University resources. An NAU student’s submission of work is an implicit declaration that the work is the student’s own. All outside assistance should be acknowledged, and the student’s academic contribution truthfully reported at all times. In addition, NAU students have a right to expect academic integrity from each of their peers. Individual students and faculty members are responsible for identifying potential violations of the university’s academic integrity policy. Instances of potential violations are adjudicated using the process found in the university Academic Integrity Policy. RESEARCH INTEGRITY The Responsible Conduct of Research policy is intended to ensure that NAU personnel including NAU students engaged in research are adequately trained in the basic principles of ethics in research. Additionally, this policy assists NAU in meeting the RCR training and compliance requirements of the National Science Foundation (NSF)-The America COMPETES Act (Creating Opportunities to Meaningfully Promote Excellence in Technology, Education and Science); 42 U.S.C 18620-1, Section 7009, and the National Institutes of Health (NIH) policy on the instruction of the RCR (NOT-OD-10-019; “Update on the Requirement for Instruction in the Responsible Conduct of Research”). For more information on the policy and the training activities required for personnel and students conducting research, at NAU, visit: http://nau.edu/Research/Compliance/Research-Integrity/ SENSITIVE COURSE MATERIALS University education aims to expand student understanding and awareness. Thus, it necessarily involves engagement with a wide range of information, ideas, and creative representations. In the course of college studies, students can expect to encounter—and critically appraise—materials that may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Students are encouraged to discuss these matters with faculty. CLASSROOM DISRUPTION POLICY Membership in the academic community places a special obligation on all participants to preserve an atmosphere conducive to a safe and positive learning environment. Part of that obligation implies the responsibility of each member of the NAU community to maintain an environment in which the behavior of any individual is not disruptive. Instructors have the authority and the responsibility to manage their classes in accordance with University regulations. Instructors have the right and obligation to confront disruptive behavior thereby promoting and enforcing standards of behavior necessary for maintaining an atmosphere conducive to teaching and learning. Instructors are responsible for establishing, communicating, and enforcing reasonable expectations and rules of classroom behavior. These expectations are to be communicated to students in the syllabus and in class discussions and activities at the outset of the course. Each student is responsible for behaving in a manner that supports a positive learning environment and that does not interrupt nor disrupt the delivery of education by instructors or receipt of education by students, within or outside a class. The complete classroom disruption policy is in Appendices of NAU’s Student Handbook. Effective Summer 2014 Approved UCC – 1/28/14 APPROVED UGC – 2/12/14 Effective Fall 2012