Assessing Information Technology Educational Pathways that Promote Deployment and Use of Rural Broadband Environmental Scan DRAFT Laura I. Spears lib03@fsu.edu Research Coordinator Charles R. McClure, PhD cmcclure@lis.fsu.edu Francis Eppes Professor and Director Marcia A. Mardis, marcia.mardis@cci.fsu.edu Associate Professor, CCI SLIS Introduction An environmental scan can be defined as an iterative process to monitor an organization’s internal and external environments in order to evaluate its current condition and meet future objectives (Pashiardis, 1996). The purpose of this environmental scan is to better describe and understand the context in which Tallahassee Community College (TCC) and Chipola College (Chipola) provide broadband information technology (IT) technician educational pathways, and the situational factors that affect the success of these pathways, graduates, and employers of these graduates. Data presented in this description are derived from the community college collaborators based on templates that represent key issues in current community colleges. Key issues were identified through an examination of the literature and national and regional standard education data repositories including American Association of Community Colleges (AACC), National Center for Education Statistics (NCES),and the Florida College System (FCS). Demographic data was obtained from the 2010 U.S. Census FactFinder database and the Bureau of Labor Statistics (BLS). This document will present 1) District (regional service markets) data for each school that includes both demographic and economic indicators; 2) the schools’ community environment; 3) each school’s mission, goals and objectives as provided by strategic plans, marketing activities and each collaborator’s perspective; 4) a student population description; 5) the technological environment of each school; and, 6) the IT programs in place at each. This environmental scan is intended to blend contextual factors with those identified in the literature that concern Information Use Management & Policy Institute 010 Louis Shores Building, 142 Collegiate Loop, P.O. Box 3062100, Tallahassee, FL 32306-2100 Telephone 850.645.5683 Fax 850.644.4522 community colleges at both the national and state levels and the factors that may distinctly emerge for schools in rural communities or those serving rural communities. This examination provides understanding of the factors that may impact the ability of colleges to provide IT education in communities in which broadband deployment, and, household adoption of high-speed Internet service, may be a recent phenomenon. This study seeks to discover the particular issues that emerge as community colleges are increasingly challenged to provide access to workforce STEM related skills that support community economic development and reinforce the need for a globally competitive labor pool. District/Region Description The Florida College System (FCS) to which each of the colleges belongs, is divided into districts based on county boundaries. These make up each school’s service market. Chipola College is a public, open-admissions institution in Marianna, Florida, serving the five Florida panhandle counties of Calhoun, Holmes, Jackson, Liberty, and Washington. Between 90-95% of Chipola’s students come from the district (Institutional Narrative, 2006) Located in the Florida Panhandle, 70 miles west of Tallahassee, 60 miles from the Gulf of Mexico, and 30 miles from the Alabama state line, Chipola Junior College was established in 1947, and is the third oldest of Florida’s 28 state-supported community colleges. The institution’s name was changed from Chipola Junior College in 2003, after the Florida Legislature granted permission for Chipola to offer selected baccalaureate degrees to address documented workforce needs in the region. Chipola opened its doors in 1946 as a private institution with six full-time teachers and 65 students. The college serves between 2,800 and 3,300 students annually in its regular degree and certificate programs and about 1,000 through Public Service and non-credit training. The biggest impact on the College is the continued recession in the rural area with slow recovery for businesses. The Panhandle of Florida is extremely rural and Marianna is its biggest city. TCC is located in Tallahassee, a community of 181,376. Of the eight counties that make up this study, one is a nonmetropolitan (nonmetro) community of less than 2500 persons, four are nonmetro communities of 2500- 19,000 persons, and three are considered metropolitan communities with populations of 250,000 or more (USDA-ERS, 2013). While the district draws primarily from three counties, Gadsden, Leon, and Wakulla, TCC also enrolls students from throughout Florida, from most states and many countries. (Catalog, 2011-2012). Nearly 75% of TCC's Associate in Arts (AA) graduates transfer into the State University System within a year. (TCC Catalog, 2011-2012) The USDA-ERS urban-rural designations are based on a metropolitan area’s population size and a nonmetropolitan degree of urbanization and adjacency to a metropolitan area. These community descriptions are important distinctions as the intent of this study’s research questions is to identify factors of rural broadband deployment that may influence the needs of rural employers being met by the community colleges that serve these communities. Table I shows the specific demographic data for each of the counties that contributes to these urban-rural designations. Information Institute 2 Table 1. Key County Characteristics Florida Average Gadsden Leon Wakulla Calhoun Holmes Jackson Liberty Washington Population (2010) Education (High School diploma or higher) Median Household Income Unemployment Percentage of Population Receiving Public Assistance 9.8% Persons Below Poverty Level 11.3 Weekly Earned Wages Compared to State Average 765 18,802,690 85.5% $47,827 47,746 275,487 30,818 14,625 19,927* 49,746* 8365* 24,896 76.3% 91.2% 86.5% 71.9% 72.0% 79.1% 73.2% 79.8% $33,453 $45,827 $54,941 $31,142 $33,510 $39,869 $40,893 $37,036 10.7 7.9 7.5 9.2 8.5 7.8 8.0 11.1 561 714 577 504 490 549 603 552 20.4% 9.4% 6.6% 19.5% 16.9% 12.0% 15.8% 11.6% 29.4% 22.3% 10.6% 25.2% 22.0% 15.1% 21.4% 20.3% 14.7% Source: American Fact Finder at http://factfinder2.census.gov/ and United States Bureau of Labor Statistics http://bls.gov/ Carnegie Classifications Originally designed to identify and describe key college diversity characteristics into meaningful categories to be used for comparison between both homogenous and heterogeneous institutions, the Carnegie classifications resulted in institutional differentiation that illustrates the unique nature of the institutional purpose within a community but as part of the larger college macro-environment, demonstrating a practical approach to understanding the similarities and differences of each college’s mission and service (McCormick & Zhao, 2005). These classifications specifically direct attention to certain relevant characteristics while excluding examination of others. In the case of TCC and Chipola, functions of the schools in terms of the populations served are particularly relevant to this study of broadband deployment in rural communities. Chipola and TCC belong to the Southeast Carnegie geographic region that encompasses the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. Each is a public, degree granting, Title IV postsecondary institution. Chipola is classified as a small four-year, ‘Primarily Associates’ degrees institution with a urban designation of ‘Town’ that serves between 10004999 students. TCC is described as a large, two-year, rural-serving large institution with an urban designation of ‘City’ (Carnegie, 2010). The Carnegie classifications describe schools based on the population characteristics of each county further described in Table 2. Information Institute 3 Table 2. Primary Demographics for Service Districts Male Florida Average Gadsden Leon Wakulla Calhoun Holmes Jackson Liberty Washington TCC3 Chipola3 48.9 48.8 47.6 55.2 54.4 53.2 54.8 60.9 54.5 45.0 38.5 Female 51.1 51.2 52.4 44.8 45.6 46.8 45.2 39.1 45.5 55.0 61.5 White 75.0 35.9 63.0 82.0 80.8 90.5 69.1 77.3 80.4 57.4 78.9 Black/ African American Hispanic/ Latino2 American Indian /Alaskan Native Asian Other 16.0 56.0 30.3 14.5 13.8 5.8 26.6 17.9 15.0 35.2 16.1 22.5 9.5 5.6 3.3 5.2 2.2 4.3 6.2 2.9 7.5 1.9 0.4 0.3 0.3 0.6 1.1 0.8 0.7 1.1 1.3 0.3 0.8 2.4 0.5 2.9 0.6 0.5 0.4 0.5 0.2 0.5 1.4 0.9 3.7 5.9 1.3 0.6 2.5 2.1 2.0 1.7 2.1 5.6 1.4 1 Source: American Fact Finder at http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml % Hispanic/Latino included in % White. 