Its My Life –
Also in Corporate Wellness
Einari Kanerva
founder and CEO
einari.kanerva@traxmeet.com
Traxmeet Ltd develops motivating
applications for wellness and
sport.
Our products are based on innovative
use of activity data in sports, wellness
promotion and preventive care.
Physical inactivity is #4 leading health risk factor
Physical inactivity is #4 leading health risk factor for all global deaths,
with 31% of the world's population not physically active.
1 billion overweight people
300 million obese people
50% increase in diabetes in
US and UK
WHO 2012
Corporate
wellness
market
> €5 bn
Employee
benefits
> €30 bn
Corporate
productivity loss
by health issues
and sick leave
> €1 trillion
Average wellness programs’
ROI > 200%
It’s my life helps people to understand
and change their behavior.
Ìt’s my life is a low-threshold service for monitoring and motivating everyday physical
activity, sleep and passivity.
The service consists of coaching, easy-to-use web service with gamification and a
small wearable activity meter that you wear during daily activities. We also support
selected consumer products like Polar Loop.
Bringing activity data to personal and
corporate decision-making
Employee wellness
MOTIVATE employees to
healthier living with small
steps
End-user
“Simplest way to track and
master my wellness”
Enterprise
“Real-time wellbeing
score and better wellness
activity ROI”
Coach
“Higher value for my
customers, extended customer
base
Case,
manufacturing
company, France
3 month project
100%
increase in
activity!
Case, IT
company, Finland
6 month project
90% active
in the service
in the end
Case, finance
company, Finland
6 month project
50% increase
in activity!
Team challenges
gave the best
results
Use case example
•
Corporate wellness program for 12 months
– Target: better wellbeing by increasing every day physical activity
– Participants: 70 employees (office workers)
– Project team: company HR, coach, service provider
•
Actions
–
–
–
–
•
Wearable device and mobile app to all participants
Team challenges
Group coaching by lectures and opportunities to experiment new activities (e.g. hot yoga)
Monitoring of results on a monthly basis
Results after six months
– 70% active
– 50% increase in daily physical activity (from 4000 steps to 6000)
– next steps planned
Sales with partners
Used in four countries, +150 companies
• Ready for rapid international expansion
Integration to service partners portfolio
• Corporate fitness service providers
• Health management organizations
• Insurance companies
Business model
• revenues from user and coaching licenses and devices
Key-USP
• Corporate solution with effective coaching
Partner examples
Finnish Defense Forces
Einari Kanerva
founder and CEO
einari.kanerva@traxmeet.com