CHINESE PORTAL
Business Plan
Chinese Portal
Contents
Marketing Strategy
Executive Summary
Mile Stone
Our Mission
Vision
Market Research
SWOT Analysis
Products & Services
Competitor Analysis
Core Value
Financial Projections
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Executive Summary
Chinese Portal (CNP) (trading name of Phoenix Metro Media Limited) is an
online platform for people to gain in-depth knowledge of China. Through
Chinese Portal, users are able to receive:
• In-depth knowledge of
China and Chinese
Language
• Latest information
about China
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
• Job opportunities
• Social and Commercial
Networks
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Executive Summary
Chinese Portal (CNP) can also provide Chinese Language Learning and
Online to Offline Events:
•Online Chinese
Learning Platform
•Online Chinese News and
Publishing
•Commercial connections
with China
•Online to Offline
Event Organising
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Our Mission
At Chinese Portal (CNP), our mission is to provide the best platform for British and
people around the world to gain comprehensive and throughout understanding of
Chinese culture and Chinese language.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Market Research
Economic bond: China has pushes for greater investment in UK
China has established a strong economics and political link with
Britain since 2013.
In the meeting of Premier Li Keqiang and David Cameron at the
Great Hall of the People in Beijing, the prime minister said:
"Britain wants China to realise its dream and I believe we can
help each other succeed in the global race.”
Source from:
http://www.theguardian.com/world/2013/dec/
02/china-investment-britain-hs2-nuclear-power
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Market Research
Cultural bond: 2015 UK-China Year of Cultural Exchange
Both Britain and China have certain shown a mutual interest in
bonding with each other not only financially but also culturally.
The 2015 UK-China Year of Cultural Exchange will showcase the
very best of UK culture in China and Chinese culture in the UK. UK
will further deepen and strengthen the its existing relationship
with China across the arts and creative industries, and to build on
long-standing foundations of mutual respect and appreciation for
our long and rich cultural histories.
Source from:
https://www.gov.uk/government/world-locationnews/2015-uk-china-year-of-cultural-exchange
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Market Research
Learning Chinese: a rising trend
China's growing importance in the world has convinced millions
to start learning Mandarin.
The British government has laid out plans to bolster the
teaching of Mandarin in schools and the Confederation of
British Industry has said that Chinese is one of the most soughtafter languages by British businesses. The developing world is
going a step further, as Pakistan's decision to make Mandarin
compulsory in schools has shown.
Source from:
http://www.telegraph.co.uk/news/worldnews/asia
/china/8776515/The-rise-and-rise-of-Mandarinbut-how-many-will-end-up-speaking-it.html
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 1: Language Tuition (Online & Offline)
CNP offer great online
self-learning material and
user-friendly learning
platform
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
CNP also offer small to middle
size offline physical class for
users attend to leaning
Chinese language face to face
with experienced Chinese
Language teachers
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 1: Language Tuition (Online & Offline)
Online study
Members:£20.00/month unlimited online study
material and platform
access;
Offline Study
Members:£200.00/month 20 hours offline class study
and free learning materials
form official government
body.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 2 – China Visa Services
With well developed working relationship with Chinese
Visa Application Services Center, CNP also
providing visas for tourists and business people
travelling to China. The application can be done by
post or in person.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 2 – China Visa Services
Standard
Service:
• Single Entry Visa, 7 working days processing £89.00
Express
service:
• Double Entry Visa, 7 working days processing £109.00
Tourist &
Business
visas:
• 12 Month Multiple Entry Business Visa, 7
working days processing - £279.00
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
• Single Entry Visa, 4 working days processing £149.00
• Double Entry Visa, 4 working days processing £159.00
Tourist &
Business
visas:
• 12 Month Multiple Entry Business Visa, 4
working days processing - £309.00
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 3 – China Tourist Package
Working together with one of the biggest China tourist
package provider – China Travel Services & Information
Centre Ltd, CNP also providing tourist package for
tourists travelling to China.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 3 – China Tourist Package
8-Day Beijing, Xian, Shanghai
£880
11-Day Beijing, Xian, Guilin, Yangshuo, Shanghai
£1262
11-Day Beijing, Xian, Yangtze River Cruise, Shanghai
£1416
14-Day Beijing, Xian, Guilin, Yangshuo, Yangtze Cruise, Shanghai
£1851
10-Day Beijing, Xian, Chengdu, Shanghai
£1224
13-Day Beijing, Xian, Chengdu, Yangtze River Cruise, Shanghai
£1612
15-Day Beijing, Xian, Guilin, Yangshuo, Chengdu, Yangtze River Cruise
£2060
12-Day Beijing, Lhasa, Xian, Shanghai
£1619
14-Day Beijing, Xian, Guilin, Shanghai, Bangkok
£2275
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 4 – English Teacher Recruitment
CNP can help British
English teacher gain
the internationally
recognised qualification
and can assist users in
securing employment
by online or offline in
China.
