Fundraising
Online Giving Continues to Grow
• Direct mail still rules in the fundraising world,
but online fundraising continues to grow.
Since 2009 most nonprofit sectors have seen
double-digit growth in online fundraising.
• Nonprofits have figured out how to boost
online fundraising results. From 2010 to 2011
fundraising via the Internet grew by just over
13%.
• Although online giving only accounts for 6.3%
of total giving it’s an important channel for
more than just raising funds. The web is a
great channel for acquiring new donors who
are younger and have higher net worth. Don’t
be deceived by the seemingly small number.
• Online Donors are Worth More.
• Donors Are Getting More Comfortable Giving
Online
• The largest gift given in 2011 was $260,000.00
and over 87% of nonprofits had at least one
gift of $1,000.00 or more.
Online Fundraising Isn’t Just for
Kids
• Another common misconception is that folks
online are younger. Although that may be
generally true it isn’t stopping 30-60 year olds
from giving their first gift on the web. As you
can see in the data below, in 2010 more 25-64
year olds gave their first gift online vs. giving it
offline. The 65+ stuck to offline sources as
expected.
Donors by Age
How can you acquire new donors
online?
1. If somebody is on your site, they already taken the first
step for getting involved. To convert them into a donor,
you must not only make their experience on your site a
good one, you must also build their trust and give them
opportunities to get involved
2. Make your site donor friendly. A short, crisp version of
your mission statement. Clearly convey on your home page
what you do,how you do it, and why. Keep it short, including
a link to more details for those who are interested
3. Make the ask! Again, the basic rules of fundraising apply
online – it can take frequent “asks” in order to receive a gift.
Most successful organizations put attractive membership
offers or compelling appeals on their home page as well as
including a Donate or Join link in the navigation on every
page.
4. Collect email addresses.
Two easy ways to raise more
money at your next fundraising
event
We’ve all heard of the 80/20 principle – the idea that 20% of your
efforts result in 80% of your successes, and vice-versa. This rule
holds up for fundraising, and for fundraising events. If you want
to raise more at your next event, you need to focus on the 20%
of your event fundraising tactics that will result in 80% of your
revenues. Today, I want to talk a little about the simplest of all
strategies: focusing your time and energy on what matters most
for your event.
Event Focus #1: Sponsorships
When your club is planning its revenue streams for your fundraising
events, where do you focus most of your energy? If you are
spending most of your time trying to figure out how to sell more
tickets or how to find more silent auction items, you’re missing the
largest prospective source of revenue for your event: sponsorships.
Smart non-profits raise 60-80% of their event revenue from
sponsorships, and fill-in the rest with ticket sales and add-ons, like
auctions and raffles. Sponsors provide more bang for your buck,
and more possibilities for your limited fundraising time.
I’d rather find one $1,000 sponsor and have to give away 100 $5
tickets to fill the room than sell those tickets at the expense of
finding sponsors. Start your efforts to find sponsors as early as
possible, and worry about filling the room after all of your
sponsorships have been sold.
Event Focus #2: Event Committee
Your event committee is a prime example of the 80-20 rule.
Every host committee I have ever been involved with has resulted in 20% of
the committee raising 80% of the money for the committee as a whole. If
you have 20 people on your committee, chances are that around 4-5 of the
members are the ones who are really driving the fundraising by selling
sponsorships and tickets.
If you are running the same event year in, year out, capitalize on this fact by
constantly (but subtly) dropping the lowest-producing 10% from your
committee (perhaps by putting them on a “volunteer committee” that doesn’t
do much of anything but also doesn’t take up much time for your staff) and
constantly adding top new prospects to the event committee.
Do this year after year, and before you know it, you’ll have a committee full of
doers, and be raising far more for your event than you previously thought
possible.
Wash for a Cause
http://www.washforacause.com/MarshfieldKiwanis
• For every $10 donated, a single use car wash certificate will be
emailed to you for a regular or basic wash that can be redeemed at
one hundred car washes across New England including Briteway Car
Wash on RT 139. If you donate $30, you will receive 3 certificates, if
you donate $50, you will receive 5 certificates. You must specify the
car wash location to be redeemed when purchased. The certificate is
for a basic or regular wash and can be upgraded to a higher wash
package at many of the participating car washes for a small fee. Half
of the proceeds after processing and administrative fees will go to
the charity. Certificates expire 6 months after date of purchase.