3 Source: American Association of Community Colleges at http://www.aacc.nche.edu/pages/ccfinder.aspx 2 Industry and Occupation Chipola: Calhoun, Holmes, Jackson, Liberty and Washington County combined to show a 1.4% decrease in unemployment over the last year. Over the previous twelve months of 2012, all five counties showed a decrease in the unemployment rate ranging from 1.9% in Calhoun and Washington Counties to 1.5% in Holmes County. The level of employment increased by 503 from February through March 2013 with each county showing an increase in the number of employed individuals. (Chipola Regional Workforce Development Board, Inc, March 2013) The biggest challenge has been the loss of job opportunities with businesses closing their doors. Along with that, Chipola College is among the smallest of the Florida colleges as measured by student enrollment and ranks 26 out of 28. This impacts Chipola’s ability in applying for grants or general funding for expansion. The main economic base of the district is agriculture and forestry (Institutional Narrative, 2006) The region’s target industries include aviation, aerospace, defense and national security; health science and human performance enhancement; renewable energy and environment; transportation and logistics services, and two support industries of IT and research and engineering.1 All five counties are members of the Northwest Florida Rural Area of Critical Economic Concern (RACEC), and are represented by Opportunity Florida, a regional alliance committed to economic development. The Northwest RACEC qualifies for tax incentives to stimulate new business and expand existing industries.2 Future growth is expected to be fueled by the creation of Northwest Florida Manufacturers Council, an alliance of 27 businesses formed to provide a unified and substantial 1 2 http://www.eflorida.com/FloridasRegionsSubpage.aspx?id=242 Source: Florida’s Great Northwest at http://www.floridasgreatnorthwest.com/regional-overview/demographics.aspx Information Institute 4 voice to represent the northwest Florida region. The council partnerships will be tasked to carry out strategic priorities, of which, improved workplace skills of entry-level employees is one.3 TCC: The main economic base of the district, include government, trade, transportation & utilities in Gadsden county; agriculture, natural resources & mining with the largest percentage growth sector in information (10%). For Leon County, government, professional & business services and education lead the economy; the largest percentage growth sector in Leon County is financial services and activities (4%). In Wakulla County, government, trade, transportation, & utilities, and professional & business services dominate the economy. The largest percentage growth sectors include financial activities (8%), manufacturing, information, (7%).4 TCC’s economic region target industries include aviation, aerospace, defense and national security; Health science and human performance enhancement; renewable energy and environment; transportation and logistics services, and the two support industries of IT and research and engineering. Leon County aims to emerge from the recession by leveraging the area's strength in higher education to recruit businesses and launch startups, (Interview with Beth Kirkland, executive director of the Economic Development Council for Tallahassee/Leon County, 2013). Agriculture is the biggest economic driver for the rural north Florida counties, which have struggled with high unemployment while the following points describe the statewide economic environment: Leisure and hospitality bottomed out in December 2009 but this sector has welcomed 110,000 more jobs — a 12 percent jump — as tourism boosters tout record numbers of visitors to beaches and theme parks. Health services, which exhibits a strong demand for nurses and home health care aides, and leisure, hospitality and education are the only sectors that have more jobs statewide now than before the economic downturn. Construction was cut in half by the recession, while manufacturing lost a one quarter of its workforce. The two contribute a combined 382,300 jobs lost since 2007. The technology-heavy information sector (which includes publishing) has continued to struggle since the recession. Professional and business services, the core of Tampa Bay's economy, has only recovered about halfway from its recessionary low. Trade, transportation and utilities remains the largest employment sector with nearly 1.6 million workers, but it encompasses a wide variety of jobs, including most lowerpaying retail workers. Florida, and the Northwest counties in particular, displays a variety of industries that make up the statewide economy. Table 3 identifies the role of the IT professional within the diverse Northwest Florida economy and compares IT professionals with professionals who work in the Utilities industries, an industry that is frequently used as a benchmark (Field, 1990). 3 4 Northwest Florida Manufactureres Council at http://www.nwfmc.org/about-us.html http://www.floridasgreatnorthwest.com/regional-overview/county-information/wakulla Information Institute 5 Table 3. Primary IT jobs & salaries in TCC and Chipola districts in Northwest Florida IT Jobs 2012 IT Job Growth 2011-12 Avg. Earnings Per Worker Utilities Jobs 2012 Utilities Jobs Growth 2011-12 2% Avg. Earnings Per Worker NW Florida 10,556 0% $49,216 105,740 $33,807 Average Gadsden 212 10% $42,340 2,930 4% $35,811 Leon 3,462 0% $50,310 22,018 0% $33,468 Wakulla 47 7% $32,228 1,255 6% $28,630 Calhoun 23 5% $49,946 866 4% $29,188 Holmes 38 6% $34,849 1,096 3% $24,436 Jackson 174 0% $45,090 3,515 2% $33,619 Liberty 11 -8% $34,309 281 6% $27,707 Washington 52 0% $29,596 1,356 3% $33,393 Source: Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor and Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA). Gathered from http://floridasgreatnorthwest.com/regionaloverview/county-information Community colleges increasingly are expected to support the workforce development and innovation economy in rural communities. Other pressures on the colleges include: ‘Green college initiatives’ and sustainable practices standards guiding college and community choices, Decreasing state support of higher education, Restraint on tuition increases Increased cost for financial aid, thereby constraining student options for education financial support Dual enrollment and remediation revisions that impact college operations A state funding model that that moves from a traditional ‘per capita’ investment strategy to an outcome based system; and, Traditional student (ages 17-24) that continues to drop. The TCC research team perception includes the view that the economic climate may lead to college costs that only allow a limited segment of the available population with the means to obtain a traditional campus education. Other challenges to all schools in the northwest Florida region include college readiness, remedial (developmental) education, workforce development, educational technologies, student services, funding and grants, diversification of the population and college completion. The Public Environment Chipola’s key stakeholders include student, businesses, faculty, college employees, the Board of Trustees and local governments in the five counties that comprise the service district, Calhoun, Holmes, Jackson, Liberty and Washington. Organizations that are particularly interested in Chipola’s activities include Washington Holmes Technical Center (WHTC) in Chipley, Florida; the Chipola Regional Workforce Development Board (now called CareerSource Chipola); Jackson County Economic Development Council; Haas Center at University of West Florida (UWF), Florida’s Great Northwest economic development group; Chipola College Foundation; and, area chambers of commerce and other economic development agencies. Information Institute 6 TCC heavily identifies with Tallahassee in Leon County. Although Tallahassee serves as Florida's capitol, this friendly, diverse