Unit 2 E-Business: How Businesses Use Information

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University of Technology, Jamaica
FACULTY:
Engineering & Computing (FENC)
SCHOOL / DEPT:
School of Computing & Information Technology (SCIT)
COURSE OF STUDY:
Bachelor of Business Administration AISM
YEAR:
4
MODULE TITLE:
Information Systems and Applications (ISA)
MODULE CODE:
CIT 4037
DURATION:
45 hours
CREDIT VALUE:
Three (3)
Prerequisites:
Information Technology
1.0
MODULE DESCRIPTION
This module is designed for the business student whose role will become the catalyst
in the processing, retrieval and dissemination of digital information in the networked
enterprise. It involves a theoretical and practical approach while offering a real-world
exposure from field trips, which allows the student to experience how Information
Systems function in many Jamaican companies.
2.0
MODULE OBJECTIVES
1.1 Understand the role information systems play in Business today
1.2 Understand how Information systems function in Business
1.3 Examining the how businesses use ecommerce to achieve operational excellence
and customer intimacy
3.0
MODULE CONTENT
UNIT 1
Overview of an Information System
Upon completion of this unit, students should be able to:
1.1 Explain how information systems transforming business and examine their
relationship to globalization.
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1.2 Describe how information systems are so essential for running and managing a
business today.
1.3 Describe an information system. Explain how it works
1.4 Define what are management, organization, and technology components
1.5 Explain what complementary assets are. State the complementary assets essential
for ensuring that information systems provide genuine value for an organization
1.6 Describe academic disciplines are used to study information systems.
1.7 Explain how each contribute to an understanding of information systems.
1.8 Examine the socio-technical systems perspective.
Content
 The Role of Information Systems in Business Today
 How Information Systems are Transforming Business
 What’s New in Management Information Systems?
 The Emerging Digital Firm
 Strategic Business Objectives of Information Systems
 Perspectives on Information Systems
 What is an Information System?
 Dimensions of Information Systems
 It Isn’t Just Technology: A Business Perspective on Information Systems
 Contemporary Approaches to Information Systems
 Technical Approach
 Behavioral Approach
Unit 2 E-Business: How Businesses Use Information Systems
Upon completion of this unit, students should be able to:
2.1 Explain business processes. How are they related to information systems?
2.2 Define how systems serve the various levels of management in a business
2.3 Describe how enterprise applications, collaboration and communication systems,
and intranets improve organizational performance
2.4 Evaluate the difference between e-business, e-commerce, and e-government
2.5 Define the role of the information systems function in a business
Contents
 Business Processes and Information Systems
 Business Processes
 How Information Technology Enhances Business Processes
 Types of Information Systems
 Systems That Span the Enterprise
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Collaboration and Communication Systems: “Interaction” Jobs in a
Global Economy
E-Business, E-Commerce, and E-Government
The Information Systems Function in Business
Unit 3 Strategic Information Systems
Upon completion of this unit, students should be able to:
3.1 Assess the features of organizations managers need to know about building and
using information systems successfully.
3.2 Determine the impact of information systems on organizations.
3.3 Assess how Porter’s competitive forces model help companies develop
competitive strategies using information systems.
3.4 How do the value chain and value web models help businesses identify
opportunities for strategic information system applications.
3.5 How do information systems help businesses use synergies, core competencies,
and network-based strategies to achieve competitive advantage?
3.6 What are the challenges posed by strategic information systems and how should
they be addressed?
Contents
 Organizations and Information Systems
 How Information Systems Impact Organizations and Business Firms
 Using Information Systems to Achieve Competitive Advantage
 Using Systems For Competitive Advantage: Management Issues
Unit 4 E-commerce:
Upon completion of this unit, students should be able to:
4.1 Assess the unique features of e-commerce, digital markets, and digital goods.
4.2 Examine how Internet technology changed business models.
4.3 Compare the various types of e-commerce and examine how e-commerce changed
consumer retailing and business-to-business transactions.
4.4 Examine the role of m-commerce in business and the most important
m-commerce applications.
4.5 Describe the principal payment systems for electronic commerce.
Contents
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E-Commerce Today
Why E-commerce Is Different
Key Concepts in E-commerce: Digital Markets and Digital Goods in a
Global Marketplace
Internet Business Models
Types of Electronic Commerce
Achieving Customer Intimacy: Interactive Marketing, Personalization,
and Self-Service
Business-to-Business Electronic Commerce: New Efficiencies and
Relationships
M-Commerce Services and Applications
Accessing Information from the Wireless Web
Types of Electronic Payment Systems
Digital Payment Systems for M-Commerce
4.1 Examine several advantages of e-commerce.
4.2 Outline a model that describes how e-commerce works.
4.3 Assess some of the major challenges that companies must overcome to
succeed in e-commerce.
