Position Title: Social Media and Marketing Coordinator
Reports to: VP, Marketing
Newport, CA
Start Date: Yesterday
Location:
COMPANY PROFILE
Amazing Grass is the pioneer and #1 organic green superfoods brand. Amazing Grass was
founded in 2002 in San Francisco by Brandon Bert and Todd Habermehl, who left their corporate
jobs to launch organic functional foods sourced from Brandon’s family farm. Now, a decade later,
this grassroots company is the leading producer and distributor of organic Green SuperFoods.
For over 60 years, the family farm in Kansas has perfected the growing, harvesting, dehydration
and storage of organic alfalfa and cereal grasses, ensuring the highest nutritional value of the
world’s most nutrient dense Green SuperFoods. Today, Amazing Grass is more than a Green
Superfoods company we’re a movement! Our products are from farms, not factories. Our
ingredients are honestly grown and simply enjoyed and we make whole-food nutrition accessible,
tasty and convenient.
The Amazing Grass team is motivated by inspiring consumers to live healthy, active, happier lives
through organic plant-based nutrition.
For more information, please visit the Amazing Grass website: www.amazinggrass.com
POSITION SCOPE
The Social Media and Marketing Coordinator is a newly created position that will work with every
aspect of Marketing. The primary responsibility will be to build and strengthen the Amazing Grass
connection with our passionate consumers via all owned touch points – social, blog and
newsletters. Additionally, this position will aid in the execution of key marketing initiatives,
including but not limited to promotional/retail sweeps, tradeshows, sampling events, etc..
MAJOR RESPONSIBILITIES
1. Grow and Strengthen our online communities through Digital & Social
Media: Develop & curate brand relevant content for all social media channels that
increases our social footprint and drives stronger engagement.
2. Build out a passionate Consumer Community through: Consumer Relations Response:
timely on brand follow-up for all social and etailer channels (Facebook, Twitter, instagram,
Amazon, Iherb, Vitacost)
3. Utilize social listening tools and pull social analytics to provide insights and trends
to inform strategies and identify opportunities to grow the brand.
4. Be Our Jack of all Trades with general marketing coordination: support basic
marketing services needs of the department (coupon, vendor management, tradeshows,
etc.)
ESSENTIAL QUALIFICATIONS
To be considered for this mission-critical position you must be/have:
 BS/BA in marketing, advertising, communications or related field
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At least 1 year in social marketing role
Strong eye for creative sensibilities, visual storytelling, personalized copywriting
A social ‘native’ - Live and breath all things social with a constant finger on the pulse of
latest trends and platforms
Experience with social moderation tools (e.g. Hootsuite)
Proven ability to create engaging brand content leveraging latest platforms, software and
tools (Pixelmator, Studio, Hyperlapse, stop motion studio, flipgram)
Proficiency with MS word, excel, powerpoint, and outlook
Excellent written, oral and presentation skills are required
Analytic and project management skills
Self-starter and able to work independently in a less-structured environment
Must be creative and innovative with very high attention to detail
Act with sense of enthusiasm and urgency – a positive attitude required
Ability to work effectively under deadlines and juggle several assignments simultaneously
Proven capability for problem solving and never-ending resourcefulness; fearless
Passion for social and environmentally conscious lifestyle; organic food and beverages
If you would like to come help us change the world for the better and feel you meet our job
requirements, we want to hear from you. Please forward your cover letter and resume to
careers@amazinggrass.com.