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An overview of
Padin & Estabrook LLC
Strategic media consulting
and customized research solutions
Padin & Estabrook LLC
The media business is a unique industry, requiring
media-centric skills to create effective solutions
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Ed Padin and Rick Estabrook bring strategic and operational
solutions to publishing and media-related companies built on three
critical elements:
1. Experience in successfully managing media and media
companies, as well as creating effective strategies for clients
2. Techniques proven to uncover critical insights and inform
needed solutions
3. Strategic perspective, focused on a positive bottom line
Padin& Estabrook LLC
We apply our skills to strategies and operations.
A more profitable business our ultimate deliverable
P&E’s
skill set
P&E’s
core competencies
• Growing critical revenue
streams:
• Ad sales diagnostics/
strategy/training
• Circulation audits/strategy
Experience
Techniques
Strategic
perspective
• Building business: Identifying
and assessing market-based
opportunities
• Identifying franchise
extensions: Developing new
products/repositioning existing
ones
• Optimizing operations:
Diagnosing and remedying business
flow
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The ultimate
deliverables
• Building revenue
• Increasing margin
• Reducing cost
• Optimizing output
• Leveraging assets
• Creating new
brand equity
• Assessing media investment:
auditing the franchise strength of
acquisition targets
Padin& Estabrook LLC
Opportunities are born of market needs: our practice
uses tools aimed at uncovering market insights
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Padin & Estabrook
In-depth 1-on-1 interviews
Online research
Focus Group Interviews
Research “conversations” with the target market that reveal insight
Revenue
Operations
Diagnostics
• Ad sales /marketing
• Process design
• Advertiser perceptions
• Product development
• Benchmarking
• Media franchise evaluation
• Positioning
• Best practices
• Underlying markets
• Franchise assessment
• Tactical planning
• Competitive comparisons
Padin& Estabrook LLC
Our experience and client base span the major
sectors of the media business
Consumer
magazines
Television
Radio
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Business
publications
Padin &
Estabrook
Media
information
services
Interactive
media
Custom
publishing
In addition, as a smaller organization, our agility and proven
techniques translate to faster, less expensive solutions.
Padin& Estabrook LLC
P&E helps clients meet a critical challenge:
reallocating resources to optimize profitability
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P&E’s Opportunity Cost Assessment

Working with publishing icon Hershel Sarbin, P&E developed a
proprietary business assessment tool

The Opportunity Cost Assessment (OCA) enables managers to evaluate the profit
contributions of the major tasks their business routinely conducts

The OCA is based upon:

Applying corporate guidelines to the overall evaluation

Rating the opportunity cost/potential of key resource centers

Redirects resources from over committed, less profitable tasks to those with
the potential to positively impact the business’s bottom line

Importantly, the OCA allows management teams to step-back from their daily
routine and forces them to look at their business holistically

A complete presentation of P&E’s Opportunity Cost Assessment product is
available upon request
Padin& Estabrook LLC
P&E’s principals have worked with many of the
leading names in media
American Business Media
Arbitron
BPA Worldwide
Boston Ventures
Boy Scouts of America
Brant Publications
Decision Resources
ESPN
Food Court Entertainment Network
Forbes Inc.
Hewlett-Packard
Jobson Publishing
Jordan Edmiston Group, Inc.
Lipper HedgeWorld.com
McGraw-Hill
Magazine Publishers of America
National Geographic Society
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Nielsen Business Media
Petra Capital Partners
Playboy Enterprises
Primedia
Proximus Information
Reed Elsevier
Reader’s Digest Association
Rodale Inc.
SkyMall
Survey Sampling
The Smithsonian Institute
The Deal
United States Tennis Association
Veronis Suhler Stevenson Associates
Wenner Media
Zinio Systems
Padin& Estabrook LLC
Our management profile reflects wide ranging
industry and sector experience
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Ed Padin, Partner
Over 30 years of experience in Advertising and Communication fields . . . Principal at The Publishing &
Media Group…former Senior Vice President, Affiliate Market for Food Court Entertainment Network . .
.former Vice President of Marketing and Publisher for SRDS . . .served as Director of Marketing for ESPN .
. .previous roles in both Media and Account Management at BBD&O, Grey, and Dancer Fitzgerald Sample,
during which time he was highly involved in development and execution of communications and media
strategies . . . member of the Advertising Club of New York and co-chairman of New York Magazine Day, a
major industry event . . former Communications Officer in U.S. Navy . . .BA, Jacksonville University.
Frequent industry panel moderator and member of four ABM industry councils.
Rick Estabrook, Partner
Leader of strategic communications for global brands . . .six years media consulting, three with The
Publishing & Media Group… twenty-five years building brands with the Leo Burnett Company, Ogilvy &
Mather, and D’arcy Masius Benton & Bowles . . . clients include American Express, Procter & Gamble,
Philips Electronics, Coca-Cola and a range of other market leaders and sectors . . . extensive experience
leading integrated marketing communications networks: advertising, direct marketing, public relations,
new media . . . independent marketing consulting to the National Geographic Channel, Fox f/x network,
Ernst & Young . . . D'arcy Executive Vice President and member of their global management council . . .
B.S. from Emory University and MSJ from The Medill School of Journalism, Northwestern University.
Padin& Estabrook LLC
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P&E’s consulting partners broaden our capabilities
Vicki Dunham Sell, Principal
Thirteen years in publishing and consulting with an emphasis on advertising sales and marketing
strategies . . .Principal, The Publishing & Media Group...segment leader for P&MG’s process redesign
practice area . . .special focus on interviewing, survey development, and secondary research for
market sizing and competitive analysis…and the application of benchmarking techniques for process
assessment . . . experience in advertising sales administration at Working Woman and Working
Mother at Lang Communications . . . prior experience at American Health Magazine . . . BA, University
of Colorado.
Kathleen Gallagher, Consulting Partner
Principal, Gallagher & Associates International, L.L.C.…Twenty-four years experience in global
circulation and publishing management . . . international new business development, core business
management, direct marketing implementation and financial management . . . Extensive travel in
Europe, Asia, South Pacific, Africa and South America . . . Superior network of international contacts .
. . Specialties in emerging market development, negotiating marketing, fulfillment and distribution
services in-country . . . Former Direct Marketing Director, Business Week Magazine and Assistant Vice
President, International Circulation Director, The National Geographic Society . . . BA, Departmental
Honors, State University of New York… Past Chair of DMA International Council… Frequent speaker at
industry functions.
Padin& Estabrook LLC
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P&E’s consulting partners broaden our capabilities
John Hamblet, Consulting Partner
International company builder, with hands-on experience entering new countries and markets – Middle
East, Far East, Europe. Fifteen year track record in start-up and management of international
businesses. Functional expertise in sales, marketing and general management. Deep roots in global
healthcare and employee benefits.
Founding member of business strategy consulting firm, specializing in business plans and valuations
for early to mid-stage companies.
Six years working in publishing consulting with an emphasis on marketing issues and strategies ... The
Publishing & Media Group in New York and subsequently with Padin & Estabrook LLC. Graduate with
M.S. from Miami University, Oxford, Ohio and post graduate work at the Institute of Directors in
London.
Padin& Estabrook LLC
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Contact information
Padin & Estabrook, LLC
18 Normandy Lane
New Rochelle, NY 10804
Ed Padin
Rick Estabrook
EPadin@padesta.com
REstabrook@padesta.com
NY office: 914-834-8286
MA office: 508-696-0067
Cell: 914-439-5476
Cell: 914-830-4679
Fax: 508-562-4392
Padin& Estabrook LLC