The Rise of Facebook
An Untold Story
PRESENTATION
I.
II.
III.
IV.
V.
Some Experiences
Business Perspective
Simple System vs Complex System
Facebook
Team Assembly Model
INTRODUCTION
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•
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Albert Simon
Alamogordo High School
New Mexico State U. at Alamogordo
Teach computer science, game
programming, business and social studies
courses at the high school
• Teach computer science and business
courses for NMSUA
A Business Prospective
I.
Peter Drucker, Management Gruru Claremont
Graduate School of Business, sayings:
The computer is a moron.
Peter Drucker
Teaching is the only major occupation of man for which we
have not yet developed tools that make an average
person capable of competence and performance. In
teaching we rely on the "naturals," the ones who
somehow know how to teach.
Peter Drucker
A Business Prospective cont’d
The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells itself.
Peter Drucker
Finally, he says: the purpose of a business
is to get and hold its customers.
Peter Drucker
FIBR PRESENTATIONS
1. Jennifer Dunne’s presentation on Food Web.
Businesses exhibit the same characteristics as the Food
Web.
a. “small world” properties of path length and clustering
b. assortative mixing, that is the tendency of nodes
with similar degree to be linked to each other
c. Disassortative mixing, nodes with high degree tend
to link to nodes with low degree.
2. Slumming Amy W. presentation. Zuckerberg went from
Harvard to a small one bedroom house in Palo Alto
because of finance issues.
Cont’d
Businesses do tend to be self-organizing for
the sake of survival.
DeDeo presentation on social behavior of
chimps, sometimes fighting or always
fighting.
In society, someone suggested that the
executives of IBM is a gang dressed in
suits and ties and sitting in fancy offices.
They do fight.
Simple Systems vs. Complex
Systems
Example simply system:
US Congress
Complex system: defined as a system
with very high throughput--Facebook
has 400million members as of Feb,
2010.
Cottage Industry
Bill Gates and his Steve Ballmer-Parents
Garage
Steve Job and Steve W- Parents’ garage
Michael Dell- Dorm room Univ of TexasAustin
Mark Zuckerberg- Dorm room Harvard U.
Graphic Representation of
Facebook’s Progress
Progress of Facebook
1800
1600
DaysLater
1400
1200
Series1
1000
Series2
800
Series3
600
400
200
0
1
2
3
# Users
4
5
Facebook History
Mark Zuckerberg wrote Facemash, the
predecessor to Facebook, on October 28,
2003, while attending Harvard as a
sophomore.
February 4, 2004, Zuckerberg launched
"Thefacebook", originally located at
thefacebook.com. The site was built using
open source MySQL database.
contd
• Membership was initially restricted to students of
Harvard College, and within the first month,
more than half the undergraduate population at
Harvard was registered on the service.
• In March 2004, Facebook expanded to
Stanford,Columbia, and Yale.
• This expansion continued when it opened to all
Ivy League and Boston area schools, and
gradually most universities in Canada and the
United States.[
Total
Active Users
Date
Users
(million)
Days
Later
August 26,
2008
April 8,
2009
Sep 15,09
Feb 5,10
100
1665
T
200
225
300
400
500
160
143
152
O
T
A
L
A
C
T
I
V
E
U
S
E
R
S
6 degrees of separation
Look at the Team Assembly model in
NetLogo Library.
I am in the process of rewriting the code to
suit the characteristics of Zuckerberg and
gang, to include the pursuit of the
predatory investors who wanted either a
piece of action or the whole enchilada.
Zuckerberg Gang
• Dustin Moskivitz 25, Harvard roommate, master builder
of Facebook systems
• Adam D’Angelo, 25, Exeter prep school friend Chief
Technical officer
• Eduardo Saverin,28 classmate, business manager, he
and Zuckerberg first investors, putting up $1000 each
• Sean Parker,30 Silicon Valley startup veteran at 24, he
steered Zuckerburg through the shoals of venture
capital, became the first President.
• Chris Hughes, 25, roommate, a literature and history
major, became the first spokesman.
Cont’d
• Finally, Matt Cohler, 33, Recruited early on
from Linkedln, first consigliere on products
and major decisions.
THE END