community is located far from the state’s large cities, glamorous resorts and sunny beaches. Tallahassee is “isolated from the rest of the state” and “doesn’t look like the rest of Florida” (T.D. Allman, Finding Florida, 2013). Tallahassee is a center for trade and agriculture in the Florida Panhandle. Its major private employers include a General Dynamics Land Systems manufacturing facility (military an combat applications), the Municipal Code Cooperation, which specializes in the publication of municipal and county legal references, and a number of national law firms, lobbying organizations, trade associations and professional associations, including the Florida Bar and the Florida Chamber of Commerce. It is recognized as a regional center for scientific research, and is home to the National High Magnetic Field Laboratory. TCC in Tallahassee serves as a vital catalyst to foster workforce development, nurture civic engagement, and prepare students to transfer to baccalaureate institutions. In this capacity, TCC works closely with educational and workforce partners on strategic initiatives to meet regional needs. Both Chipola and TCC report similar competitive environments that include: Competition for Students (8): e.g., for-profit schools with online programs; private, public and online institutions; Florida Online University; Declining Enrollment (8): e.g., decline in high school graduates, decline in out-ofdistrict students, declining number of traditional college-age students, changes in financial aid impacts enrollment; Relationships with Universities (6): e.g., Change relationship with FSU, 4 year institutions not wanting transfer students, FSU’s limited access programs; Budget/Funding (6): e.g., decline in state funding, lack of PECO funds; and Entering Students Unprepared for College (5): High schools don’t teach higher level courses, lower academic achievement in K-12, student readiness is not improving. Other for profit education institutions, other regional, state supported education institutions such as Gulf Coast State College and schools in neighboring states of Alabama and Georgia also compete for students in the TCC and Chipola districts. School Characteristics Table 4 describes the demographic character of the schools’ students, faculty and administrators for gender and race. Table 4. Primary school demographics % Male Chipola Students Faculty Staff TCC Students Faculty Staff % Female % White % Black/Afr. American % Hispanic/Latino % Other Race 37 47 48 63 53 52 77 87 82 17 9 15 3 3 1 3 2 2 47 46 58 53 44 42 49 73 53 33 20 40 9 4 4 8 3 3 Source: National Center for Education Statistics, Integrated Postsecondary Education Data System at http://nces.ed.gov/datatools/index.asp?DataToolSectionID=2 Information Institute 7 Economic Environment The economic environment for each institution is presented as a two-year view of both revenue and expense sources as a percentage of total revenues and based on the revenue and expense per full-time student equivalent enrollment (FTE)(Appendix XX). The FTE is calculated based on fall student headcounts reported by each institution to the IPEDS Enrollment reporting database.5 TCC reported that the expectation of return on investment (ROI) for degrees has intensified, with fundraising, grants and new revenue streams driving a new business model for colleges. The TCC Strategic Enrollment Plan guides administration attempts to identify and recruit students for multiple education settings. Other factors noted as factors contributing to the current TCC economic environment include: Distance learning and decreasing tech costs provide scalable opportunities; Targeted industry growth and economic development within region expand local employment; The global marketplace for goods and talents provides opportunities for graduates; Dual enrollment and remediation requirements impact college operations Legislative and executive branch tampering continues; and Even as public funding decreases, number and cost of federal and state regulations increases State funding model moves from traditional per capita investing to outcomebased system, causing further strain during transition. While enrollment of "traditional student" (17-24) continues to drop due to decline in national and especially regional pipeline, the expectation of immediate gratification and the diversity of expectations grow and strain customer service. Chipola’s financial resources are “extremely complex” (Emails and conversations with Steve Young, Dr. Froh and JV Mathis during the month of September 2013). Because of the reliance on state funding as well as Postsecondary Education Planning Commission (PEPC), Public Education Capital Outlay (PECO) and Full-Time Equivalent (FTE) funding, the environment for annually allocating resources is uncertain. Other factors impacting Chipola include the aging workforce and the impending retirement of key employees within the next three to five years, including nine leadership or administrative positions by December 2015, including the school’s president, Dr. Gene Prough. Workforce Relationships TCC uses the Targeted Occupation List (TOL) for the State of Florida, the Regional Occupation List (ROL) for Region 5 (local counties), the Occupational Outlook Handbook and information from the members of our Advisory Board members. Advisory Board members are a critical source of information concerning employer needs and new industry trends/skills. The 5 Integrated Postsecondary Education Data System (IPEDS) at http://nces.ed.gov/ipeds/glossary/index.asp?id=854 Information Institute 8 TCC Career Center has an Internship and a Job Placement Program. The Program Directors have close contacts with local employers and attend numerous business events to gather information about current needs. Chipola works closely with the five counties and the businesses that are there. Chipola also relies on an IT advisory group comprised of education, government, employment, health, technology and transportation representatives for planning decisions. Key to implementation of any program is its ability to get jobs, so the Career Resource Center (aka OneStop) opened an office on the Chipola College campus in February, 2013, as the result of a partnership between Chipola College and the Chipola Regional Workforce Development Board. OneStop plays an important role in determining employer demand in order for the school to facilitate supply and provide needed outplacement. Chipola invites the advisory groups to campus two times a year for updates on the Business and IT programs, lunch, and then breakout sessions into each focused area. Chipola is in the process of adding a representative to the advisory group in the IT area from the Family Dollar Warehousing facility in Jackson County, Florida. College Role in the Community TCC’s community counts on the school to fulfill key college pathway roles that support the efforts of students’ transition to full-time employment or a four year academic education. Examples of priorities include: Proactive partnering across the "Talent Supply Chain" (pre-K-12,higher ed,workforce); o Workforce and vocational training remains high priority; and o The shifts in college culture from access to completion, with the revision of Florida College System’s developmental education requirements. Assessment and evaluation allows for more responsiveness innovation and adaptability as the at-risk student population continues as a key market for growth; Economic imperative to produce STEM (Science Technology Engineering & Math) graduates. Colleges provide value-added training like communications, creativity, arts, and "soft-skills." Articulation agreements increase relationship and exchange between FSU/FAMU/others; and Business partnerships that increase opportunities to "train in place.” Chipola’s priorities include the establishment of advisory groups, stakeholders, and the Board of Trustees that help administration determine current and future needs and course of action, in addition to state FSC, FDOE and/or federal mandates. Chipola has responded to a recent challenge from Governor Rick Scott’s office for all schools in the Florida College System to develop a three year baccalaureate degree that costs $10,000 or less, with a proposed program, the Chipola Exceptional Student Education, that includes a $3000 subsidy by the school’s