Trade and Sales Analyst
March 2016
The Company
Amazing Grass was founded in 2002 in San Francisco by
Brandon Bert and Todd Habermehl, who left their
corporate jobs to launch organic functional foods sourced
from Brandon’s family farm. Now, a decade later, this
grassroots company is the leading producer and distributor
of organic Green SuperFoods.
For over 60 years, the family farm in Kansas has perfected
the growing, harvesting, dehydration and storage of organic
alfalfa and cereal grasses - ensuring the highest nutritional
value of the world’s most nutrient dense Green SuperFoods.
The company is fast paced and growing quickly. Starting
with only one item a decade ago, the product line now
includes over 150 items. In addition to an impressive
growth rate, the company enjoys very strong relationships
with both retailers and consumers. Unsolicited and
unfiltered endorsements of our products can be found on
many internet sites. We are also inspired by the daily
emails from satisfied consumers who share their story of
how the nutrition from our products has improved their
lives. With hundreds of testimonials, the Amazing Grass
team is motivated by the company’s mission to help people
to improve their lives through better nutrition.
For more information, please visit the Amazing Grass
website: www.amazinggrass.com
The Position
Title
Location
Reporting
Relationships
Trade and Sales Analyst
This position will be based in Amazing Grass’ offices in
Newport Beach, CA
The Trade and Sales Analyst will report to the Vice President of
Finance with a dotted line to the Vice President of Sales. The
position will be a key contributor to improving efficiency of sales
promotions both from a financial and executional perspective.
The role will also be a primary resource to the Sales organization,
responding to daily reporting, understanding market share data
and a full understanding of ROI for promotional activities.
Job Description
The Trade and Sales Analyst role is being created to improve
business planning through uncovering and analyzing business
trends for both products and retailers.
The position is also charged with ongoing improvement of
business profitability through both long and short-term planning
of trade expenditures, including pricing analysis and post analysis
of merchandising programs.
Finally, this position serves as a key interface for the VP of Sales
for system-based report requests. Also, along with the Sales
team, develops promotion calendars and implement proper trade
spend tracking system.
Consumer Products experience and understanding Market Share
data is preferred. An inquisitive mind and self-starter skills are
critical to success in the role. The candidate must be skilled in
Microsoft applications including Word, Excel and Power Point.
Excellent organizational, verbal and written communication skill,
along with a positive attitude a must.
 Trade Spending. The role will be responsible for creating
proper reporting to analyze, track and drive actions to
improve Trade ROI. A post analysis of performance-based
discounts provided to retail partners. The role is also
responsible for analysis of the relationship of pricing and
product velocity. This position will work closely with Sales
Managers to ensure Trade spend is controlled and properly
funded by account and incentive best possible product mix.
 Promotions. Ideal candidate will manage and ensures all
promotions are properly setup in the system. Recommends
promotion system improvements and identify efficiencies on
promotion set up. Commands Sales Reps to follow best
practices and proper promotion calendar adherence.
 Product and Retail Trends. The analyst is responsible for
monitoring, uncovering and independently analyzing revenue
and velocity trends for Amazing Grass products and
customers.
 Syndicated Data. This role will be responsible to analyze
market trends, summarize reporting, and assign specific tasks
to Sales Reps to optimize product mix. The analyst is able to
manage complex data and assigned actions based on item
distribution reports
 Ad Hoc Reporting. Amazing Grass operates on NetSuite,
an ERP platform. The analyst will develop a thorough
knowledge of reporting needs of the Sales Team and serve as
their point person for timely completion of report requests.
Develops reports based on market share data, customer
portals, and prepares presentations to support the Sales Team.
In charge of preparing month end Sales Forecast, working
closely with VP of Sales, understanding upcoming
promotions and marketing events.
 Distribution, Shelving, Merchandising, Pricing. The
analyst will lead the corporation to optimize pricing, item
distribution, and recommends optimal item discounts.
The Person
Qualifications
& Experience
The successful candidate for Trade and Sales Analyst should
have relevant experience in the following areas:
 Consumer Products Experience. The company competes
in fast moving consumer goods, with primary customers such
as Whole Foods, Sprouts, Vitamin Shoppe, Costco and
Amazon. Relevant industry experience required.
 ERP Experience. Ideal candidate will have experience
working with ERP system and syndicated data. The
candidate must have demonstrated capacity in ad hoc report
creation and extracting requested information from a complex
database.
 Analytical Skills. Solid understanding of the analysis and
interpretation of data and the presentation of reports.
Experience in analyzing business trends and independently
uncovering those trends relevant to driving revenue and
improving promotional spending efficiencies. Must be detail
oriented and strong knowledge of excel is required
 Communication and Presentation Skills. Ability to
summarize and present in depth analysis to the leadership
team, sale brokers and retail partners.
 Additional Career Progression. The successful candidate
will demonstrate a desire and ability to continue to assume
greater sales responsibility once they have mastered the role.
Personal
Characteristics
Beyond the above experiences, skill and qualifications,
candidates must possess the following personal attributes:
 Hands-On Approach. A dynamic and charismatic team
player who takes a proactive, entrepreneurial approach to
exploring new ideas. Able to roll up his/her sleeves to get the
job done in an entrepreneurial, growth-oriented effort.
 Excellent Communicator. Strong interpersonal skills with a
diverse range of people, including company stakeholders,
customers, consumers and business partners. Ability to
balance a fact-based approach with a vision and enthusiasm
for Amazing Grass products.
 Creative Thinker. Understands and stays in front of
emerging retailer trends. Creative flexibility in shifting
customer-oriented strategies due to changes in the market in
an effort to stay ahead of the competition.
 Multitasking. Amazing Grass is a lean and rapidly growing
company. Each position is expected to concurrently manage
multiple tasks, delivering quality results while maintaining a
positive attitude.
Physical
Requirements
 Employee must be able to perform essential functions of
position with or without reasonable accommodations. Must
be able to sit for extended periods of time within a typical
office environment. Ability to look at a computer screen for
extended periods of time.
 Must be able to talk; express or exchange ideas by means of
the spoken word; those activities where detailed or important
spoken instructions or information must be conveyed to
others accurately, loudly or quickly (by phone or in person).
 Must be able to hear; perceiving the nature of sounds at
normal speaking levels with or without correction, and having
the ability to receive detailed information through oral
communication, and making fine discriminations in sound.
 Employees must be willing to travel and be able to lift, and
carry and transport boxes and materials up to 25lbs and stand
for periods of time.
Please submit resumes at careers@AmazingGrass.com