Sample Inbound Marketing Agreement
I.
ABC Company Goals & Opportunity Review
ABC Company strives to be the Banker of choice. With a fully staffed operation
and its own in house underwriting, ABC employs only the most dedicated
professionals in the industry. The U.S. housing industry is starting to show more
signs of strength according to recent reports. There's a 6.1 month supply of
homes on the market at the current pace of sales. That's down from 6.4 months
in July and 8.2 months a year earlier.
ABC Co would like to capitalize on this momentum by increasing its business by
10-12% by end of year. If it can accomplish this, it will meet its management
board objectives and also put ABC Company in a position to fund a planned
expansion. If ABC Company doesn’t reach this goal, the planned expansion will
have to be delayed 12 month and ABC will miss it’s 3 year growth objectives.
ABC has confidence in it’s current marketing tactics of direct mail and
tradeshows to sustain current revenue but not to fuel the additional 10-12%
growth. ABC has considered an increase in social media and ppc alone, but
believe them to be insufficient to hit their objectives.
In the Hubspot Marketing Agency’s discussions with ABC, we’ve discussed that
Inbound can help ABC company meet its goals.
Below are the targets we discussed will help ABC Company reach it’s goals.
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 ***Optional: INSERT Competitor Report from Hubspot Software AND/OR
recap missed opportunities. For example:
-
ABC company is losing business to XYZ competitor (reference competitors report
in Hubspot)
ABC company is not getting found in Google for top 5 keywords (reference
keyword report ranking in Hubspot)
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II.
Plan and Options:
The Hubspot Marketing Agency Recommendation: $7500/month with
a focus on traffic and conversions
* Using Hubspot benchmarks data, incorporating your goals, current
assets (email list and current traffic, other initiatives)
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III. Why Hubspot Marketing Agency?
-
Include any of the following in one paragraph:
Agency Case Study (Preferred)
Agency History
Agency Awards
Agency Certifications
IV. Collaboration and Activities for Success
As we’ve discussed, the activities we perform together must be performed on a
regular basis, so that we can achieve your business goals. This isn’t a one time
thing and we will require your assistance with a variety of activities including but
not limited to:
-
Setup subdomain for blog and landing pages by 1/1/14
Create 2 case studies to be completed and sent to Hubspot agency by 1/5/14
CEO to create one ebook by 2/1/14
Weekly approval of blog posts
 ADD all activities that the client will need to contribute to the inbound
marketing plan
V. Terms:
 Include Agency Terms
 Include two signature spaces
 Resource: RocketLawyer
https://www.rocketlawyer.com/secure/interview/new.aspx?id=1542&try=1&v=3&u
tm_source=1024#q1
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