private scholarship foundation (APPENDIX XX). Chipola also seeks to provide an educated workforce to help with economic development recruiting of businesses into the community. Data generated by the Haas Center about ten Information Institute 9 years ago indicated that 35% of those employed in the Florida panhandle are underemployed, based on their education and skill sets.6 Therefore the Florida Panhandle communities often face a ‘brain drain’ as young adults seek higher paying jobs and lifestyles outside the region. Institutional Identity Vision, mission, and goals Tallahassee Community College a. Vision: “To be recognized as the college of choice.” b. Mission: “The mission of the college is to provide a learning environment that prepares students for success in a global economy by offering higher education pathways, workforce opportunities and civic engagement experiences.” c. Goals broken down into 9 categories, with objectives delineated for each (Appendix XXX has a complete Strategic Plan for TCC): 1. Student Access – Provide accessible programs, services and experiences that increase the opportunity for students to define and reach their educational and career goals; 2. Student Success – Deliver quality academic programs and learning support services with the appropriate environment and resources for learning; 3. Technology – Provide appropriate technology and services to facilitate teaching and learning as well as institutional effectiveness and efficiency; 4. Demand-driven programs – Align programs to meet academic and workforce needs; 5. Enrollment – Develop and implement a strategic enrollment management process designed to increase student and institutional success; 6. Communications/Marketing – Develop and implement an institution-wide and data-driven strategic communications/marketing plan; 7. Talent - Hire, develop and retain the best talent for the present and future needs and diversity of the college; 8. Stewardship - Provide effective stewardship to enhance new and existing revenues and resources that promote growth and increase cost effectiveness; and 9. Partnerships - Cultivate relationships with community, state and national partners that strengthen our region’s cultural enrichment efforts and economic/workforce competitiveness. Chipola College a. Vision: “Chipola College promotes learning and student achievement through excellence, opportunity, diversity, and progress.” 6 Carr, P.J. and Kefalas, M. J. (2009, September 21). The rural brain drain. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/The-Rural-Brain-Drain/48425/ Information Institute 10 b. Mission: “Chipola is a comprehensive public college whose mission is to provide accessible, affordable, quality educational opportunities to the residents of Calhoun, Holmes, Jackson, Liberty and Washington counties and to all others who choose to attend. The college creates a student-oriented atmosphere of educational excellence and maintains an intellectual environment which inspires the full development of each individual’s goals, abilities and interests. Because there is no substitute for quality instruction, the college empowers faculty members to establish and achieve the highest possible standards. The college also promotes a strong working relationship with communities, businesses, state agencies, and other educational institutions.” c. Goals (listed as Success Factors with accompanying Goal): Success Factor 1: Quality Educational Programs Institutional Goal 1: Provide quality instruction in academic, workforce development, and continuing education programs, including sufficient instructional support to meet the needs of students. Success Factor 2: Effective Marketing, Recruitment, and Enrollment Institutional Goal 2: Present the college and its programs in positive ways, making every effort to attract and enroll as many students as possible by marketing the college in a variety of methods and enrolling students in efficient and customeroriented ways. Success Factor 3: Student Retention, Satisfaction, and Completion Institutional Goal 3: Provide a wide-range of academic, developmental and support services to help retain students in programs by increasing the percentage of students who remain continuously enrolled through completion of a degree or certificate. Success Factor 4: Responsible Resource Management Institutional Goal 4: Promote the responsible management of resources by maintaining sound fiscal operations, seeking additional resources, improving college facilities, and providing an environment conducive to progressive implementation of technology. Success Factor 5: Staff and Organizational Development Institutional Goal 5: Encourage staff and organizational development by supporting an efficient and productive work environment where employees demonstrate competence, integrity, and professional excellence. Success Factor 6: Community Involvement and Development Institutional Goal 6: Foster strong community involvement and workforce development by supporting local and state economic growth and encouraging intellectual, civic, cultural, recreational, and service activities. Success Factor 7: Post-Chipola Student Satisfaction and Success Institutional Goal 7: Maintain a strong reputation for promoting student Information Institute 11 satisfaction and long-term success by equipping students with the knowledge and skills necessary to pursue their goals and become more productive citizens. Chipola also lists Objectives for their Strategic Plan: Educational programs which include general and pre-professional classes leading to the Associate in Arts degree for transfer into baccalaureate degree programs; Baccalaureate degree programs which produce educated and capable professionals prepared for successful careers or advancement to graduate degree programs; Workforce Development programs leading to Associate in Science degrees and Certificates of Training to prepare students for careers; Continuing Education opportunities for professional and personal development; and A broad range of enrollment and student services and instructional and administrative support to facilitate student success. Top internal and external issues TCC Internal 1. Enrollment; 2. Technology; and 3. Processes and Procedures. External 1. Competition; 2. Funding; and 3. Relationships with Universities. Chipola Internal 1. Aging Workforce; 2. Technology; and 3. Static Enrollment; the college is the leader of local area enrollment, but recruiting outside its geographic boundaries is usually limited to athletics programs. External 1. Technology keeps moving faster; 2. Economy; and 3. State Funding. School accreditation program(s) Tallahassee Community College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award the Associate degree. Information Institute 12 Chipola College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Baccalaureate degrees, Associate in Arts degrees, Associate in Science degrees, and Certificates of Training. The college is also a member of the American Association of Community and Junior Colleges, the Southern Association of JuniorTechnical Colleges, the Florida Association of Colleges and Universities, the American Council on Education, the Council for Resource Development, and other national professional organizations for institutions of higher learning. The college achieved “candidacy” status with the National League for Nursing Accrediting Com-mission (NLNAC) in 2013 and will soon complete requirements for full NLNAC accreditation of all nursing programs. The college is also accredited by the Florida Board of Nursing, Criminal Justice Standards and Training Commission, Florida Department of Law Enforcement (FDLE), Florida Department of Children and Family Services, Bureau of Emergency Medical Services, Bureau of Fire Standards and Training, National Auto Technicians Education Foundation (NATEF), and International Conference on Automotive Collision Repair (I-CAR). Institutional Self-Assessment Figure 1. Analysis of Strengths/Weaknesses/Opportunities/Threats (SWOT) TCC Strengths TCC Weaknesses TCC Employees : e.g., dedicated faculty and staff, committed to excellence, caring and compassionate faculty and staff, faculty credentials Educational Programs : e.g., AA transfer, AS and certificates, diversity of programs, flexible scheduling, meet community needs Reputation : e.g., reputation for quality education, recognized as a great place to work, recognized as a top degree producer Cost/affordability : e.g., affordable tuition College Mission : e.g., open access, focus on teaching and not research. College Processes and Procedures : e.g., lack of written procedures, ineffective process support, complicated and inefficient, units work in silos Communication : e.g., poor throughout campus, ineffective internal communication, lack of communication regarding updates/revisions to internal processes and training Technology : e.g., ERP System, Integrow, out-ofdate/ineffective, non-supported TCC Opportunities TCC Threats Community Outreach Efforts : e.g., increase TCC’s presence in the community, provide life-long learning programs for county citizens, become a training hub for community, grow workforce programs, connect with K12. Recruitment and Access : e.g., recruit untapped/underserved populations, recruit veterans and international students, recruit students from outside service district into online programs, partner with high schools, promote strategic enrollment management. Information Institute Competition for Students: e.g., for-profit schools with online programs; private, public and online institutions; Florida Online University. Declining Enrollment : e.g., decline in high school graduates, decline in out-of-district students, declining number of traditional college-age students, changes in financial aid impacts enrollment. Relationships with Universities: e.g., Change relationship with FSU, 4 year institutions not wanting transfer students, FSU’s limited access programs. Budget/Funding: e.g., decline in state funding, lack of PECO funds. 13 Chipola Strengths Faculty Dedicated Staff Small Class Sizes Low Costs Personal Touch Chipola Weaknesses Aging Workforce Technology Rural Community Static Enrollment Chipola Opportunities Chipola Threats Near-future retirements - These changes will dictate a need to recruit faculty and administrators; this could lead to opportunities to hire outside the geographic region, creating a fresh culture of learning and perspective. Improve technology – Create system of continual replacement and updates. Add new programs– flexibility in course offerings will ensure that certificate / credentialed programs of study are offered as needed when businesses move into the region. Improve Community Outreach - Work more closely with all the county chambers and businesses New colleges along the border – The Alabama College of Osteopathic Medicine could be a source of enrollment for Chipola’s undergraduates who desire a career in medicine. Recession -Persisting for a longer period of time in rural communities. Funding – there is lack of continuity and support to the existing funding system Competition - Online programs of study and courses, including MOOCS, threaten enrollment. New colleges along the borders –Colleges in other states and regions threaten to recruit Chipola’s high school graduates and returning adult students with inexpensive (though comparison data indicates costs are similar) tuition and more flexibility in delivery. Student Recruitment & Retention TCC conducts in-person visits at the high schools and to locations around the community. TCC also utilizes online/virtual methods to recruit students such as online and virtual fairs for domestic and international students. Additionally, TCC hosts college nights and information sessions on campus as well as offers new student tours and admissions information sessions to a wide array of audiences. The success rate of various recruitment strategies is 75% or higher. Recruiting strategies are measured by total applications and yield rates. Chipola has partners in each of the 14 high schools in the college district. These partners visit the schools on a regular basis to meet the students and to provide information about the college. Student Ambassadors from Chipola visit each high school in the district once a year. Chipola hosts Senior Day in which all area seniors visit the college campus for a day of tours and fun. Chipola also partners with the Chipola Regional Workforce Board, Inc. to provide a fall career fair, usually held in November. All five school districts (each county is classified as a K-12 school district) send their high school students to the fair. Chipola’s Public Relations office regularly promotes all college programs in the media and online. No data is maintained on the success rate of recruiting strategies but success is measured by enrollment figures. Information Institute 14 Table 5. Fall 2012 Enrollment Total enrollment Undergraduate First-time degree/ Certificate Seeking Graduate Chipola College Fall 2012 Enrollment: Early Estimates Part-time Full-time Total 1,296 948 2,244 1,296 948 2,244 Tallahassee Community College Fall 2012 Enrollment: Early Estimates Part-time Full-time Total 7397 6840 14,237 7397 6840 14,237 91 311 402 834 1,912 2,746 0 0 0 0 0 0 Source: National Center for Education Statistics, IPEDS Data Center, 2013. All of Florida’s colleges are ‘open door’ institutions so all students who seek admission become students. However several ‘programs’ within TCC recruit students to specific programs of study. TCC hosts “information nights” for designated programs – the IT program has been highlighted in such events. The Technology and Professional Programs (TPP) Division (which houses the IT programs) has a Career & Technical Education (CTE) specialist who visits high schools and technical institutions to promote our I/T programs and to solidify articulation agreements. A student-led IT club promotes social and informational events to help attract students. TCC’s Vice-President for IT and the Director of TPP are board members for TALtech, a local non-profit organization that promotes technology-based entrepreneurship and are members of the Education subcommittee. TCC uses this network to provide students with access to industry professionals which also extends recruitment efforts. TCC actively uses public relations materials and the Communications Department generates news releases to highlight IT program and student accomplishments. The Learning Commons provides learning and technology assistance, resources, and computer access to all currently enrolled TCC students and university partners. A multicultural staff of learning specialists, tutors, student success specialists and faculty collaborate to assist TCC's diverse student population in identifying and using resources. The Learning Commons offers a broad range of services including the following: • Learning support, including many textbooks, calculators and hands-on activities; • One-on-one and small group tutoring provided by faculty and trained staff; • Study rooms and open access computers; • Technology and multi-media support; • Handouts, science models and electronic resources; and • Workshops and seminars. TCC uses Early Alert Progress Reports to track students’ performance and prevent them from dropping out of college. As is common with most college students – TCC students face time-management, financial and academic challenges. Traditional financial aid options are available to all TCC students. TCC has a large, well-staffed complex called then “Learning Commons” (LC). The LC offers academic and study skill support to all students. Students can take advantage of group study sessions, workshops and individual tutoring. Assistance is available for general reading, writing, study and time-management skills. Discipline specific tutors are also available for most STEM areas. Information Institute 15 TCC students are facing the similar challenges as other community college students nationwide. Several recent studies found that black and Latino community college students are failing to advance because many have graduated from low-performing high schools that illprepare them for college work. These students then end up at similar two-year institutions with poor transfer records. More than half of first-time in college black students were placed into at least one developmental education class. The graduation rate for black students was lower than their white counterparts. Chipola’s public relations office has done an article and photo feature about the program and conducted a $5,000 campaign in July 2013 that included direct mail pieces to veterans along with ads