John Carlton’s
Simple Writing System
The Easy Shortcut Menu
To Writing Everything
You'll Ever Need To
Bring In The Big Bucks…
www.MarketingRebel.com
www.john-carlton.com
Why Learn The Simple
Secrets Of Writing Copy?
www.MarketingRebel.com
www.john-carlton.com
Because…
Nothing Good Will Ever Happen
In Your Business
Until Your Sales Message
Gets Written
www.MarketingRebel.com
www.john-carlton.com
Everything…
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Emails
Ads
Website copy
Video scripts
Radio spots
Speeches
Blogs…
www.MarketingRebel.com
www.john-carlton.com
EVERYTHING
www.MarketingRebel.com
www.john-carlton.com
You can strip away every other
advantage they have…
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All their wealth.
Their staff.
Their offices.
Their Google ranking.
Their product.
Their reputation.
Their computers.
www.MarketingRebel.com
www.john-carlton.com
And -- armed ONLY with the ability to write
what is needed…
They can restore their wealth, fame
and happiness in record time.
www.MarketingRebel.com
www.john-carlton.com
The power to fix any problem, conquer
any market…
and bring in all the cash, notoriety and
influence you desire in life.
www.MarketingRebel.com
www.john-carlton.com
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Murderously bad marketing.
No product. Bad product. Broken
product.
No website. No ad. No traffic. No hope.
Not enough customers.
Too many refunds
Natural disasters
Bankruptcy. Embezzlement. Life Crises.
www.MarketingRebel.com
www.john-carlton.com
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Too much ego. Not enough ego.
Really bad blunders.
Raw stupidity.
Vicious new competition that is smarter,
has more money, bigger staff, better
product.
Not having a clue what to do… or how
to get started making money.
www.MarketingRebel.com
www.john-carlton.com
Simple secrets of writing to get
your message across:
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Get attention…
Tell your story in a way that sucks the
reader in…
Turn up the heat on desire…
… and persuade your prospect to act.
www.MarketingRebel.com
www.john-carlton.com
Essentially…
You become that guy…
… who your prospect needs you to
be…
… so he feels good about doing
what you're asking him to do.
www.MarketingRebel.com
www.john-carlton.com
I've taught every type of
person you can think of
how to do this.
www.MarketingRebel.com
www.john-carlton.com
I’ve taught…
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Idiots…
Socially retarded geeks…
Misfits who've been fired from every job
they ever held (that includes me)…
“Verbally challenged" wannabe
entrepreneurs…
And the most clueless people on the
planet.
www.MarketingRebel.com
www.john-carlton.com
And I can teach everyone
in this room.
www.MarketingRebel.com
www.john-carlton.com
The ONLY thing I can't help
you solve…
www.MarketingRebel.com
www.john-carlton.com
… is your own stubborn
refusal to allow success
and wealth into your life.
www.MarketingRebel.com
www.john-carlton.com
1.
2.
As an endorsement of who I am, and
what I offer you.
But more importantly… please pay close
attention to WHAT caused these people
-- both famous and not so famous -- to
be so happy.
www.MarketingRebel.com
www.john-carlton.com
It's because of
RESULTS.
www.MarketingRebel.com
www.john-carlton.com
Craig Forte
Forte Communications, Inc.
“You Simply Cannot Compete In Today’s
World Without These Skills”
"I've earned more than $28 million dollars in my own ventures as a real estate
marketing expert, teaching more than 23,000 agents how to create
breakthrough profits in their practices. So I believe I speak with authority.
Over the years I've seen (literally) thousands of strategies, ideas and gimmicks
for building a real estate business, but if I had to cut through the clutter
and reveal the ONE thing that will guarantee your unlimited success in real
estate (or any business), it's the ability to write hard-hitting, persuasive
sales copy.
I've been blessed to know and learn from the greatest copywriting legends
over the past 30 years, and John is hands-down the best copywriting
teacher I've ever met.
Not only does John know every tip and nuance you'll ever need, but he makes
mastering the craft EASY and FUN. You simply cannot compete in today’s
tough real estate world without these skills.
Learning to write persuasive copy IS the key to unlimited wealth, success and
happiness, and there’s no one else on earth better to teach you these skills
than John Carlton.”
www.MarketingRebel.com
www.john-carlton.com
Frank Kern
“The Underachiever System”
Over $10 million
in one day
"Just before the famous StomperNet
launch, everything was in doubt. We
cornered John for advice, and in just a
few minutes he provided such clarity that
the fog melted away... and I was finally
able to write the pitch that brought in
over $10 million in one day.
That's twice he's helped me -- long ago,
when I was broke, clueless and
desperate, I somehow found John's 'Kick
Ass' course... and halfway through, a
calm confidence came over me. I told my
wife that everything was going to be all
right, because this really made sense.
When John talks about changing your
life, he's not kidding around."
www.MarketingRebel.com
www.john-carlton.com
Joe Polish
Piranha Marketing
“You've Helped My Ads Get
Wicked-Good”
“Phenomenal content. Of all the marketing,
advertising and copywriting experts I pay
attention to, John Carlton is by far the most
articulate and passionate and knowledgeable
(and funny). I get more value just from your
hilarious, ballsy stories alone than from the
serious efforts of most other gurus. Man, you've
helped my advertising get wicked-good.”
www.MarketingRebel.com
www.john-carlton.com
Jim Edwards, TheNetReporter.com &
author of MiniSite Creator
If you want to make money with sales copy, anything
John Carlton's ever written needs to be right at your
fingertips. The money I've made just from the bullets
I've been able to write as a result of modeling and
learning from John easily gets into the high six-figures.