Working with
various English
teaching instigation
partners in China,
CNP have positions
in Beijing, Shanghai,
Chengdu, Shichuan
etc.,
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
Our team of
experienced
consultants can offer
advice and guidance
in member’s job
search and in many
cases can offer posts
in one of our partner
institutions schools.
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 5 – Offline Event Organisation 1
Example 1:
Cha time: English and Mandarin
Language exchange
Date: 21st March 2015
Time: 1pm – 3pm
Address: 21 Museum Street, Holborn, London,
WC1A 1JN
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 5 – Offline Event Organisation 1
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 5 – Offline Event Organisation 2
Example 2:
London Chinese IN girl street
shooting contest
Date: 14th March 2015
Shooting point: Oxford St, around Selfridge
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 5 – Offline Event Organisation 2
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Products & Services
Key Services 5 – Offline Event Orgnisation
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Recognisable
Co-operators
Innovated
Team
Extensive
Connection
CNP
Official
Partners
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
Localised
Specialist
Marketing
professionals
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value – Partners
- Key features -
Official
Extensive
Well-known
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Key Partners
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Key Partners
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Official Partner
Hanban/Confucius Institute Headquarters
As a public institution affiliated with the Chinese Ministry of Education,
Hanban is committed to providing Chinese language and cultural
teaching resources and services worldwide, it goes all out in meeting
the demands of foreign Chinese learners and contributing to the
development of multiculturalism and the building of a harmonious world.
Through collaborating with them, CNP is confident to deliver information
with higher standard and more support from the authorities.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value – Management team
- Key features -
Professional
Innovative
Localised
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Media Specialist
Tony Han
CEO
Lili Gao
COO
Ex COO of Omega News Group, publishing and distributing UK CHINESE TIMES,UK Business
Post & UK Chinese;
15 Years experience in media industry, especially the online platform;
Long-term relationships with various Chinese media organisations to provide high-quality and
attractive contents fro Chinese Portal.
GM of Phoenix International Publication UK Ltd.
10 year experiences in Media and Public Relation industries; Long-term relationships with
various publishers to offer high-quality China-related contents for Chinese Portal.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Local Specialist
Edi
ObiakpaniGuest
Business
Development
Manager
BA Chinese Study (First class) - University of Edinburgh
As a young lady who is born and bred in the UK, she has a strong interest in Chinese culture.
She can speak Mandarin, and has lived in China for over a year studying and teaching English.
She has experience working as a writer and marketing researcher, specialising in the China
market. Her main responsibilities at CNP include business development, liaising with existing
China-facing groups to develop useful contacts and resources, and UK social media
management.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Marketing Professionals
Sabrina Zhu
MSc Media Culture & Society - University of East Anglia
Event Manager
While working at Xiamen TV Station Sabrina gained abundant experience in programmer making, including
her position as a producer of <Ai Shang Feng Ya Song> one of the largest variety show of its sort. During her
studies at UEA, she worked as an intern at BBC East. Sabrina was invited to Sea Media held in Belgium to
screen her documentary work Homeless Dog.
Yu-Ting Chang
MA Film Studies - University College London
Editor
For numerous years Yu-Ting Chang has been working as a freelance writer and editor for various magazines
including United Daily News, one of the leading news agencies in Taiwan. Her experience in interviewing and
wider journalism encompasses various fields including cinema, leisure and travel as well as environmental
issues. Also, Yu-Ting has rich marketing experience in film festivals, tourism industry, and social movement
both in Taiwan and in the UK. Her academic background of literature, cultural studies and screen studies have
molded her into a keen observer, a critical thinker and an innovative media editor.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Core Value
Innovative team
Jason Pei
PhD in Media and Communications
Operational
Manager
15 years experiences in CNC – China Shsenzhen News Corporation;
Rich Experiences in media and newspaper industry;
Various contacts with Chinese media industry including national level media and movie stations;
Chinese Evening News Award Winner – 2010
Annie Hu
MSc Marketing Management - Durham University
Senior Journalist
Annie Hu has worked in media for over five years. She is proficient in interviewing, news writing, editing, and
live broadcasting and has profound experience of interviewing government officials and reporting significant
events in China.
