FOR IMMEDIATE RELEASE
Media contact
Molly Klimas
M: (616) 443-4647
klimas@intentpr.com
Configura announces Photo Lab in
CET Designer to be unveiled at NeoCon
New Product Announcement for NeoCon 2011
GRAND RAPIDS, MICH., USA—May 3, 2011—Configura, Inc., maker of award-winning CET
Designer® software, unveils a new product at the 2011 NeoCon World’s Trade Fair: Photo Lab in CET
Designer – extreme photorealism rendering in a single design-and-specification solution.
Releasing automatically with CET Designer 2.6 this summer, Photo Lab produces renderings so realistic
that the software eliminates the need for any other add-on-tool or outsourcing of the rendering function.
Results are sublime
“Renderings look like photos. Period. There’s no other way to describe it. And they’re quickly, easily and
cost-effectively produced by the CET Designer user,” Configura CEO Johan Lyreborn said.
Since 1994, Configura’s software has enabled users to create full-color renderings with exceptional
realism.
Photo Lab brings the realism to unprecedented levels:





Produces photo-realistic renderings within the industry’s only rules-based, design-andspecification software tool developed in collaboration with Haworth, Steelcase, Teknion and other
major manufacturers.
Creates high-quality renderings with natural light and realistic shading previously only available in
dedicated rendering applications
Renders multiple images at once
Enables immediate post-rendering processing and post-rendering changes (i.e., tweaking
lighting) without the need to re-render
Automatically updates changes made by the user in the rendering to ensure accuracy
Price points, additional features
Although Photo Lab in CET Designer produces results as sophisticated as rendering solutions used by
A&D firms and dedicated rendering companies, its cost is zero to CET Designer users. It will be an
automatic feature available to users starting with CET Designer 2.6.
Also automatically included with CET Designer 2.6 will be an enhanced version of Movie Studio, the free
CET Designer Extension that enables users to create virtual fly-thru videos of designed office space; and
a new Reconfiguration tool that automates reconfigurations by enabling users to take a customer’s
existing drawing and, by using the tool, see what existing product can be reused, what’s available in the
warehouse, what needs to be ordered new and what’s leftover.
CET Designer is developed in collaboration with manufacturers who have invested in a CET Designer
Extension; these manufacturers now include Steelcase, Haworth, Teknion, Spacefile, Carvajal Espacios,
KI, Inscape, Aurora Storage Products, Solinoff and Connectrac. The Extensions are built with each
manufacturer’s product intelligence, for seamless, rules-based accuracy, via one solution, throughout the
entire design, specification and ordering process. An Extension called ProjectSymbols additionally
includes libraries covering more than 80 percent of the contract furniture industry’s products. Configura’s
free Google SketchUp Extension enables seamless access to Google SketchUp™ and Google’s 3D
Warehouse.
CET Designer is $750 per user per year and includes support and upgrades. Manufacturer’s CET
Designer Extension price points are determined by each manufacturer and typically cost $250 annually.
CET Designer is an all-inclusive solution for accurately designing, specifying, ordering, and creating
photo-realistic renderings and fly-thru movies, and producing installation documentation, for a wide range
of products. As an industry-wide solution, it’s used by design, sales, marketing and customer service
personnel at commercial furniture dealerships as well as by A&D firms, students and in-house design
departments. Currently, more than 8,300 users across the globe use Configura software.
Visit Configura at NeoCon this June at Booth 7-7046 or online at www.configura.com.
###
About the company
Configura Inc., a wholly owned subsidiary of Configura Sverige AB, is the market leader in Parametric Graphical Configuration
technology. The company’s software products including CET Designer® are used by more than 8,300 people in leading companies
around the world. Configura’s mission is to set the industry standard in software tools for automating, simplifying and speeding the
sales and order processes. Well-known brands in the European office furniture industry, such as Kinnarps and Martela, already use
Configura software, as well as North and South American companies Haworth, Steelcase, Teknion, ProjectMatrix, Spacefile,
Spacesaver, Borroughs, TAB, Carvajal Espacios (formerly Mepal), KI, Inscape, Aurora Storage Products and Solinoff. More
information at www.configura.com