There's a reason people rip off John's copy: it's the best
in the business! If I had to start all over again online
today, I'd only need 3 things to get back to my current
level:
1. John's copyrighting knowledge.
2. An html editor.
3. A web site.
With those simple tools I could conquer
any part of the Internet I set my mind to...
John's stuff is THAT good!"
www.MarketingRebel.com
www.john-carlton.com
Gary Halbert
“John is the first guy I call when I have a
marketing problem. His insights and
marketing prowess are unparalleled among
the working advertising experts I know...
and I know them all. The money available,
when you learn what insiders like John has
to share, is just insane. In my book, there
is John... and no one else is even close.”
www.MarketingRebel.com
www.john-carlton.com
Ken McCarthy
“The System”
7-Figure
Money Machine
www.MarketingRebel.com
“I heard John at a seminar say something
about writing headlines I'd never heard or
read anyone else say before -- and believe
me, I've been a serious and successful
student of copywriting for over ten years.
The result: I came up with a headline that
crashed through all the noise in a very, very
crowded marketplace and, starting from
zero, very rapidly created a new seven
figure ($1,000,000+) a year money machine
that's only just getting warmed up.”
www.john-carlton.com
$4 Million And A Complete Life-Change
"John, ever since we met a few years ago my life has
completely changed. I'd say the amount of money my company
has made directly from what you've taught me is in the
neighborhood of 4 million dollars, maybe more. What can I say
other than thanks a million and I owe you BIG time."
Lou Vukas, Internet marketer
"John
Carlton is one of the best marketers
in marketing HISTORY. I have learned a ton from
him... and you should soak up everything from him that you
can. It will only help you make more money from your Internet
marketing efforts." John Reese, Web pioneer
Created Millions In Profit
"John has created millions in profit for us. We pitted his ads and
letters against big-city ad agencies, PR firms, and writers with
lots of awards... and John slaughtered them all. He consistently
hits 'home runs' for us -- a 20-to-1 return in profit is not
unusual. He has saved our butts on several occasions."
Robert Pierce, President, OHP Direct
www.MarketingRebel.com
www.john-carlton.com
Tripled Response!
"You know that new 'hook' you insisted I try in my sales pitch? It
TRIPLED response! This translates into several hundred thousand
dollars in sales over the coming year. You are on my Christmas
gift list for life, dude." Lisa Wagner, California
Boosted
Sales
70%
Online
“Your headline
suggestion for one of
my web sites boosted
sales by 70%! This
equals an extra $3,000
every month... from
ONE simple change.
Thanks.” Terry Dean,
Internet Marketing
Coach, New Castle, IN
"He doesn't just tell you how to do it... he don't just show
you how to do it... he involves you so you learn his
strategies, techniques, and the psychology of worldclass copy." Alex Mandossian
50% More Orders
“My average order is 50% higher (and more) since I adopted your idea.
I love your outlook, and your advice cracks me up while bringing in the
results.” Tom Venuto, NJ
“Worked So Good It Was Scary!”
“Just finished a 1,000 trial mailing with new copy using Carlton's concepts.
Raked in $22,000 the first week. It worked so good it was scary.” Dr. John
M. La Tourrette, OR
One Tip, One New Car
“On your advice, I edited my copy using your 'Action Verbs'. This killer strategy ALONE allowed me to buy a new
car (for cash) after the first campaign!” Dr. G.E. Nielsen, Wisconsin
www.MarketingRebel.com
www.john-carlton.com
Free Money!
“Amazing! My web site
conversion rate has nearly
DOUBLED, just from what
you've taught me. And
guess what? Also following
your advice, I tested a much
higher price... and the
conversion rate was not
affected at all. That's FREE
MONEY without any extra work!
You were right, John.”
Michael Norman, UK
"I Use This Every Time I Write For The Web"
“My highlighter ran out 6 pages into Section 7! This course is going
on my A+ shelf of resources I use every time I write a sales letter for
my web sites.”
Yanik Silver, Surefire Marketing
Info I Wanted - Not Found Anywhere Else
"This is the exact information I wanted, but couldn't find anywhere
else! You covered everything the other guru's neglect. I'm keeping your
stuff close by." Wendy Baldwin
300% Profits Online
Email List DOUBLED In 2 Months
"John Carlton is the KING of Internet marketing! My list of
email names doubled over just a 2-month period using just
some of his strategies." Reggie Van Der Werff
1,100% ROI With One
Simple Idea
“I put one simple idea I learned from
John into action. The result was an
immediate 1,100% return on my
investment!” Bill O'Connell
From $500 To Over $2,000 A Month
"I went from making about $500 a month from my
website... to pulling down over $2,000 each month. And
it's all because of your advice on my copy. Nothing else
changed." Fernando Cruz
Record Sales Week
“I applied what I learned in John
Carlton's course and just had a
record sales week. Just wanted to
say thanks.” Kent Sayre
www.MarketingRebel.com
“Thanks to your critiques, my ad is a
BIG winner right off the bat! It's
pulling over 300% profits online, in a
hotly competitive market. We're
already on the way to seven figures,
minimum.” Matt Gallant, Vancouver
An extra $20,979 in sales!
