Consultancy ICC Communications Strategy Project

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ICC Communications Project Consultant
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Expected duration of assignment:
Unspecified
10 October 2014
Human Rights
Individual contract
International consultant
English (Spanish, French and /or Arabic an advantage)
1 January 2015
3 months
3 months
Background
The International Coordinating Committee of national institutions for the promotion and protection
of human rights (ICC) is a growing organisation that requires more effective communication strategies
and systems. This is needed in order to strengthen the organisation so that it can be more effective as
an international actor in giving effect to its objective of being an international association of NHRIS
which promotes and strengthens NHRIs to be in accordance with the Paris Principles and provide
leadership in the promotion and protection of human rights.
At a number of ICC Bureau meetings it has been recognised that there is a need to improve the ICC’s
communications strategies and systems. The ICC has expanded in terms of membership in recent
years and its communications strategies have changed radically with the development of new
technologies. The role and functions of national human rights institutions (NHRIs) have continued to
receive greater acknowledgment at an international level. As the body responsible for coordinating
NHRIs at an international level the need for greater access to information about the ICC has
increased. The ICC together with the Office of the High Commissioner for Human Rights’ National
Institutions and Regional Mechanisms Section (NIRMS) in a secretariat function are responsible for
administering the accreditation process which is critical to ensuring recognition of NHRIs at an
international level. As more interest in NHRIs grows there is a need for the ICC to ensure that it has
an effective communications strategy both for its members and for the external stakeholders.
A wide range of communication issues have been identified that require addressing. These include
matters related to the ICC website; ICC internal email; communication relationship with its
members; external stakeholders - including the media; and giving effect to the fact that the ICC
recognises 4 official languages namely English, French, Spanish and Arabic.
It is foreseen that through investing in communications the ICC will become strengthened and more
effective as an international actor in giving effect to its objective of being an international association
of NHRIS which promotes and strengthens NHRIs to be in accordance with the Paris Principles and
provide leadership in the promotion and protection of human rights.
Duties and responsibilities
Objective of the assignment
1
To establish improved communications strategies and systems within the ICC thereby enhancing its
effectiveness through being more visible and ensuring greater sharing of information.
The consultant will undertake the following tasks:
Phase 1
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Conduct a Communications Needs Analysis / Audit;
Conduct a Name Change Analysis
Phase 2
 Liaise closely with the ICC Name Change Sub-committee and draft a Branding Strategy and
Implementation Plan should a new name be chosen;
 Provide a road map for the ICC name change together with the new Branding strategy;
 Develop a communication strategy and action plan integrating a broad range of media
 Provide the ICC with an evaluation of the current website and advise as to how it could be
improved;
 Draft and develop a Communications Strategy and Implementation Plan that explores the
use of various new technologies (e.g. Facebook, twitter etc. …). Advise which ones would be
most effective for the ICC.
 Draft a Media Strategy and Implementation Plan to ensure greater media coverage;
Final products
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A Communications Needs Analysis Report
A Communication Strategy and Action Plan including a Name Change Report and Branding
Strategy
A website / email / new technologies road map with costing
Competencies
Core competencies
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Understands the vision, mission and strategic goals of the ICC
Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability
Functional competencies
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Demonstrated ability to interact with individuals from different national and cultural
backgrounds
Ability to work under pressure, to prioritise, work independently and with initiative
Self-management
Excellent communications skills
Ability to multi task and work independently
High degree of organisation and initiative
Required skills and experience
2
Education
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A qualification in Communications or IT, international human rights, international affairs or
related fields
Experience
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15years experience working in the development / human rights /communications sector
Understanding of national human rights institutions and the UN human rights system
Excellent computer skills
Good knowledge of handling web based information and web design
Language
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Excellent proficiency in English
3
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