Recruitment Information
International
Education Marketing
Manager
Department/
location
Job type
(full time; part time etc)
Full time
Pay band
Line manager
Head of Marketing
and Sales
Post-related
allowances
Start date
ASAP
Contact
Reham Magdy – Human Resources Officer
Open To
Internal and External Candidates
Start date for receiving
Application
24 October 2013
Application Deadline
Thursday 9 November 2013 at 5:00 PM
Application Sent to
Marketing.Manager@britishcouncil.org.eg
Job title
Marketing & Sales
Grade G
Min salary 9812LE –
Max salary 16028LE
ONLY shortlisted candidates will be contacted.
Candidates will be tested for their English level to assess
core grammar, vocabulary, reading, writing, speaking using
several tests.
Extra Information
Short listing including language tests for applicants will take
place w/c Sunday 10 November 2013.
Interviews for applicants will take place w/c 24 November
2013
Recruitment results will be announced w/c 1 December 2013
British Council policy is to offer successful candidate the minimum of salary range
Additional Information for internal applicants
Successful internal staff would be offered the job on their existing contractual terms.
1 of 6
Resourcing team September 2010
Role Profile
Job Title
International Education Marketing Manager
(Services for International Education Marketing)
Directorate or Region
Location of post
MENA / Egypt
Cairo
Department/Country
Pay Band
Reports to
Head of Marketing and Sales
Duration
Egypt
G
Full time – 2 year Fixed
Term Contract- 12 months
in the first instant
Purpose of Job:
To lead on the marketing, operational and financial management of British Council Services for
International Education Marketing in Egypt. To do this through the delivery of client funded activities
with the aim of:
- positioning the UK as a leader in international education
- contributing to the growth of UK education both in the UK and Egypt
- building strategic partnerships between UK and Egyptian HE institutions
- working with English and Exams colleagues to ensure maximum synergy and cross selling of
our work
Context and Environment:
As the United Kingdom’s international organisation for cultural relations and educational opportunities,
the British Council works with various public and private organisations across the world to build
mutually beneficial relationships. The Education UK department has traditionally been responsible for
fostering links between UK and local education institutions. However, as of April 2012, it was replaced
by the Services for International Education Marketing (SIEM) department which provides the following
seven core services to UK and local educational institutions: in-depth research of the local education
sector, face-to-face information sessions, educational consultancy, direct marketing, trans-national
education opportunities and exhibition organisation.
As part of a team of four, the post holder will report to BC Egypt’s Head of Marketing and Sales.
Main Duties and Responsibilities:
1. Project management and delivery of the six core British Council Services for International Education
Marketing services offered in Egypt
 in-depth research of the Egyptian education sector for UK clients
 face-to-face information sessions for Egyptian students considering studying overseas
2 of 6
Resourcing team September 2010
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

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Educational consultancy for UK and Egyptian clients
Direct marketing on behalf of UK institutions
Identifying and brokering trans-national education opportunities
Organising Education UK and UK qualifications exhibitions and attendance at other exhibitions
relevant to the market.
2. Delivery of agreed targets
 Meeting agreed financial and non-financial business targets for the country and supporting
British Council Egypt’s country targets
 Ensuring compliance with corporate finance and HR standards
 Securing all key performance indicators as agreed each year
3. External Client Management
 Manage and sustain existing relationships with UK and local government and education
institutions
 Develop close working partnerships with local government and private institutions with the aim of
increasing the department’s partnerships
 Develop strong client management skills to transition any existing clients from the Education UK
model to the Services for International Education Marketing model
 Obtain positive feedback from clients on delivery of agreed services
4. Internal Client Management
 English and Exams business development colleagues
 Education and Society colleagues
 Develop close working partnerships with the regional Business Development Manager and UKbased account managers
 Manage and sustain relationships with the regional Services for International Education
Marketing team, regional Marketing team and local Teaching Centre, Exams and Projects teams
 Obtain positive feedback from internal clients on delivery of agreed services
5. Team Working and Team Development




To contribute to the development of an efficient, integrated and motivated Marketing & Sales
team, which champions British Council values, meets all Performance Management and
Professional Development standards and works effectively with colleagues across all activity
streams
To line manage and support professional development according to standards of Performance
Management and Professional Development and ensure effective knowledge sharing between
colleagues
To participate proactively in the corporate Performance Management and Professional
Development system and keep professionally updated in related areas.
To provide cover and support for Marketing & sales colleagues, including deputising for Head
Marketing & Sales, in order to ensure the team operates flexibly and efficiently.
3 of 6
Resourcing team September 2010
Key relationships
External
 Relevant government organisations such as the Ministries of Education and Higher Education
 Deans and other senior faculty staff at state and private Egyptian universities
 National & UK based education organisations & agents
 UK Trade & Investment
 Potential corporate sponsors, foundations and government-funded sponsors
 To develop and maintain active relationships and networks with marketing & research agencies,
partners, suppliers working in marketing and communications business in general
Internal
 UK-based Regional Business Development Manager and account managers
 Local SIEM colleagues
 Director Programmes and Head of Education
 Director Examinations Director of English, TC management leads for Adults & Young Learners,
English for the Future Project Manager, local corporate communications team, Regional
Marcomms team, Customer Services Team.
 Egypt Senior Management team
Other important features or requirements of the job
The post holder will need to be flexible in terms of international travel and weekend and evening work.
Please specify any passport
and/or nationality requirement
Please indicate if CRB checks
are required
4 of 6
Candidates must be Egyptian or UK passport holders. Can legally
work in Egypt
Criminal Back ground Check
Resourcing team September 2010
Person Specification
Behaviours and skills
Essential
Behaviours
Being accountable (more
demanding):
delivering my best work in order
to meet my commitments
Desirable
Assessment
stage
Interview
Making it happen (more
demanding):
delivering clear results for the
British Council
Shaping the future
(essential):
looking for ways in ways in
which we can do things better
Working together (more
demanding):
ensuring that others benefit as
well as me
Required for the
role but not
assessed during
application
stage
Creating shared purpose
(essential): creating energy
and clarity so that people want
to work purposefully together
Connecting with others (more
demanding): actively
appreciating the needs and
concerns of myself and others
Skills and Knowledge Marketing and Customer
Services (Level 2)
Communications Skills
(Level 2)
Strong writing and presentation
skills in English and Arabic
(CEF level B2)
In-depth working
knowledge of the UK
education sector
Short listing &
Interview
Understanding of studying
abroad
English &
Arabic will be
tested.
In-depth working knowledge of
5 of 6
Resourcing team September 2010
the local education sector
Partnership management and
relationship building
Proven ability to identify,
develop, and manage
relationships in the education
sector to achieve business
targets
Experience
Project management
Budget management
4 years relevant experience in
education management
Qualifications
Submitted by
6 of 6
Experience of providing
advice and consultancy in
education or business
analysis or development
Short listing &
Interview
Education marketing
experience
University degree or
vocational qualification in
a Marketing or Businessrelated discipline
Mark Stephens
Date
24thOctober
2013
Resourcing team September 2010