"I had a massive breakthrough reading your stuff.
Over the last 14 days, what you taught me generated
an extra $20,979 in sales! Thanks again." Jeff
Gardner, TX (Update: "After a full month, my take
is now $70,000!")
www.john-carlton.com
My MISSION…
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… and my joy in life…
Is to take people who are as clueless and
lost as I once was…
… and empower them with the ability to
overcome ALL obstacles and problems and
fears.
www.MarketingRebel.com
www.john-carlton.com
3 main problems:
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They are confused about what to do,
and this confusion freezes them up.
They feel they lack the skills to write…
because it's so mysterious and hard.
And this freezes them up.
They are just plain scared to try to write.
("Writer's block.")
www.MarketingRebel.com
www.john-carlton.com
And here is the truth:
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Knowing what to do when you need something
written (an ad, website, email, video script or
whatever)… is actually very simple to figure
out. Once you know the secrets.
There is no voodoo to writing a great sales
message. You simply have to be shown the
easy, step-by-step basics.
Your fear vanishes as soon as you finally know
the steps.
www.MarketingRebel.com
www.john-carlton.com
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You do not need to write "well". In fact, I have a simple
tactic that allows illiterate people to write killer ads.
Works for ADHD types, too.
You do not need to be a native speaker. Good, basic
salesmanship translates easily into every language on
earth.
You do not need to be successful already. This is the
FIRST skill to learn. Everything else will fall into place
once you learn the simple basics of writing a persuasive
sales message.
This can work immediately, even if you're unclear on
what you're doing… as long as you follow the steps.
www.MarketingRebel.com
www.john-carlton.com
… this is your
moment of truth.
www.MarketingRebel.com
www.john-carlton.com
3 success stories
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The rookie who has zero idea of how to even begin
writing what needs written. This is an EASY fix.
The business owner who is struggling… because he's
ignored writing. He's at the mercy of freelancers and
others who will gobble up his money, and still leave
him vulnerable and clueless about how to create
success. This is a REALLY easy fix.
The Player or "mostly successful" marketer who needs
to help his staff writer get good. This is the easiest fix
of all.
www.MarketingRebel.com
www.john-carlton.com
Slide: CASE STUDY #54
The Tellman Knudson Challenge
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Website not turning prospects into
customers.
Tried "everything" for 6 months to
increase conversion. Nothing worked.
Rookie staff writer with less than 5 months
business experience, total.
Worst week in U.S. economic history.
www.MarketingRebel.com
www.john-carlton.com
“The List Building Club Lets You
Start Your Own Online Business From Scratch In Under 30
Days!
And, For a Limited Time...
Get A GOLD Level Membership for FREE
Dear Friend,
As part of a very limited marketing test, I've decided to offer unlimited
access to the private GOLD level of my membership site, The List
Building Club... for FREE!
The way it works is simple. You pay only NOTHING today, and you
get immediate access to my private club at the GOLD level (for
people who want to make $10,000/month and up), AND I will
personally send you 2 very special gifts which I want you to keep,
even if you don't stay in the club!
Here's a quick look at everything you'll get
to try out for an entire month FREE:
www.MarketingRebel.com
www.john-carlton.com
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Full access to The Listbuilding Club, where you can start your own
business in under 30 days! Includes access to over 75 step-by-step how-to
videos, ongoing new monthly lessons, technical support, live training calls
and more.
Thousands of people just like you have made their dream of owning
their very own Online Business come true with The Listbuilding Club. They
love the step-by-step, simple video formats and our LIVE "Marathon" calls
where we focus on helping you build a single part of your system on highspeed (for example our "squeeze-a-thon" helped 300 participants put up
their squeeze pages in under 24 hours!)
PLUS, as an elite GOLD member of The List Building Club, you will get
these exclusive one-time-only and ongoing monthly special benefits:
"Gold Level Only" Listbuilding Club Handbook physical edition 50-page
bound book including chapters by Tellman Knudson and his specialized staff
on everything from copywriting tips to technical shortcuts, you can't get this
rare book anywhere else but with a Gold membership!
"Gold Level Only" Listbuilding club newsletter chock full of special news
and techniques from Tellman on how to make more money and save time
with your brand new Listbuilding business, including jump-start sneak peeks
at upcoming Club lessons you can't get any other way!
"Gold Level Only" Exclusive Mindjack CD recorded by Tellman in his home
using his legendary hypnotic triggers for getting more done and focusing
like a laser; the perfect way to start your online work sessions!
www.MarketingRebel.com
www.john-carlton.com
Try it all for FREE for 1 full month; If you like what you see
(and I'm sure you will), simply do nothing at the end of
30 days and your membership will automatically
continue with no interruption at only $97/mo for
as long as you wish to remain in the Club.
If you decide you don't want to stay in the Club, just let me
know, we'll cancel for you and you'll never pay a dime
more. (The Mindjack CD and the 50 Page Handbook are
still yours to keep forever--absolutely free).
