Welcome! Please standby.
The CareerBuilder/Experience Webinar:
RECRUITMENT MEDIA:
DRIVING HIGH-IMPACT RECRUITING
IN THE COLLEGE MARKET!
is scheduled to begin at 3:00 pm Eastern - June 21, 2007
Today's Presenter
• Founded Experience in 1996 and
has grown the company into a leader
in online career services for student
and alumni job seekers.
• Experience is the world’s largest
college recruiting network, including:
– 3.4 million registered candidates
– 3,800 universities
– 150,000 employers
Presented By: Jennifer Floren
Founder & CEO, Experience, Inc.
RECRUITMENT MEDIA:
DRIVING HIGH-IMPACT RECRUITING
IN THE COLLEGE MARKET!
Presented By: Jennifer Floren
Founder & CEO, Experience, Inc.
In conjunction with CareerBuilder.com
Experience Audience Demographics
eMail Opt-ins
–750,000
Candidate Status
–53% Students
–47% Alumni
Gender
–46% Male
–54% Female
Top 5 Degrees
–BA
–BS
–Bachelor Business Admin
–MBA
–Master of Science
Major
–Business
–Computer Science/MIS
–Business Finance
–Business Accounting
–Communications/Media
Sample of Experience Universities
What to Know About The Next Generation of Hires:
• They are called “Millennials” and there are approximately 80 million of them in the
US - the largest generation since Baby Boomers
• They are considered to be the most narcissistic and altruistic generation ever
• They were raised to live by the mantra ‘I am a special person"
• They are civic-minded and focused
on helping those in need
• Although nearly 75% of college
freshmen reported that it was
important to be “very well-off
financially” it’s not just for the sake of
money as 45% of this generation
feels it’s very important to develop a
“meaningful philosophy of life”
Source: University of California at Los Angeles study
Candidates’ Plans and Perceptions –
It’s Not What You May Think
• College students are evaluating job offers based on these top criteria:
– Fit with their skills (73%)
– Company reputation and ethics (70%)
– Career advancement opportunities (70%)
– Location (66%)
– Professional development/training (66%)
• 84% will choose an internship or full-time job based on the quality of the
opportunity versus the brand recognition of the company
• 54% don’t care about the size of the company they work for where as 15%
prefer a small company, 21% prefer medium-sized and 11% want to work
for a large company
• 32% think companies like Starbucks and Microsoft offer more job security
but 18% think companies like Starbucks and Microsoft are too big and that
their job application would get lost
Sources: Experience, Inc., Boston, MA
2007 Student Employment Survey
General Employment Data –
Today’s Market is Strong!
• Unemployment rate fell to 4.5% in February 2007
• Entry-level employers are increasing their hiring by 7.3% in 2007
• 63% of employers reporting definite plans to hire
• Hiring activity is expected to remain strongest in the South and
West in 2007
Sources: US Dept of Labor, Experience/MSU Collegiate Employment
Research Institute 2006 survey, employment survey by Manpower,
Because the Employment Outlook is Bright
You Need To Get Even More Creative To Recruit
the Best and Brightest College-Educated Talent!
What is Online Recruitment Media?
• Marketing tools that brand your career opportunities to
prospective hires in a personalized and meaningful way to drive
optimal recruitment results.
• Recruitment media tools include:
• Targeted eMail
• Sponsored eNewsletters
• Employer spotlights
• Sponsored web content
• Experiential programs
Why Do You Need It?
• Because 92% of college students reported that they will look for an
internship or full time job in the coming year -- College recruiting entrylevel candidates is NOT seasonal
• Because 43% spend more than 10 hours online a week
• Because 75% spend less than 2 hours a week reading magazines
• Because 67% spend less than 2 hours a week reading newspapers
• Because it’s flexible and cost efficient -- reach as many or as few
candidates you want
• You can’t go to every campus in person but YOU SHOULD reach every
college campus with your opportunities
Sources: Experience, Inc., Boston, MA
2006 Media Perception survey and 2007 Student Employment Survey
What it Looks Like: Targeted Email
What it Looks Like: eNewsletter
What it Looks Like: Experiential Programs-Defining Moments
What it Looks Like: Experiential Programs-Job Shadows
What it Looks Like: Sponsored Web Content
Benefits of Online Recruitment Media
• More efficient recruitment
• Broad or targeted recruitment – it’s your choice
–
–
–
–
Make your on-campus recruitment ‘all campus recruitment’
Cost effective way to reach a much larger talent pool
Reach passive and active candidates
Present your career opportunities in an environment where
they can be shared/forwarded to other talented candidates
Case Study – Targeted eMail
Challenge: Getting college-educated
candidates to consider working Sprint
while in school and specifically
through the holidays
Solution: 63,000 targeted emails
went to candidates in colleges in the
southern United States. The emails
pitched part time jobs for holiday cash
as well as tuition reimbursement
programs as a way to drive collegeeducated candidates to apply for part
time positions while they were in
school so they could experience first
hand a career at Sprint.
Results: Sprint received more than
4,000 applications from collegeeducated candidates in 3 days
Case Study – Exclusive Experience
An Event For One – Shared with Many
Challenge: Compass Group brands serve
food to everyone from fans at sporting events to
Oscar winners. They wanted to reach the best
culinary and hospitality majors in the US to
showcase their brand and career opportunities.
Solution: An in-person on camera
interview with Chris Ashcroft, Executive
VP of HR. Targeted emails were sent to
more than 300,000 students inviting
them to apply.
Results: An Event for One-An
Experience for Many!
Thousands of applicants, tremendous
brand exposure to students around the
country and great interview by Meghan,
a senior from Johnson & Whales. Chris
was so impressed with Meghan’s
enthusiasm and professionalism he hired
her!
Compass Group brands serve food to
everyone from fans at sporting events to
Oscar winners and Megan of Johnson &
Wales is dying to know how to get her
foot in the door! Listen to the advice she
received from Chris Ashcroft, Exec. VP of
HR at Compass.
Watch Video
Things to Remember for High Impact College Recruiting
• The majority of college juniors and seniors will be looking for an
internship or full-time job in the next 12 months -college recruitment is not seasonal!
• College-educated candidates are more concerned with the quality of
the opportunity than the company name.
• College students are online – you should be too.
• It’s critical to message about the quality career paths you offer in the
context of your brand message not the other way around.
• Experiential programs that involve current employees puts a face and
a personality to the organization. They make your company more
enticing and memorable as a prospective employer.
Questions?
Please press #1 on your telephone keypad
• To view our Defining Moments Videos and
Job Shadows Blogs visit http://exclusive.experience.com
• Please contact your CareerBuilder.com sales representative
to explore specific college recruiting opportunities
• For general college recruiting information, please contact
Erin Murphy at emurphy@experience.com