Theories of Motivation
HOT ROC
• Motivation
• Injury: third-degree lateral sprain and
tendon damage
• What motivated Kerri to jump again
after her first injury?
• What are other examples of people who
have accomplished the seemingly
impossible?
Motivation
• Definition: an
internal state that
activates behavior
and directs it toward
a goal
• What motivates
you?
• Outside & inner
motivations
• Types of motivation:
• Drive-reduction
• Incentive
• cognitive
Instinct Theory
• Innate
tendencies that
determine
behavior
• Does not
explain
behavior, just
labels it
Drive-Reduction Theory
• Needs- organism requirements
• Physiological: food, oxygen, etc.
• Psychological: self-esteem
• Produce drive (internal condition)
• When a baby is deprived it feels agitated and
needs to relieve this tension through a random
activity.
• Homeostasis- the tendency of the body to
return to a balanced state
• All human motives are extensions of basic
needs
• Does it work?
Incentive Theory
• Our actions are directed towards a goal
(incentive)
• Reinforcers
• Goals
• Rewards
• Praise
• Recognition
• Does it work?
Cognitive Theory
• Extrinsic Motivation
• Activities that either reduce biological
needs or help obtain external incentives
• (Your parents want you to play football)
• Intrinsic Motivation
• Activities that are personally rewarding or
because they fulfill our beliefs and
expectations
• (You love to play football)
Motivation Activity
Make an Ad
• Purpose:
• Apply theories of motivation
• Strategy:
• You are industrial psychologists who
have been hired to create an ad for a
new, innovative product
Make an Ad
• Pick a new product
to design/invent:
• Snack food
• Perfume/cologne
• Car
• Nonalcoholic
drink
• Line of clothing
• Communication
device
• Motivation theories:
• Drive-reduction
• Incentive
• Cognitive
• Necessary
Components:
• Name
• Slogan
• Image
• Target population