There are no strings attached, and there is no "catch"...
but you must act now if you want to take advantage of
this rare offer.
Like I said earlier, this is a marketing test and I don't plan
to offer the GOLD level of The
List Building Club at this price forever… etc.
www.MarketingRebel.com
www.john-carlton.com
Yuck.
www.MarketingRebel.com
www.john-carlton.com
Here's what I told him:
www.MarketingRebel.com
www.john-carlton.com
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Figure out your actual Big Promise (Step #13). It's NOT getting a
deal on membership. I don't value the membership yet. What
appeals to me is the Quickstart program (get online in 24 hours
with a biz)… start making money fast… and finding out whatever
the "perfect tool" is.
The coherent flow of your message is critical. Step 12 of the
checklist is always "The simple basics of a great sales message" -have that CONVERSATION with your reader as if you were face to
face. And you know he's ready to RUN if you bore him, act crazy,
or start to sell.
Here, your squeeze has set me up to get free stuff, from Tellman.
What I read is upside down, though. You push for the
membership without revealing anything for free.
Lay it out in the simplest way possible: Here's who I am.
Here's what I've got for you. Here's what it will do for
you. Here's what you need to do right now.
www.MarketingRebel.com
www.john-carlton.com
And here's how his new ad
appeared:
www.MarketingRebel.com
www.john-carlton.com
"Your Free Info Is Minutes Away From Being
Sent To You… Including Your Quickstart
Instant Training That Allows You To Set Up
A Profitable Online Business Right Away…
Plus A TON Of Other Amazing (And Free)
Bonuses To Help You Succeed Fast…
Let's get straight on this: I'm going to show
you -- for FREE -- how the "Perfect Tool"
can quickly and easily create a rabid
following of people foaming at the mouth
to snap up everything you offer… even if
you've never sold anything before in your
life!
www.MarketingRebel.com
www.john-carlton.com
I'm Tellman Knudson, founder of the ListBuilding Club, and President / CEO of Overcome
Everything, INC. In just a moment, I'll expose you to the drop dead simple
system that let me go from Less than Zero, to pulling down over 3 Million dollars per
year.
I started my online career only 3 years ago, in a cramped apartment that I shared
with three adult roommates, and five cats. I started out on a busted laptop, and a
shoestring budget of 50 bucks.
Since then, I've built a multi-million dollar a year business- all due to the discoveries I
made very early on...Here's what I have for you today: What I discovered are,
basically, 2 simple secrets. First, the easy part of building a profitable online business
is deciding what you want to sell… and creating a website that does the selling for
you. Seriously -- this is the easy part. (I'll lead you through this simple process and
have you online in less than 24 hours.)
Second: The real secret to big profits… is in sending a steady stream of eager buyers
to your new site. This is where nearly all online businesses fail miserably. However,
this is exactly where the "tool" I discovered comes in -- I learned how to quickly and
easily (and inexpensively) attract huge numbers of visitors to your site. We Call It
ListBuildingAnd it's the big darn secret behind ALL successful online businesses.
Especially for people just getting started. What this discovery does for you is lifechanging: With my step-by-step guidance, you can go from not having a clue what
to do… to quickly getting your site up and running (ready to take orders and put
money into your account). This includes figuring out what you should be selling, too.
www.MarketingRebel.com
www.john-carlton.com
And it includes all the secrets of finding customers, and keeping them coming at a
steady, automatic pace.Getting started is so easy, I've created a "Quickstart"
program -- which I will GIVE to you, for free -- that may be all you ever need. I
will also include in this free "bundle" of goodies a ton of other shortcuts and step-bystep (and very SIMPLE) processes to keep increasing the profits, month after month.
Why am I offering all of this for free? Simple. It's a bribe. An ethical bribe that allows
me to quickly show you just how powerful these secrets and step-by-step processes
are… … so you will be tempted to join me in learning even more.
You may not need anything other than this Quickstart program. However, I'm betting
that once you see what we can do to get you started making money… you'll see the
enormous value in getting even more advice, input and specific tactics to continue
increasing profits and continue making your business run easily and efficiently.
I've helped hundreds of people get started online in less than 24 hours.
We recently took 301 rookies who knew nothing about how to get a business started
onlline, and got them up and running with working websites, and building their lists
in under 24 hours. This astonished most of them, yet for me, this is the easiest thing
in the world to get going...)If having a profitable, easy-to-run business online sounds
good to you… this will be the most fun you've had making money in your life… etc.
www.MarketingRebel.com
www.john-carlton.com
Results:
A fat 99% increase in conversion (from
1.7% to 3.4%)… which Tellman says is an
extra $250,000 per month (or way over a
million extra over a year). (In the first
week, the increase was 70%... which
jumped to 99% in the second week.)
www.MarketingRebel.com
www.john-carlton.com
During the WORST week for
the economy the U.S. has
ever experienced.
www.MarketingRebel.com
www.john-carlton.com
But wait…
… check THIS out:
www.MarketingRebel.com
www.john-carlton.com
Recent Development: Finally convinced,
Tellman spent the next week absorbed in
the Simple Writing System… learning at
his own pace, on his own…
… and is now writing his own sales
messages.
www.MarketingRebel.com
www.john-carlton.com
Case History #13:
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Savvy business owner.
Good product, no sales.