in local newspapers. Chipola’s Academic Center for Excellence provides free studenttutoring for all classes. Faculty is asked to provide information about students with excessive absences or failing grades. These students are contacted by Student Services and are offered strategies to help them succeed. Approximately 140 students are enrolled in Chipola’s Student Support Services (SSS) also known as the TRiO program.7 These students receive additional services from the staff, including: Tutoring Resource Library Grant Aid Scholarships Academic Advising Financial Aid Advising Career Exploration University/College Transfer Assistance Peer and Professional Mentoring Workshops on a variety of topics Cultural trips and University visits Chipola College also has a TRiO program for middle and high school students called Talent Search. The Talent Search Program serves students in the six middle schools and 12 high schools in the region, serving a total of 600 students. Criteria for program funding include that two-thirds of the participants must be a potential first generation college student (neither parent has earned a bachelor’s degree) and whose income falls within the federal guidelines set by the U.S. Department of Education. Program services include: 7 Academic needs assessment / Support; Personal attention and counseling; Career guidance and college exploration; Tutoring, study and test-taking skills training and services; ACT and SAT preparation; ACT/CPT fee waiver; Chipola’s TRiO program can be found at http://www.chipola.edu/SSS/index.htm Information Institute 16 Assistance in completing college admissions applications; College application fee waiver; Information on student financial assistance; Assistance in completing financial aid applications; Assistance in scholarship searches and applications; Field trips to universities, state and community colleges, and technical centers; Cultural enrichment activities; Continuous, sequential services from 6th through 12 grades; and Referrals for job seekers. Chipola College Offices of Development & Planning and Information Systems/Technology publishes a month accountability statement and institutional effectiveness factsheet, Chipola Facts (see http://chipola.edu/Planning/January%202013.pdf) . A copy of the January, 2013 edition describes the 2012 graduating student survey results that included 200 respondents from the spring, 2012 graduating class. Questions include student description of their experiences at Chipola, including social, cultural and academic perspectives; student assessment of the school’s success in fulfilling its Mission and Purpose; student satisfaction with services, teaching, and activities; student satisfaction with the use of instructional technology; and, student selfassessment on issues such as stressors faced, coping mechanisms, class attendance and resource use; and, student satisfaction with academic advising & orientation, the Academic Center for Excellence, and Desire To Learn (D2L) integrated learning platform used for distance/online learning. Chipola identifies student persistence factors and actively supports efforts to improve retention that include: Being college ready – Chipola offers many supportive classes to prepare students who may not be ‘college ready’and also have the ACE building for student tutoring; Finances – Chipola strives to get as much financial aid for the student as possible; Technology – Acknowledging that having high speed internet is a huge problem in a rural area that often is cost prohibitive if available; Ability to balance school with other life demands – the economy, family class loads all take a big toll on students and their ability to juggle them all. Chipola has small class sizes and enrolls students in classes that provide workloads manageable with the demands of work and family responsibilities. Workforce Development The Workforce Development (WD) Division at TCC offers non-credit and PSAV (clockhour) programs. WD also contracts with employers to supply I/T training. WD offers non-credit workshops to help community members increase their technology skills. The VP for WD is Kimberly Moore who has a long history of working with the local Workforce Board. TCC Board of Trustees member, Karen Moore, is the Chairman of the Tallahassee EDC (Economic Development Council). TCC’s President, Jim Murdaugh, is Chair-elect. The connection between TCC and local employers is strong at both the credit and non-credit level. Information Institute 17 Table 6. describes the proportion of full-time, first-time undergraduate financial aid behavior and the average amount of aid dispersed to each. Table 6. Financial Aid for Full-time, First-time undergraduates. Chipola College 2011-12 2010-11 2009-10 91% 88% 83% Percent of full-time first-time undergraduates receiving federal state local or institutional grant aid Percent of full-time first-time undergraduates 94% 93% receiving any financial aid Average amount of federal grant aid received $4404 $4719 by full-time first-time undergraduates Average amount of institutional grant aid $4333 $3509 received by full-time first-time undergraduates Average amount of state/local grant aid $2330 $2386 received by full-time first-time undergraduates Average net price-students receiving grant or $4520 $4288 scholarship aid 2011-12 Source: National Center for Education Statistics, IPEDS Data Center, 2013. Tallahassee Community College 2011-12 2010-11 2009-10 78% 77% 72% 90% 84% 82% 79% $4888 $4553 $5243 $5049 $4058 $1124 $1138 $1017 $2582 $1515 $1722 $1666 $4116 $4837 $4125 $4210 Technological Environment - TCC TCC describes their technological environment as one in which learners have more information readily available with greater access to education for anyone, anywhere. Once a course has been designed for an online environment, it can be scaled easily. TCC’s market research skills and adaptable technologies make them responsive and TCC constantly stays ‘a step ahead’ of demand by designing, promoting and delivering the courses that students and the market want and need. Influences include innovative formats and applications such as: • • • • • • • • Massively Online Open Courses (MOOCs); Social networking systems; Open sourcing of educational resources; Mobile computing in which mobile tools (e.g., e-Books, tablets, smart phones) allow for a BYOD (Bring Your Own Device) campus; Virtualization to provide greater cloud access and resources for educational purposes; Cloud computing and outsourcing of IT or technology solutions provides affordable solutions and/or creates a revenue stream (if we are the provider of outsourced services) Visualization provided by geospatial technologies; and Technology-enabled augmented reality experiences. Innovations are regularly and easily integrated into the education model, enhancing student success and learning outcomes, but they are accompanied by challenges that include a tech-savvy student body whose technology adoption far outpaces that of faculty and competing institutions implementing new distance learning options. The online environment requires TCC leadership to rethink operations such as student advisement, alternative library services, Information Institute 18 accessibility and cross-platform issues and funding sources in face of decreasing state support of higher education and restraint on tuition strains budgets. Greater demand for more high-speed Internet bandwidth that meets the needs of students and classes diverts funding from other institutional needs. Technology Plan The school does have a technology plan that it is updated yearly. The current plan can be found at: https://www.tcc.fl.edu/Current/Helpdesk/Pages/TechnologyPlan.aspx. TCC charges the student a technology fee which covers: • • • • • Classroom computers and computers for lab areas; Audio-visual (AV) equipment; Specialized computer equipment; Science labs; Simulation center for Allied Health Programs ( Sim Center) TCC also charges a Distance Learning (DL) fee for web-based classes. This fee supports BlackBoard and associated infrastructure for delivery of DL classes. Students/faculty/staff have access to remote wireless Internet access and computer labs/classrooms with wireless Internet access. The College has a Strategic Educational Technology Committee chaired by the vicePresident of IT. The IT Department hosts