As one of the Top 10 excellent staff in Southern TV of China Annie also visited US and Canada on business in
2011 and formed her broad perspective. Annie established her solid media expertise from Tsinghua University
in China. Her wealth of experience in media practice, extensive understanding in both the Chinese and
English culture and strong network in Chinese market are the foundation of CNP’s inestimable services.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Marketing Strategy
Chinese Bridge
Chinese Bridge is the most crucial annual event of Hanban.
It is a Chinese Proficiency competition for foreign college
students .
Since its launch in 2002, this annual event has attracted
nearly 300,000 college students from over 80 countries to
participate in the competition.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Marketing Strategy
CNP - The 14th Chinese Bridge (2015.3.21)
CNP (trading name of Phoenix Metro Media
Limited) will work closely with Hanban this year for
this annual event. CNP will fully cover the
competition progress, and Chinese Bridge will
advertise CNP during the event.
We aim to build a longer mutual-beneficial working
relation with Hanban in the future.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Marketing Strategy
CNP has established good working relation with
many major Chinese media including both online
platforms and television stations.
In the future, in addition to keep advertising CNP in
those media, we are urged to explore more
marketing channels to attract more viewers and
subscribers for CNP.
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Marketing Strategy
CNP has also been working on develop its popularity
through social media along with our website.
We have our own page for major social media such as
YouTube, Tweeter, Facebook, and Wechat .
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Mile Stone
2nd Version Web Test
Completion
CNP Establishment
First Trail
Version Test
Website Launch
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
App Launch
Target 50K Users
Target 100K Users
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Vision
In the next four years, CNP will actively engage in the world’s leading
interactive media services by continually overcoming obstacles and
optimize resources and connections.
Stage 1: Dec 2015
Establish CNP as a
professional China Focus
media platform in the
United Kingdom.
Stage 2: Dec 2016
Develop business from
China Focus social media
platform to a leading
China news and Chinese
language online tuition
platform
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
Stage 3: Dec 2017
Aimed to be the leading
online Chinese Language
tuition provider including
online and offline one to
one class.
Stage 4: Dec 2018
Aimed to delivery
Chinese Language
classes into 12 different
cities in the United
Kingdom, recruitment
English teachers for
Chinese leaner in China
(online and offline).
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
SWOT Analysis
Strength
Weakness
1. First UK & China online platform
2. Well established relationship and mutually
beneficial cooperation with official Chinese
Government Body - Hanban and other partners
3. Passionate team with professional
knowledge and experience in HD editing
4. Sustain high-tech and advanced social
media promotion system
1. The cost requires longer time to be
compensated since CNP’s popularity need to
be established first
2. We currently short for Chinese teachers for
offline language courses
CNP
Threats
Opportunity
1. UK and China are establishing a long-term
affiliation both politically and culturally
2. The fast-growing Chinese economy has
attracted more and more Chinese learners
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
1. Since learning Chinese is getting more
important, new competition is expected
2. Model copy
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Competitor Analysis
1. China.org.cn
http://www.china.org.cn/
Strength:
1. Authorized portal site established by the
Chinese government.;
2. Provide Chinese news and essential
information;
Weakness:
1. Restricted information and possibly filtered
news;
2. Do not organise any offline events;
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Competitor Analysis
2. Popup Chinese
http://popupchinese.com/
Strength:
1. Provide Chinese online learning courses;
2. Provide other language such as Cantonese
and Spanish online learning courses;
Weakness:
1. Do not organise any offline events;
2. Do not provide most up-to-date news and
information related to China;
3. Only provide one year membership which
costs $99.99/year
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx
Financial Projections
The business intends to grow to £337,600 turnover in 1st year from start-up;
£787,500 turnover in 2nd year; and to £991,900 turnover by the end of the
3rd year. Trading with projected turnover in each year as follows:
Year 2015/16
Year 2016/17
Year 2017/18
337,600
787,500
991,900
For more details, please refer to the attached appendix: Financial Projections
Contact: xxxxx
Website: www.chineseportal.net
Address: xxxxxxxxxxxxxxxxxxxxxxxxx
TEL: xxxxxxxxxxxxxx
Email: xxxxxxxxxxxxxxx
Facebook: xxxxxxxxxxxxxxxxxxxxxxxxxxx