No clue what to write, or how to write it.
www.MarketingRebel.com
www.john-carlton.com
Result:
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Result: Two of the steps really set his
mind on fire.
Wrote first-ever sales letter.
Brought in $287,000… the first week.
Created new business model worth
millions.
www.MarketingRebel.com
www.john-carlton.com
Rich Schefren, Strategic Profits,
author of "Marketing Manifesto"
$287,000 The First Week!
"After listening to John for less than
an hour, my mind caught fire and
everything fell into place. I
immediately produced my first
sales letter ever... and it brought
in $287,000 the first week!
You can bet I seek out his advice
every time I make a major
business decision.“
www.MarketingRebel.com
www.john-carlton.com
What were those two steps?
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Step #5: Bullets.
And Step #10: Headlines.
www.MarketingRebel.com
www.john-carlton.com
Case History #69:

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Tons of traffic.
A crushing deadline -- tens of thousands
of people expecting something special in 2
days.
Nothing written. No clue what to write.
www.MarketingRebel.com
www.john-carlton.com
What I told him to do:
Apply Step #12.
www.MarketingRebel.com
www.john-carlton.com
Result:
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A few focused hours writing what was
needed…
$10 million pulled in the first DAY.
Biggest launch in Web history.
www.MarketingRebel.com
www.john-carlton.com
Frank Kern
“The Underachiever System”
Over $10 million
in one day
"Just before the famous StomperNet
launch, everything was in doubt. We
cornered John for advice, and in just a
few minutes he provided such clarity that
the fog melted away... and I was finally
able to write the pitch that brought in
over $10 million in one day.
When John talks about changing
your life, he's not kidding around."
www.MarketingRebel.com
www.john-carlton.com
Would you like to learn
these steps?
www.MarketingRebel.com
www.john-carlton.com
Here they are:
www.MarketingRebel.com
www.john-carlton.com
Bullets
The one-two punch of emotionallysatisfying practical use…
with a little tweak of shock and
delight… plus the occasional direct
assault on common sense.
www.MarketingRebel.com
www.john-carlton.com
Your Credibility

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Establish – truthfully and forcefully but without
hype – the TWO SUBSETS behind why you’re
the Go-To Guy in this situation… using:
1) The RATIONAL reasons to explain WHY he
bought… to his dubious spouse, nosy neighbors,
and arrogant brother-in-law.
2) The EMOTIONAL APE-BRAIN reasons
that seal the deal deep inside.
www.MarketingRebel.com
www.john-carlton.com
Be The One Thing He Encounters
Today That Shocks Him Out of His
Zombie State
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Attitude…
Hooks and tall tales…
The incongruent juxtaposition of
compelling sales elements…
“Before-and-after” shockers…
Inside info, on the sly…
www.MarketingRebel.com
www.john-carlton.com
The Simple Basics Of A Great Sales
Message:
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Here’s who I am…
Here’s what I’ve got for you…
Here’s why it’s important for your life
right now…
Here’s what to do now.
www.MarketingRebel.com
www.john-carlton.com
Huge Promise
What can you say – truthfully and without
blushing – that will set up believable opportunity?
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(Hint: The meek shall NOT inherit
the largest market share…)
Fix what’s wrong…
Eliminate fears…
Fortify the sense of power and confidence
among the powerless and unconfident.
www.MarketingRebel.com
www.john-carlton.com
The Greased Slide
FINALLY…
Have that riveting-yet-casual… “face
to face”… bar-room conversation…
that gooses him OUT of his
inherently-hostile
“Somnambulant Blob” state.
www.MarketingRebel.com
www.john-carlton.com
Want Some Examples?
Thought you might…
www.MarketingRebel.com
www.john-carlton.com
How Does An Out-Of-Shape 55 Year-Old Golfer,
Crippled By Arthritis & 71 Lbs. Overweight, Still
Consistently Humiliate PGA Pros In
Head-To-Head Matches By Hitting Every Tee Shot
Farther And Straighter Down The Fairway?
Do you think golf is a easy game? Darrell Klassen does… and he's been proving it for
most of his life, using a single 2-step secret that allowed him to zoom into the
top ranks of the "underground" professional golfing world… and stay on top
even as his body deteriorated into a complete mess. What's more, he's now
ready to teach YOU everything he knows.
It's a fascinating story worth finding out about… if you love golf.
www.MarketingRebel.com
www.john-carlton.com
Who Else Wants To Learn The Secrets Of Earning
An Extra $96,485 As A Chiropractor This Year…
While Working Just 24-Hours A Week (Or Less),
With Minimum Stress And Zero Debt!
www.MarketingRebel.com
www.john-carlton.com
An amazingly FUN opportunity to catch up to -- and even pass
-- everyone who’s having better sex than you are right
now… and it’s a FREE LOOK, too…
“The Most Exciting Sex Of Your Life…
The Most Satisfying Intimacy Of
Couples Who Know…”
Life is too short to miss discovering why some couples always seem
so much more “in love” (and happier) than everyone else.
Respected doctors and sex therapists now agree: Deep, lasting
closeness is nurtured in the bedroom… passionately ignited by
simple sexual secrets (hidden from most folks) that can transform
your love life almost overnight into something magical…
www.MarketingRebel.com
www.john-carlton.com
Dear Friend,
My name is Susan Smith.