annual meetings with department and division administrators to review current technology and upcoming needs. While TCC has a plan to replace all college-owned computers on a regular 5-year basis, funding has been insufficient to implement this plan. These systems are evaluated annually to ensure that they are meeting the needs of the College. TCC has just entered into an agreement to replace the College's student, financial and human resources (HR) systems with products from Workday. Implementation on the HR and the finance department will start in Fall 2014. Technology support for students The IT Help Desk will answer technical questions that students have about the services TCC provides; the Help Desk does not answer questions related to student personal computers. Aside from the infrastructure support, IT students have access to discipline tutors via the Learning Commons. Additionally, the TPP Division hires lab assistants to assist faculty during hands-on classes which allows students individual assistance during a class session. Lab assistants also provide specialized classrooms outfitted with a variety of hardware and software to be used as labs by students when classes are not in session. This gives students extra time and support to practice IT concepts and work on required projects. Aside from hiring students as tutors and lab assistants for IT programs, TCC has both an Internship and Job Placement program via the Career Center. Students have opportunities for oncampus and off-site internships. The Career Center works closely with local employers and campus personnel to create strong relationships that keep students connected with internship and employment opportunities. Information Institute 19 The technology skills students need to be successful at the school include: • • • • • • Effective keyboarding & basic word processing skills; Understanding of file and directory structures for both document handling and web design functions; Ability to navigate Blackboard for student coursework and support materials; Ability to use e-mail including the use and submission of attached files; Ability to read and understand how to use IT textbooks and other technical materials; and A commitment to practice IT concepts. Becoming proficient with IT is a different kind of skill that requires a unique approach that includes student ‘hands-on’ experience – TCC faculty believe that practicing technology use is a basic requirement and is “a different kind of studying” (TCC Environmental Scan submission, 2013, p. 13). Technological Environment - Chipola Because Chipola serves a much smaller student population, the description of the technological environment is understandably simpler, but aspirational as well. Chipola describes a technological base that supports: • • • • • • • A virtualized server environment; Storage Area Networks (SANs); ISP Load Balancing; 10/100/1000 Base-T Ethernet; Classroom interactivity that includes mobile computing, open sourcing of educational resources and use of social networking systems; Web content filtering; and Cloud email and data storage. Innovations that will enhance student learning outcomes and support Chipola’s strategic plan include: • • • • • Voice Over Internet Protocol (VoIP) Applications for increased use of mobile devices for both the Learning Management System (LMS) and student record access; Content management for educators and administrators; Expanding classroom interactivity with improve Internet access and infrastructure; and Single sign-on access to all school resources. Technology Plan The school does have a technology plan as part of its organizational unit plan. The plan is updated yearly but unlike TCC, Chipola’s technology plan not available to the public. Chipola also charges the student a technology fee which goes into a fund that is used to refresh Information Institute 20 technology on campus. The technology fee may be used to cover refresh of technology students use every day such as lab computers, wireless Internet access, learning management systems, and printers, among other expenses. Chipola provides both wired and wireless access to students and employees. Guests may also access the wireless network. Web-content filtering is enabled, but mainly filters pornography, malware/spyware, and certain violent content. Accessibility needs are often evaluated as potential problem areas are identified. Needs and/or circumstances often force the evaluation of existing service provision and changes are made to address these needs on a case by case basis. However, we do have a process for evaluating and prioritizing replacements as funds are made available. The frequency of upgrades and replacements follow a five to seven year regimen for most equipment. Current Enterprise Resource Planning and Management (ERPM) systems are always in maintenance mode. The Northwest Regional Data Center (NWRDC) in Tallahassee provides hosting services for Chipola’s ERPM. NWRDC is responsible for all systems and hardware maintenance and support. As Chipola transitions to Jenzabar EX, upgrades will be released three times per year, roughly four months apart. As for the LMS, since the product is in the cloud, updates are performed regularly without downtime. Local hardware needs will be dictated by the software releases and equipment performance/reliability. Technology support for students The Chipola Help Desk will answer technical questions that students have about the services the school provides but offers limited help for student personal computing problems. The technology skills students need to be successful at Chipola are similar to TCC’s: • • • • • Basic operating system knowledge (navigation); Effective keyboarding & basic word processing skills; Basic logic and troubleshooting skills; Ability to use e-mail including the use and submission of attached files; and Ability to read and understand how to use IT textbooks and other technical materials. Information Institute 21 Information Technology Programs and Enrollments Cost of Attendance Table 7. Current Year (2013-2014) Cost of Attendance AA/AS/Certificate Programs per Semester Hour Costs for Florida Residents Alabama and Georgia All Other Out of State Residents Workforce Development per Clock Hour Florida Alabama and Georgia All Other Out of State Residents Chipola College $102 $103 $296.35 Tallahassee Community College $98.83 N/A $375.99 $2.55 $2.56 $9.21 $2.60 N/A $10.40 Source: Respective school websites/self reported data. TCC’s website states that the cost per credit hour is below the Florida median for community colleges. The website provides a calculator that estimates the cost of attendance for a variety of profiles based on selected characteristics such as marital status, living arrangements, age and number of dependents. The assumption is that the student will enroll as a full-time student with 12 credit hours. For a 20-year old single student without dependents but living on his/her own, the 2012-2013 estimated expenses total $12,911 and total estimated grant aid was $2,502. Tuition was estimated to be $2,232; estimated room and board charges were $6000; books and supplies were $800; and other expenses were $3,879. Chipola’s estimates are almost the same but the institution provides support from its Foundation and its association with the Chipola Workforce Board, which pays a combination of fees on behalf of its participants: IT exams, such as CompTIA A+, Network +, Server, Windows, Cisco, LabSim, Transcender, Books and classroom supplies Potential total: $1,400 The average cost for first year IT students is $800, which includes books, classroom supplies, LabSim, Transcender, and CompTIA A+ (2) exams. IT Program Enrollments Each school reported enrollment for the three year period beginning with the term of Fall 2011-Spring 2012 through Fall 2013-Spring 2014. Each table reflects data that is the result of Information Institute 22 internal analysis which was used to provide the most current, granular view of enrollment data for these programs. TCC displays IT enrollments for all IT programs for the preceding two years; current information for the 2013-2014 academic year is pending. (Appendix XX). Chipola displays enrollments by term and with new enrollees indicated, providing a running total of students in each program offered. Table 8 displays the employment data