INTERNATIONAL BUSINESS
ESCUELA DE DIRECTIVOS Y POSTGRADO
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COURSE DESCRIPTION
We live in a world of intensifying global relationships, one in which international business has
become the key determinant of economic development and prosperity. This course is designed to
give students a fundamental understanding of the environment in which international business
operates and of the business practices required to compete successfully in global markets.
This course prepares students for the international marketplace and illustrates how successful
managers must function in a competitive world. Packed with current examples that reflect the
vibrancy of the international business field, this course offers a managerial approach that keeps
an emphasis on skills development, emerging markets and geographical literacy.
This course relies heavily on the practical implementation of specific international management
concepts. Realistic problems, together with comprehensive case studies form an integral part of
the course.
OBJECTIVES
Upon completion of this course, students will be able to:
 Understand the nature of international business and the environment an international
business person works in.
 Discuss the worldwide aspects of each business function.*
 Examine important international organizations and the international monetary system and
judge their importance for international business.
 Explain the uncontrollable forces that make up the foreign environments and illustrate their
effect on business practices.
 Appreciate Export/Import, Marketing, Operations, Human Resource & Strategic Planning
applied in the International Business Environment.
 Describe the trends and new directions of worldwide companies.
ADDRESSED TO
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International and domestic Import-Export and International Directors, Managers, as well as
Marketing and Operations Directors
International Business Directors and Area Managers
Administrative Personnel related to the area of International Operations
International Sales Department personnel
International Trade and Commerce personnel
Export Sales personnel
Any person that might be interested in pursuing an international career looking for a good
level of understanding on how to do business in other countries and markets.
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FULL PROGRAM METHODOLOGY
This course will be conducted entirely in English.
The lectures will include: case studies preparation, individual and group assignments, video
cases, classroom individual and group activities, oral presentations, lectures/discussions, current
media articles, Power Point slides, etc.
INTRODUCTION TO INTERNATIONAL TRADE
COURSE OUTLINE
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Introduction – key questions and overview
Finance and Collection Risk Management
Contracts and Legal Aspects
Incoterms
Customs, Tax Management and Documentation
Logistics
Marketing
Summary and conclusions.
INTERNATIONAL BUSINESS & MANAGEMENT
(NO FINANCIAL OR ACCOUNTING KNOWLEDGE REQUIRED)
COURSE OUTLINE
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An overview of the international environment
The international capital & financial environment
The international business management
International Humman Resources Management
INTERNATIONAL MARKETING
COURSE OUTLINE
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International Marketing: An Introduction
The Environment of International Markets
Assessing International Market Opportunities
Developing International Marketing Strategies
Managing our Way to a Better Future for All
Supplementary Material – Cases
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INTERNATIONAL FINANCE
COURSE OUTLINE
1. Financial markets and international banking
a. Financial Markets and Financial Institutions
b. Understanding Interest Rates
c. An Economic Analysis of Financial Structure and Regulation
d. The Financial Crises
e. Central Banking
f. Theory of Central Banking
g. Central Banks in Practice
h. Bank Regulation and Supervision
i. Issues in Bank Management
j. Banks Balance Sheet & Income Structure
k. Overview of Market Participants and Financial Innovation
l. Asset Management Firms
m. Investment Banking Firms
n. Primary and Secondary Markets
2. Financial markets
a. The Equity Markets
b. Common Stock Market
c. The Market for Stock Index Products and Other Equity Derivatives
d. Debt Markets
e. Money Markets
f. Treasury and Agency Securities Markets
g. Corporate Senior Instruments Markets
h. Municipal Securities Markets
i. The Residential Mortgage Market
j. The Market for Residential Mortgage-Backed Securities
k. The Market for Asset-Backed Securities
l. Commercial Mortgage Loans and Commercial Mortgage-Backed Securities
m. International Bond Market
n. Foreign Exchange Markets
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FOREIGN TRADE ADVANCED NEGOTIATIONS TECHNIQUES
COURSE OUTLINE
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Introduction
Cultural Traits to Consider in an International Negotiation
Interest Based Negotiations
Advanced Negotiations
Anglo Saxon and Asian (China, India, Japan) Negotiation Strategies
Summary and Conclusions
Case Studies
COURSE OUTCOME
By the end of this course students should be able to:
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Apply theories, tools, and insights found in the field of international management to common
real world scenarios.
Demonstrate or understanding of the similarities (without which no international
business could take place) and differences among the peoples of the world and how they
affect business management.
Discuss how various legal, political, economic, and cultural systems affect business attitudes
and behavior.
Discuss the managerial issues related to strategic planning, human resource management,
financial management, motivation, and leadership which arise describe how the practice of
management in other parts of the world.
Show understanding of the implications of unfolding world events for the practice of
international management in an international context.
COURSE DESCRIPTION
This course will introduce the role, terminology and importance of financial markets. It will
include topics such as “too big to fail”, subprime mortgages and its role in creating the financial
crisis. Discussions will include topics on investment banking and contemporary thoughts that are
shaping the evolution in banking and finance. The main objective is to provide an understanding
of the globalizing forces that are revolutionizing the key elements of the financial world.
Decision makers and engaged citizens must be sensitive to the international aspects of
international finance. In this course, we highlight the dimension of global finance and show the
opportunities and risks to which international businesses and societies are exposed.
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DATES
Starting day: 12th January 2016
Finishing day; 7th July 2016
Total length: 150 hours
Tuesdays and Thursdays, from 19:00 to 22:00
FEES
1.700 €
Single units are also available upon demand. Certification will be delivered for both every unit or
for the full program.
Students who complete the full program within three years after starting will be certified as
“International Business & Management”.
MODULES
1. Introduction to International Trade
January 12th - February 11th 2016.
2. International Business & Management
February 16th March 17th 2016.
3. International Marketing
March 29th - April 28th 2016.
4. International Finance
May 3rd - June 2nd 2016.
5. Foreign Trade Advanced Negotiations Techniques
June 7th – July 7th 2016.
Unit fee: 375 €
Registration
informacionife@camaramadrid.es
C/ Pedro Salinas, 11
Tel.: 91 538 38 38/38 42
Autobuses: Línea 9, 11, 53, 70, 72, 73 y 120
28043 Madrid
Fax: 91 538 38 03
Metro: Línea 4, estaciones Arturo Soria y Avda. de la Paz
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