With your permission -- and with strict precautions for your privacy -- I’m going
to send you a fascinating package of uncensored “advanced sex class” DVDs…
…that have already helped tens of thousands of other “regular people” (of all
ages) to finally enjoy the best sex of their lives.
News of these breakthrough “learn it fast” DVDs has spread like wildfire among
“in the know” couples all over the world (including singles eagerly expecting to
couple-up soon).
Why? Because this special package reveals the proven techniques and specific
sexual secrets that not only re-charge the intimacy in a relationship… but also
unleash passion and sexual pleasure beyond anything you’ve ever experienced
before.
And guess what? For the next 21 days…
You Can Watch (And Learn) Everything…
For FREE!
Here, finally, is your opportunity to discover the breathtaking sexual joy and
heart-pounding closeness available only to those couples who use the secret skills,
know-how and special “tricks” that allow both men and women to…
…Guarantee a mind-blowing climax for your partner every time you make love…
…Re-kindle “teenage level” passion and healthy curiosity in your relationship (no
matter how long you’ve been together)… and…
www.MarketingRebel.com
www.john-carlton.com
Attention beginning and struggling guitarists!
“The Music Industry’s ‘Secret Weapon’
Guitar Wizard Finally Reveals His
Embarrassingly-Easy Short-Cuts That
Can Take Anyone From Raw Rookie
To Stage-Ready ‘Get All The Girls’
Guitarist As Fast As Humanly
Possible!”
When this famous teacher talks, people who wanna rock pay attention
-- and he’s staking his industry-wide reputation on the fact that he
can take someone with NO previous skills, NO musical experience,
and NO clue how to even tune a guitar… and have you ready to play
and jam on a complete set list of over 100 songs… in just a few
focused hours! Don’t believe it? Fine… check it out for yourself for
FREE, if you choose…
www.MarketingRebel.com
www.john-carlton.com
Mysterious Arizona “Human
Computer” Humiliates Wall
Street “Experts” For 21st
Consecutive Year!
www.MarketingRebel.com
www.john-carlton.com
World Famous Street Fighter Will
Give You A
FREE GUN…
Just To Prove He Can Take It Away
From You Bare-Handed As Easy As
Candy From A Baby!
www.MarketingRebel.com
www.john-carlton.com
In Just 22 Minutes and 17 Seconds,
You Can Learn For FREE What 400
Privileged ‘Elite’ Golfers Will Pay
Thousands Of Dollars To See This
Year… And NO Other Golfers Will
Ever Hear About It!
www.MarketingRebel.com
www.john-carlton.com
How You Can Profit From The
Coming Stock Market Crash and
Financial Bloodbath Caused By
Cash-Rich Drug Dealers and
Other Criminal Scum!
www.MarketingRebel.com
www.john-carlton.com
“How To Create A Damn Good
Money-Making Ad For Your Business
…In Just 9 Minutes.”
www.MarketingRebel.com
www.john-carlton.com
How To Turn Your Ability
To String Two Sentences Together
Into A Freelance Copywriting Career That
-- if you’ll just follow the simple “map”
I’ve laid out for you -- Can Easily
Earn You
Over $100,000 Your First Year!
www.MarketingRebel.com
www.john-carlton.com
Give Me Just ONE HOUR Of Your
Time… And I Guarantee You Will
NEVER Shoot Over 90 Again!
And If I’m Wrong… I’ll Promptly
Send You This Crisp New $50 Bill…
No Questions Asked!
www.MarketingRebel.com
www.john-carlton.com
“How A Skinny Little Golf Genius From
California Accidentally Started
Hitting 425-Yard Tee Shots!”
www.MarketingRebel.com
www.john-carlton.com
Amazing Secret Discovered By
One-Legged Golfer Adds 50
Yards To Your Drives, Eliminates
Hooks and Slices… And Can
Slash Up To 10 Strokes From
Your Game
Almost Overnight!
www.MarketingRebel.com
www.john-carlton.com
What Women Secretly Wish
You Knew About Sex…
But will never, ever tell you to
your face!
www.MarketingRebel.com
www.john-carlton.com
“Hey, Guys! Watch This…
Ernesto
Is Gonna Tee Off!”
www.MarketingRebel.com
www.john-carlton.com
Bullets
www.MarketingRebel.com
www.john-carlton.com
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The amazing “Lazy Businessman’s 3-Step Shortcut” to creating your first
world-class ad. (How to quickly turn your hidden salesmanship skills into white-hot
sales copy... even if you flunked English!)
How to use the ancient “Function of Seduction” secrets in your advertising
to make people desperate to open their wallets and give you money! (It’s
the amazing “lost” secret of all great salesmen and all intensely-successful wealthbuilding marketing.)
How to find the head-turning hook that reels customers into your ad like crazy!
(I’ll show you how to be the one thing your prospect reads today that gets his blood
pumping and makes him crave what you’re selling. His adrenaline levels won’t go
down until he’s sent you money.)
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How to nail the passionate “sweet spot” of your customer with master-class sales
copy! (You’ll gain instant trust because he feels you’re “just like family”.)
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The one envelope that no one in the history of civilization has ever NOT
opened!