of the students completing each of the IT programs for TCC, Chipola and the state of Florida. Table 8. Employment Tracking for Chipola, TCC and all Florida IT students Program Title Chipola Networking Services Technology Computer Information Technology TCC Networking Services Technology Computer Programming and Analysis Computer Information Technology Internet Services Technology Florida Totals Networking Services Technology Computer Information Technology Total Freq Number Employed Percent Employed Full Qtr Avg Earnings Identified as Job Related Continuing Education Current Placement Rate -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- -0- 7 87.5 n/a 71% (n=5) 100% (n=2) 71% -0- 1 50 n/a 100% (n=1) 25% (n=1) 100% -0- 1 100 n/a -0- 2 40 248 169 177 120 -0- 100% n/a 100% (n=0) 100% (n=1) 20% (n=1) 100% 68.2 $9,852 33% (n=56) 42.7% (n=106) 71% 67.8 $8,343 42% (n=42) 41.8% (n=74) 73% Source: FETPIP, 2013. Available at http://www.fldoe.org/fetpip/ At TCC, every AS degree program has an Advisory Board that consists of local employers. Each year, faculty meet multiple times with Advisory Board members to discuss current trends, future trends and employer needs. Employer input is one important method for assuring that curriculum is aligned with local needs. Additionally, data from the Targeted Occupation List (TOL) and Regional Occupation List (ROL) are used to ascertain needs. The Internship and Job Placement Directors in the TCC Career Center work diligently with local employers and keep faculty informed of needs and trends. TCC uses Starfish software (http://www.starfishsolutions.com/sf/about.php ) to assist with student retention and generate early alert signals to allow student support specialists Information Institute 23 aggressively intervene with success strategies. The overall process of tracking student progress is under review and revision. TCC does not have a formal process for tracking students after graduation. The College relies upon the Integrated Postsecondary Education Data System (IPEDs) to track transfer and employment outcomes. Data is reviewed annually and is used to set goals and targets for subsequent years. Chipola’s mix of IT courses are driven by empirical studies of local employers, with a focus on those occupations with the most growth such as emergency medical technicians (EMTs), paramedics, nursing, corrections, law enforcement and cosmetology. The school conducts outcomes assessment and tracking is completed by the H1B with the assistance of faculty and the Workforce board. Chipola also relies on external sources for student pathway information such as the Florida Education and Training Placement Information Program (FETPIP) and the Employ Florida Marketplace. Faculty Chipola employs 3 full-time and two part-time faculty in the IT programs within the NSF ATE study. Four of these possess masters degrees along with other technical certifications. Faculty are evaluated annually by Chipola’s Dean, Gene Prough. Faculty engage in professional development focused on student success and educational time management and also complete industry certifications that are often funded by grants. Table XX. Faculty of IT Programs in NSF ATE study Total % FT % PT % Staff Masters Degree Chipola 5 3 2 4 TCC Total Information Institute % PhD n/a 24 References References for Environmental Scan Template Development Andreasen, A. R., & Kotler, P. (2008). Strategic marketing for nonprofit organizations. Upper Saddle River, NJ: Pearson/Prentice Hall. 74-89. Brent D. Cejda, B.D. & Leist, J. (2006): Challenges Facing Community Colleges: Perceptions of Chief Academic Officers in Nine States, Community College Journal of Research and Practice, 30:3, 253-274 Karim, N.S. A. (2004). The link between environmental scanning (ES) and organizational behavior: Implications for research and the role of information professionals. Library Review, 53(7), 356-362. Maier, J. L., Rainer, R. K., & Snyder, C. A. (1997). Environmental scanning for information technology: An empirical investigation. Journal of Management Information Systems, 14(2), 177-200. Pashiardis, P. (1996) "Environmental scanning in educational organizations: uses, approaches, sources and methodologies", International Journal of Educational Management, 10(3), 5-9. Saxby, C. L., Parker, K. R., Nitse, P. S., & Dishman, P. L. (2002). Environmental scanning and organizational culture. Marketing Intelligence & Planning, 20(1), 28-34. U. S. Department of Agriculture-Economic Research Service [USDA-ERS]. (2013). Retrieved on January 7, 2014, from http://www.ers.usda.gov/data-products/rural-urban-continuumcodes.aspx#.UsxPovbm-Yj. Information Institute 25 Appendices Appendix XX. Key Economic Indicators for Chipola College and TCC. Chipola TCC Tuition & Fees % of core revenues Chipola (1646/1666) TCC (12219/11974) State/ Local Grants & Contracts Chipola TCC Government Grants & Contracts Chipola TCC Private Gifts, Grants & Contracts Chipola TCC Other Revenues Chipola TCC Core Expenses Instruction Expenses per FTE Chipola TCC Research Chipola TCC Public Service Chipola TCC Academic Support Chipola TCC Student Services Chipola TCC All Other Core Expenses Core Revenues 2012 19,368,012 129,507,040 2012 Revenue as Percentage of Total Core Revenues 2011 23,693,424 133,745,683 2011 Revenue as Percentage of Total Total FTE Enrollment 2012 1652 12,206 Per FTE Enrollment 2012 Total FTE Enrollment 2011 1673 11,884 Per FTE Enrollment 2011 13 16 9 14 1,477 1731 1332 1589 50 32 41 32 5829 3347 5761 3585 30 46 31 41 3558 4895 4363 4558 1 3 1 5 115 281 191 544 6 3 Total 2012 18 9 Total 2011 Per FTE Enrollment 2012 Per FTE Enrollment 2011 4887 3162 5516 3209 4887 3162 5516 3209 0 0 0 0 0 0 0 0 215 823 215 823 169 683 492 1909 169 683 2044 627 2044 492 1909 627 2044 2035 1996 2083 1548 2035 1996 2083 1548 Information Institute 26 Chipola TCC Institutional Support Chipola TCC 2190 1876 2795 1918 2190 1876 2795 1918 2388 893 2295 1539 2388 893 2295 Source: National Center for Education Statistics, Integrated Postsecondary Education Data System at http://nces.ed.gov/datatools/index.asp?DataToolSectionID=2 Information Institute 27 Appendix XX. IT Enrollments TCC Enrollments Program Number Program Description 2012-13 2011-12 Enrollment Graduates Grad Rate Computer Technology 2128 Web Technologies 6317 Web Technologies Certificate 2132 Multimedia Technology 2137 Help Desk/Technical Support 6323 Help Desk/Technical Support Certificate 2158 Computer Programming and Analysis 6338 Computer Programming Specialist Certificate 33 24 -019 11 40 8 2 2 -02 -01 1 6% 8% 0% 11% 0% 3% 13% 42 22 5 39 6 65 -0- 5 2 -01 -02 2 12% 9% 0% 3% 0% 3% 0% 6302 20 7 35% 17 8 47% 155 15 10% 196 20 10% 85 6 7% 108 9 8% 14 9 64% 4 1 25% 8 3 38% 3 2 67% 7 -0- 0% 4 -0- 0% 114 18 16% 119 12 10% 269 33 12% 315 32 10% Computer Programming and Analysis Certificate Computer Technology Total Network Services Technology Network Services 2126 Technology Information Technology Technician 6333 Certificate Information Technology Management 6332 Certificate 6318 Network Services Technology Certificate Network Services Technology Grand Total Enrollment Graduates Grad Rate Information Use Management & Policy Institute 010 Louis Shores Building, 142 Collegiate Loop, P.O. Box 3062100, Tallahassee, FL 32306-2100 Telephone 850.645.5683 Fax 850.644.4522 Major 1035 - Computer Science-BS Transfer to FSU 1036 - Computer Science - BA transfer to FSU 1038 - Management Info System 1047 - Information Technology Sub Total 2172 - Computer Information Technology 2173 - Networking Services Technology 2255 - Cert-Computer Systems Tech 5230 - Cert - CISCO Network Associate 5240 - Cert - Info Technology Mgmt Sub Total Information Institute 2013-2014 Summer /Fall Spring 8 -0- 5 -0- 1 -0- 3 17 New 2 Chipola Enrollments 2012-2013 Summer Grad /Fall Spring New Grad 2011-2012 Summer /Fall Spring New Grad -0- 9 11 8 2 19 9 2 5 -0- 6 6 5 3 2 3 1 5 1 -0- -0- -0- -0- -0- 1 -0- -0- -0- -0-0- 1 4 -00 -015 1 18 1 14 -05 4 26 1 13 -03 4 14 16 -0- 2 20 17 15 2 5 5 5 6 11 -0- 4 12 8 4 4 8 7 2 10 -0- -0- -0- -0- -0- -0- -0- -0- 5 6 5 8 -0- -0- -0- -0- -0- 1 1 -0- -0- -0- -0- -0- 2 29 -0-0- -06 -00 -032 1 27 -020 -06 2 20 1 19 1 13 -024 29 Information Use Management & Policy Institute 010 Louis Shores Building, 142 Collegiate Loop, P.O. Box 3062100, Tallahassee, FL 32306-2100 Telephone 850.645.5683 Fax 850.644.4522