Get fully solved assignment. Buy online from website
http://smuassignment.in/online-store/
online store
or
plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412
DRIVE-Summer 2015
PROGRAM-MBADS/ MBAFLEX/ MBAHCSN3/ MBAN2/ PGDBAN2
SEMESTER-2
SUBJECT CODE & NAME-MB0046- Marketing Management
BK ID-B1629
CREDIT & MARKS-4 Credits, 60 marks
Q1. Do you think the argument of some theorists that the traditional Ps are not enough for services
marketing? Give suitable examples to prove your point.

Define Service Marketing

Explanation of 4p’s

Explanation of Additional 3 p’s
Answer.
Define Service Marketing:
Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though
marketing literature is dominated by manufacturing and product-centric business practices, service marketing
constitutes a strategic area, which has propelled growth and success for many organisations. Pure services and
products are
Qus:2 What is sales promotion? Explain any eight tools of sales promotion directed at consumers.

Definition of sales promotion

eight tools of sales promotion directed at consumers
Answer:
Definition of sales promotion:
Sales promotion programmes are short-term programmes aimed at maximising sales in a period of time. What
is most
Qus:3 Define Environmental scanning. Explain Delphi technique and Scenario Building technique of
Environmental Scanning.

Definition of Environmental scanning

Delphi technique

Scenario Building technique
Answer:
Definition of Environmental scanning:
Environmental scanning refers to the careful monitoring of an organisation's internal and external environment
for detecting early signs of opportunities and threats that may influence its present and future marketing plans.
It helps the marketer in taking decisions regarding where to compete, how to compete, and on what to compete.
Delphi technique:
Delphi technique is used to increase the meaning of factual data collected from secondary sources. This
technique is an
Q4. Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or
a sales team establishing and building a profitable relationship with customers over a period of time
through a series of steps. Explain the steps in the personal selling process which helps in the successful
sales.

Definition of Personal Selling

Explanation of steps in the Personal selling process
Answer.
Definition of Personal Selling:
Personal selling is an activity which involves a face-to-face interaction with the customers wherein there is a
quick response and personal confrontation. This allows for more specific adjustment of the message. Here, the
communication message can be adjusted as per the customer’s specific needs or wants. It offers you the
opportunity to
Qus:5 What is Buying centre? Explain the seven roles of Buying centre and also specify the role of
functional departments in the purchase process.

Definition of Buying centre

Seven roles if Buying centre.

Role of functional departments
Answer:
Definition of Buying centre:
A major task of an industrial marketer is to identify those individuals who are in any way involved in
purchasing decision process. These decision-making units are called buying centres. Buying centres can be an
individual, a
Q6. Describe some of the strategies for effective marketing and advertising in rural market. Also explain
the innovative use of media in rural market.

Nature of the rural market

Strategies

Innovative use of media
Answer:
Rural Marketing:
The rural areas are where the markets of the future lie. Urban markets are becoming increasingly competitive
and saturated for many products. On the other hand, rural markets offer growth opportunities for firms caught
up in intensive battle in urban and metro markets. Marketing gurus describe rural markets as the market of the
new millennium.
Get fully solved assignment. Buy online from website
http://smuassignment.in/online-store/
online store
or
plz drop a mail with your sub code
computeroperator4@gmail.com
we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412