• http://www.washforacause.com
• Contact : Adam Korngold
• adam@waveswash.com
Florist- One
Florist One® is a leading national florist and offer the highest paying,
best performing affiliate program in the industry.
•They pay a commission rate of 20% on all flower sales.
•Their high commission rates are backed by high conversion rates –
your traffic will convert into more sales.
http://www.floristone.com/index.cfm?source_id=aff&AffiliateID=2011014676
http://www.floristone.com/florist-one-affiliate-program.cfm
Contact: affiliates@floristone.com
Flower Power
Fundraising just got a whole lot easier!
Now you can run a Flower Power fundraiser, from start to finish, completely online! No
more door-to-door sales or unwieldy distribution events. To run an online program all
you need to do is set up an account and customize your special landing page. From
there, we'll do the rest, from sending emails to generate sales to shipping flower bulbs
directly to your customers. We offer 50% profit on every sale, a 100% money-back
guarantee, and our pledge to deliver the best quality bulbs available.
How It Works:
Your organization receives 50% profit on every sale.
You get to create a special home page showcasing your organization's goals.
We have an easy-to-use email system and Facebook utility that allows you to
invite friends and family members to make purchases.
For a flat $5 shipping fee per delivery address, Flower Power will ship any
order directly to your supporter no matter how much they purchase.
You’ll receive your profit checks monthly once shipping begins.
We’ll walk you through every step of setup ensuring you have your easiest,
most successful fundraising event ever!
Contact flowerpower@e-news.flowerpowerfundraising.com
Pee-Jays Fruit
Expand your sales and customer base by supplementing your brochure sales
with our FreshFruitOrder.org e-commerce program. You will have access to your
own customizable e-commerce website that allows your customers to easily
purchase fruit with a credit card. Less money for you to collect and you can
boost your profits! As chairperson you will have access to your dashboard that
will allow you to track sales and update your website.
Plus, you can further expand your fundraising opportunities beyond your local
area with our “Pee Jay’s Direct” Holiday Gift Shipping program! Now your
friends and family across the country can support your organization or school
fundraiser by sending delicious, fresh fruit to friends and family and have it
delivered right to their front door, complete with a personalized gift card. Your
customers can choose from a wide selection of fruit packages to find the ideal
gift for everyone on their holiday list.
http://peejays.org/products/
contact laura@peejays.org
1-800-847-6141
Auction-Online
Plan and run your fundraising events with our all-in-one auction
management solution
Auction Manager Pro helps you get more items, attract more bidders and
raise more money before, during and after your event
Before
Quickly build a unique home page for your auction
Access planning tools, tips, checklists, timelines
Print bid sheets and your auction catalog
Accept cash donations online
Sell tickets online
Allow early bidding online
https://www.biddingforgood.com/online-auction-services/how-itworks.html
Horse Racing
Bring the excitement of the horse racing track to your next big fund raising event
with our horse racing kits! – The easiest fundraiser you will ever run.
Armchair Races is the charity fundraising name to remember when planning your
next fund raiser. We are the company with over 40 years of service to satisfied
customers worldwide. Our film library cannot be matched. We take pride in leading
the field with new and up to date filming of thoroughbred, harness and greyhound
racing, produced exclusively by Armchair Races on 16 mm film, video, and DVD
formats in brilliant color and narrated by top horse racing announcers. We are an
exciting and profitable charity fundraising idea. We're the one to catch, furlongs
ahead of our competitors.
http://www.armchairraces.com/
Dillstar Productions
Fundraising and Charity
Our format of interactive theater allows for charity pricing, reaping the great
benefits for the designated cause! We can include in any of our productions other
fundraising efforts you may have planned for the evening! Our actors aren’t just
trained in the art of entertainment, but can also be used to help you promote your
cause throughout the evening in a variety of ways. It’s like having your very own
fundraising staff right on the premises!
http://comedywedding.com/shows/
Julie Allen~ Events Manager
Office: 800-944-5639
Fax: 909-481-9563
julie@dillstarproductions.com
www.comedywedding.com
Fundraising.com
Innovative, simple and free.
A free Online Fundraiser is a smart and surprisingly easy way to raise money for
your cause. Sell popular magazines and other proven fundraising products
through an online store and keep up to 40%* of the sales.
http://my.fundraising.com/HowItWorks.aspx