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How to write a killer headline that stops your intended audience cold! (Find the
right “trigger” words that will pinch your reader on the ass and force her to drop
everything to read your ad.)
www.MarketingRebel.com
www.john-carlton.com
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Why your fortune depends on some basic “street savvy”... and how
to get it quickly even if you’ve led the most boring life in town. (A
unique secret to turning your overlooked personality and the
way people actually talk to each other into huge piles of cash!)
Very simple tactic to double your profits overnight! (An
astonishingly easy technique well-used by smart businessmen... but
ignored by 99% of other marketers!)
How to close “high ticket” deals for obscenely-large
amounts of money -- even in an ad where your prospect can’t see
or hold your product!
11 proven examples of successful direct response concepts
you can use immediately (no matter what business you’re in)...
plus a Proven Template for your own mega-pulling sales letter! (An
astonishing “how to do it yourself” shortcut map.)
www.MarketingRebel.com
www.john-carlton.com
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How to create your own perfect product over a short weekend... so
you can start earning your fortune even if you don’t have a real business or
anything to sell yet!
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The cash-multiplying secret of “Operation Moneysuck”! (You can
skip going to college to get a master’s degree in business -- here’s all you
need to know, in a nice tidy 3-pages. The secret of constant income and
success that won’t quit.)
A quickie “Idiot’s Guide” to consumer psychology! (Instantly
understand exactly what makes your customer tick... and learn how to
tickle his “consumer hot buttons” to the point of frenzy.)
How to sell yourself! (Yes, these over-the-top salesmanship secrets will
change every aspect of your life, no matter what you need -- be it love,
money, respect or a fresh start.)
And... The mysterious force behind every dollar bill in the universe
that can hook you into an almost magical stream of cash-flow!
(Even conservative, prominent and well-known business owners use this
spooky tactic. It’s the biggest “x-factor” in rapid success, completely hidden
from most people.)
www.MarketingRebel.com
www.john-carlton.com
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How to hit ALL of her “long overdue” hot buttons… at the exact
right moment. (And finally explore NEW spots of intense titillation she
never suspected she had!)
How to destroy your guy with the best sex he’s ever received. (He’ll
be your slave for life, grateful and super-eager to return the favor!)
The simple decision smart women make that instantly eliminates any
worry over “making it happen” in bed (especially for him). The result:
Better sex, more fun sex… and “deep sigh” orgasms for both partners.
And guys -- once you understand how every woman has slightly different
“orgasm triggers” (which you can finally easily discover)…
The “Customized Magic” technique that allows any man to become THE
expert on sex with any specific woman. You’ll know her deepest desires and
most sensitive shiver-inducing areas better than she knows them herself!
Are your sexual needs “normal”? The answer may shock the heck out
of you…
www.MarketingRebel.com
www.john-carlton.com
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Learn the shortcut secrets of instantly playing 99% of all rock, hard rock
and new wave tunes out there. (Most songs are stunningly simple, once you
know the pro-level tricks.)
How to force your hands to start ripping out killer riffs -- without any of
the boring practice other teachers insist on! (Proven secrets that astonish
even veteran players.)
Skip years of frustration by learning the ONE power chord used by most
hard rock and metal guitarists! (In 2 minutes, using 2 fingers, you’ll
know how to play over 200 rock songs!)
Move like lightning through the 3 stages of guitar mastery: From “no clue at
all” to “this is easy” in just a few short hours… and then on through
“impress all your friends to the point you scare them”, straight to “ready for
the stage”. (You’ll be jamming with other musicians before other rookies
have even learned their first song!)
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Instantly learn the “insider” techniques behind Nirvana, Led Zepplin, Bink
182, The Darkness, and Ozzy Osbourne tunes (just to name a few) -super-popular stuff that will give you smoking “audience appeal” right off
the bat!
www.MarketingRebel.com
www.john-carlton.com
Turbulence
www.MarketingRebel.com
www.john-carlton.com
“The 7 Reasons Attractive Women
Choose Other Men Over You”
… and what to do about it, today…
www.MarketingRebel.com
www.john-carlton.com
You gotta HURRY, though. Like I said, I have a package here for you. (They’re
DVDs, but you can get videos instead just as easy.)
If we hear from you in the next 11 days, your package will be rushed to you (by
Federal Express Ground, if you’re in the States). And, once you have your package,
you will have a full year to decide if you want to keep it, or send it back for a full
refund. No hassles. Your word is all we need. The staff has orders to treat you with
total respect and to honor your word at all times.
This is a special privilege I’m offering ONLY to guys like you on our “Hot
List”… and ONLY in the order you are on that list. By getting this letter, you
have earned a spot up the list, so there’s a package here for you.
If you don’t want it, do nothing… and we’ll take your name off the package, and send
it to the guy below you on the list.
You probably won’t get another chance at seeing what Gregg has, though. He is,
after all, still the best-kept secret weapon in golf. If his pro clients start to protest
too much, he will quickly pull the plug on this offer.
So call right now, while you’re thinking about it. I don’t care if you’re in the middle of
your golfing season, or just dreaming about your first round when vacation finally
comes. Doesn’t matter. Just watch what Gregg reveals… and then go play the best
golf of your life.
