International Markets
SWOT Analysis
Task:
 You will be assigned an emerging market or a frontier market. See the list of
countries below.
 Frontier Markets - Countries with high levels of development but are too
small to be considered emerging, or are at a lower level of development
than emerging markets. They may also include countries that have just
loosened their investment restrictions, opening up business
internationally.
 Once you have been assigned a country, you will conduct a SWOT analysis of
that particular country.
Emerging Markets:
Philippines, Morocco, Hungary, Brazil, Mexico, South Africa, Zambia, Namibia,
Poland, Columbia, Indonesia, Russia, Chile, Turkey, Malaysia, Czech Republic, Peru,
Thailand, South Korea, China, Thailand, Panama, Latvia, Egypt, India
**Please note, you cannot use the bold and underlined countries**
Frontier Market:
Nigeria, Slovenia, Lebanon, Kenya, Trinidad & Tobago, Argentina, Jordan, Croatia,
Oman, Bosnia – Herzegovina, Ghana, Ukraine, Kuwait, Bahrain, Tunisia, Qatar,
Lithuania, United Arab Emirates, Botswana, Romania, Saudi Arabia, Bulgaria,
Kazakhstan, Estonia, Vietnam



Take into consideration as many aspects as possible regarding your particular
country. The great the analysis the stronger the grade.
The SWOT analysis should be an effective visual tool, to determine whether or
not this particular country would be beneficial for Canada to explore in regards
to trade.
Finally, in a 1.5 – 2 page reflection. State whether this country presents a good
opportunity to Canada. Explain why or why not Canada should develop trade
relations with the country.
SWOT Analysis Evaluation Rubric
Level:
1
2
3
4
Mark:
/40
Name(s):
Criteria
Level 1
(50-59%)
Knowledge/Understanding
Understanding of
- demonstrates
concepts, principles limited
and theories
understanding of
the key concepts,
Key concepts/
principles and
principles/ theories
theories of SWOT
related to the
analysis
expectation
Expectation:
Thinking/Inquiry
Inquiry skills
Expectation:
Application
Application of
concepts, skills,
and procedures in
familiar (to new)
contexts
Expectation:
Communication
Use of language
conventions spelling, grammar,
punctuation,
sentence structure
and/or paragraph
structure
Expectation:
Level 2
(60-69%)
Level 3
(70-79%)
Level 4
(80-100%)
- demonstrates
some
understanding of
the key concepts,
principles and
theories of SWOT
analysis
- demonstrates
considerable
understanding of
the key concepts,
principles and
theories of SWOT
analysis
- demonstrates a
thorough and
insightful
understanding of
the key concepts,
principles and
theories of SWOT
analysis
- demonstrates
limited ability to
use specific
strategies to
gather information
and generate
ideas for the
written reflection
- demonstrates
some ability to
use specific
strategies to
gather information
and generate
ideas for the
written reflection
- demonstrates
considerable
ability to use
specific strategies
to gather
information and
generate ideas for
the written
reflection
- demonstrates a
high degree of
ability to use
specific strategies
to gather
information and
generate ideas for
the written
reflection
- demonstrates
limited ability to
use an
organizational
pattern to
structure ideas
- demonstrates
some ability to
use an
organizational
pattern to
structure ideas
- demonstrates
considerable
ability to use an
organizational
pattern to
structure ideas
- demonstrates a
high degree of
ability to use an
organizational
pattern to
structure ideas
- uses language
conventions with
limited accuracy
- uses language
conventions with
some accuracy
- uses language
conventions with
considerable
accuracy
- uses language
conventions with
a high degree of
accuracy
Note: A student whose achievement is below Level 1 (50%) has not met the expectations for this
project.