4.4 Describe some of the current uses and potential benefits of m- commerce.
4.5 Compare several e-commerce applications.
Contents
 Introduction to electronic Commerce
 Mobile commerce
 E-Commerce applications
 Technology infrastructure
 Electronic Payments systems
 Threats to E-Commerce
 Strategies for successful E-Commerce.
Unit 5 – Telecommunication, the Internet and Wireless Technology
Upon completion of this unit students should be able to:
5.1 Examine the principal components of telecommunications networks and key
networking technologies.
5.2 Discuss the main telecommunications transmission media and types of networks
5.3 Examine how the Internet and Internet technology work, and how do they support
communication and e-business.
5.4 Compare the principal technologies and standards for wireless networking,
communication, and Internet access.
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5.5 Examine the use radio frequency identification (RFID) and wireless sensor
networks for business.
Contents
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Networking and Communication Trends
Computer Network
Communications Networks
Signals: Digital vs. Analog
Types of Networks
Physical Transmission Media
The Internet
Internet Addressing and Architecture
Internet Services and Communication Tools
The World Wide Web
Intranets and Extranets
The Wireless Revolution
Cellular Systems
Wireless Computer Networks and Internet Access
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RFID and Wireless Sensor Networks
Unit 6 - Data Management and Data Mining
Upon completion of this unit students should be able to:
6.1 Assess the problems of managing data resources in a traditional file environment
6.2 Demonstrate the problems solved by a database management system.
6.3 Examine the major capabilities of database management systems (DBMS) and
demonstrate why a relational DBMS is powerful.
6.4 Analyze the important principles of database design.
6.5 Examine the principal tools and technologies for accessing information from
databases to improve business performance and decision-making.
6.6 Examine the information policy, data administration, and data quality assurance
essential for managing the firm’s data resources.
Contents
 Organizing Data in a Traditional File Environment
 The Database Approach to Data Management
 Using Databases to Improve Business Performance and Decision Making
 Data Warehouses
 Business Intelligence, Multidimensional Data Analysis, and Data Mining
 Databases and the Web
 Managing Data Resources
 Establishing an Information Policy
 Ensuring Data Quality
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Unit 7 Information Infrastructure and Architecture
Upon completion of this unit students should be able to:
7.1 Define IT infrastructure and its components
7.2 Explain the stages and technology drivers of IT infrastructure evolution
7.3 Evaluate the current trends in computer hardware platforms
7.4 Describe the current trends in software platforms
7.5 Assess the challenges of managing IT infrastructure and management solutions
Contents
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IT Infrastructure
Infrastructure Components
Contemporary Hardware Platform Trends Processing
Contemporary Software Platform Trends Management Issues
Unit 8 Enterprise Applications
Upon completion of this unit students should be able to:
8.1 Demonstrate how enterprise systems achieve operational excellence.
8.2 Examine how supply chain management systems coordinate planning, production,
and logistics with suppliers.
8.3 Demonstrate how customer relationship management systems achieve customer
intimacy.
8.4 Assess the challenges and new opportunities raised by enterprise applications.
8.5 Determine how enterprise applications are used for cross-functional services.
Contents
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Enterprise Systems
Enterprise Software
Business Value of Enterprise Systems
Supply Chain Management Systems
Customer Relationship Management Systems
Business Value of Customer Relationship Management Systems
Enterprise Applications: New Opportunities and Challenges
Enterprise Application Challenges
Extending Enterprise Software
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Unit 9 - Emerging Technologies in IS Applications
Upon completion of this unit students should be able to:
9.1 Examine current technologies and research the new technologies
9.2 Compare and contrast new trends in IS.
Contents
 Research on new technologies and trends
4.0
LEARNING AND TEACHING APPROACHES
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Lecture sessions that will introduce the theoretical basis for the applications.
Group presentations
Hands on instructions in a real world (simulated environment)
Lab sessions to explore applications
Field trips to enhance appreciation of the relationship between information systems
and industries.
5.0
BREAKDOWN OF HOURS
Lecture
30 hours
Tutorials
15 hours
6.0
TEXTBOOKS AND REFERENCES
Required text
: Management Information Systems
Laudon and Laudon 11th Edition
7.0
SYLLABUS WRITER/DEVELOPER
Caroline Parkes
8.0
DATE OF REVISION
May 2009
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