It really is that simple.
www.MarketingRebel.com
www.john-carlton.com
Don’t believe me? Fine. Here’s my guarantee:
Check it out for yourself. If you don’t agree this
is THE most vicious and simple-to-master
fighting system you’ve ever experienced… then
I’ll give you $10 from my own pocket!
But you must act FAST… because once the military
learns it allowed this stuff to leak into civilian
hands, you will never hear about it again…
Plus, I’ve arranged it so you can see
everything for FREE if you choose…
www.MarketingRebel.com
www.john-carlton.com
(Dateline: Hollywood, CA) If you’ve ever
dreamed of becoming the kind of bass
player who scares other musicians with
your skills and ability to drive the beat…
this will be the most exciting message
you ever read.
www.MarketingRebel.com
www.john-carlton.com
The Greased Slide
www.MarketingRebel.com
www.john-carlton.com
It’s so easy you’ll be laughing after every explosive drive! This
brilliant new breakthrough by scientific “golf geeks” reveals a
breathtakingly simple and super-fast way for you to instantly
“trick” your swing to tap the hidden payload of raw power you’ve
been ignoring your entire life! But hey -- don’t believe me…
because you can check it out for FREE yourself…
Hi Joe,
Well, science has finally come to golf.
Took ‘em long enough. I mean, you can only waste your time on projects
like landing on Mars and curing baldness for so long, before you decide you
have to pay some attention to something really serious.
Like golf.
And I gotta tell you -- you will be astonished and overjoyed at what science
has discovered.
Because, for essentially lazy guys like you and me, it simply means we can
finally enjoy hitting the longest and straightest tee shots of our lives…
without even trying.
In fact… if you’ll just give the science tricks one short glance… I can
guarantee it will turn you into a driving MONSTER. Immediately.
And without changing anything essential in your current swing.
www.MarketingRebel.com
www.john-carlton.com
Magic vs. Reality
www.MarketingRebel.com
www.john-carlton.com
www.MarketingRebel.com
www.john-carlton.com
States of Awareness
White: Total zombie
 Yellow: Selective attention
 Red: Hyper aware
 Black: Kill everything that moves
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www.MarketingRebel.com
www.john-carlton.com
Are you ready to take this to
the next logical (and
profitable) level?
www.MarketingRebel.com
www.john-carlton.com
Your Opportunity Today:
The Shortcut Guide To Writing
Everything You Need Written:
" The Simple Writing System."
www.MarketingRebel.com
www.john-carlton.com
Here's what you get:
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The foundation of the Simple Writing System is
the 17-point checklist I have used my entire
career to write fortune-making sales messages,
over and over again.
Yes, like clockwork.
Because that checklist is a SYSTEM. Simple to
follow, easy to put into use.
Killer results.
www.MarketingRebel.com
www.john-carlton.com
Here's a taste:
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How to use simple, obvious "street level salesmanship" (the oldest
and easiest to understand psychology in the world) to quickly figure
out what you need to say to get your prospect's undivided (and
almost shocked) attention. And "hook" him so thoroughly, he
won't be able to sleep until he engages with you, on your
terms.
How to determine where you "fit into" your market… so you piss off
your competitors as you zoom by them, and know the precise path
to dominating any niche (no matter where your business is
languishing now).
How to use the simplest storytelling secrets to make sure you are
never at a loss of what to write to your market, whenever you have
something to sell to them. (This tactic ensures that you never
suffer from "writers block" again.)
www.MarketingRebel.com
www.john-carlton.com
More…
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How to get other people to do your bragging for you (which
they will do eagerly and with passion, once you know the secret).
This means you'll never have to blush when you need to make it
clear that you're the guy everyone should be buying from…
How to quickly map out your most profit-efficient "sales funnel", so
prospects can become paying customers with the least
resistance possible. (You may, in fact, currently be murdering
sales by making it difficult for people to buy from you. Most
marketers on the way down commit this blunder, you know…)
How to finally understand exactly what it IS about you and your
business that is (or should be) so darned attractive to people
looking for what you offer. (This step, alone, is the difference
between the heartbreak of dismal results, and the glory of turning
on the cash spigot.)
www.MarketingRebel.com
www.john-carlton.com
And it doesn't matter how "hip" or
successful you are right now.
I do not care if you are…
 A complete rookie with zero business
experience…
 A freshly-minted entrepreneur struggling
at your kitchen table…
 Or an established business owner who
finally got fed up with the heartbreak (and
empty bank accounts) that come from
marketing that doesn't work.
www.MarketingRebel.com
www.john-carlton.com
In this home study course…
You learn the de-mystified "voodoo"
behind the stuff that works…
 You learn specific ways to make it
work for YOU… and…
 You actually PUT THESE SECRETS
INTO ACTION!
www.MarketingRebel.com
www.john-carlton.com
"John, I've been waiting 15 years for you to
reveal this. This really is the missing link
to great sales copy. And yet… it's so
straightforward and simple. Astonishing.“
David Deutsch (“A List” copywriter with 6
current controls for Boardroom)
www.MarketingRebel.com
www.john-carlton.com
"Up until that day Carlton told me about
this, I thought 'It can't be that simple'.
But you don't argue with this guy. When
he was through, I finally got it. And the
tactic works every single time."
Frank Kern (“Mass Control”)
www.MarketingRebel.com
www.john-carlton.com