Honda’s Journey to becoming “the most
fuel-efficient auto maker in the US”
About Honda
• Location: Japan
• Year founded: 1945
• Revenue: $84.2 Billion
• Employees: 145,000
Environmental Policies
From its early days, Honda has been
implementing proactive measures to help
solve environmental challenges.
It’s efforts go all the way back to the 1960’s
when concerns for air pollution first started to
grow.
Past Environmental Policies
• In 1966, soon after expanding into automobile
production, Honda established a department
to research air pollution measures.
Past Environmental Policies
• In 1972, Honda introduced the CVCC engine,
becoming the world's first automaker to
comply with the U.S. Clean Air Act.
Past Environmental Policies
• In 1999, Honda set specific numerical targets
for cleaner emissions and higher fuel
efficiency in all of its product categories, all of
which were achieved by their target date of
2005.
Recent Environmental Initiatives
Honda is continuously engaged in the
research and development of advanced
environmental and energy technologies,
seeking to introduce them as quickly as
possible to benefit customers.
Let’s take a look at some of Honda’s latest
initiatives..
Recent Environmental Initiatives
FCX Clarity advanced fuel cell electric vehicle
A fuel cell reverses the electrolysis of water, producing
electricity through the chemical reaction of hydrogen and
oxygen to turn an electric motor and power the vehicle. Fuel
cell electric vehicles produce no CO2 or any harmful emissions
whatsoever.
Recent Environmental Initiatives
Fit EV
The Fit EV is designed to meet the daily driving needs of the
average metropolitan commuter. When the Fit EV production
model is introduced, it will be powered by a lithium-ion
battery and coaxial electric motor. A special meter display
advises the driver when to shut off air conditioning and other
accessories to conserve battery power.
Recent Environmental Initiatives
New Solar Hydrogen Station
Designed as a single, integrated unit to fit in the user's garage,
Honda's next generation Solar Hydrogen Station reduces the
size of the system, while producing enough hydrogen (0.5kg)
via an 8-hour overnight fill for daily commuting (10,000 miles
per year) for a fuel cell electric vehicle.
Recent Environmental Initiatives
EV-neo Electric Scooter
EV-neo realizes excellent environmental performance
with zero CO2 emissions in use. The battery is
rechargeable using a household power source. Moreover,
EV-neo provides performance equivalent to that of massmarket under-50cc gasoline engine motorcycles.
Get Involved
Let’s take a look at some of the benefits of
driving alternatives to gas-guzzling cars…
Get Involved
Allianz Elementar, one of Austria’s largest auto
insurers, includes fuel type as a vehicle
characteristic for calculating premiums. They
offer an eco bonus.
Get Involved
Don’t you like the idea of driving a car that is
less polluting, costs less to operate and
doesn’t rely on foreign oil?
In some states, you can get hefty federal tax
credits up to $5000 per annum.
Get Involved
Make the right decision!
References
http://world.honda.com/environment/FeaturedInitiatives/index.
html?id=3
http://money.cnn.com/galleries/2007/fortune/0703/gallery.gree
n_giants.fortune/index.html
http://environment.about.com/b/2005/11/13/sales-of-hondasnew-natural-gas-powered-car-pick-up-speed-as-fuel-pricesaccelerate.htm
https://www.allianz.com/en/press/news/business_news/insuran
ce/news_2007-03-21.html