You may not recognize our name, but you know our products.
ASO has become the market leader in producing high-quality consumer wound and
health care products which are now the preferred choice for consumers in the USA and
abroad.
ASO products are primarily sold under the brand name of mass merchandisers, food &
grocery retailers, drug store chains, as well as distributors in professional medical
markets. ASO has partnered with these retailers to provide high quality products with
innovative brand strategies which build store brand value, increase returns, and
enhance market share in the categories of products we provide.
In March of 2014, ASO was selected as Wal*Mart’s supplier of the year besting all other
branded companies and private label suppliers in the health and beauty care category.
Our success is directly attributable to ASO’s talented employees who innovate, create
and support the highest quality products within our marketplace at the best possible
price and value for the consumer.
Due to our continued growth, we are seeking to hire a highly skilled Product Category
Director – Foot Care join our talented Marketing Team. Reporting to the VP of Sales &
Marketing, the Product Category Director – Foot Care will be responsible for leading
ASOs marketing strategy for the Foot Care category. The position will play a critical
role in the strategic development, implementation and day-to-day management of
marketing plans and programs that drive product volume and profitability objectives.
The main areas of focus for the position will be oversight of P/L for product categories
and individual products, product positioning, product category strategic planning,
category / product analytics and sales support including category positioning and
merchandising strategy.
Key Responsibilities:
Revenue/Profit Ownership
 Deliver the Operating Plan: achievement of product and category growth
objectives including market share, revenue, profit, and ROI for the all ASO
channels of business and/or key customer(s).
 Define, develop and lead channel/account, and product pricing strategy establish and gain alignment with the sales team promoting the marketing mix
(new products, core products, pricing, promotions) that will deliver against
operating plan.
 Develop strategy to improve profit through SKU rationalization, innovation,
customer pricing, and supplier evaluation/negotiation
Product / Category Strategic Planning
 Develop the product roadmap for ASOs foot care products across key market
segments and channels.
 Develop, communicate and execute category strategic planning and lead the
strategic business unit (SBU) Cross Functional Team
 Drive category and product innovation support the new product development
process
 Own product category lifecycles and product portfolios
 Manage Finished Goods inventory across all product categories and product
portfolios
Category Analytics and Research Leader
 Drive the development of new customer insights through primary and secondary
research.
 Review, analyze and articulate category trend information, market share data
and retail POS information, including Nielsen and IRI data
 Category consumer research leader ensuring the Voice of Customer (VOC) is
maintained as the product focus
 Develop/articulate consumer trends critical to the business decision making
process
Commercial Leader – Sales Support
 Responsible for category positioning communication and merchandising strategy
 Lead category promotional development and retail execution strategy
 Lead trade marketing and consumer awareness campaigns for promotions and
innovation
 Manage all levels of Product Launch communication plan
 Support sales in customer presentations and product line reviews
Key Competencies:
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Entrepreneurial, can-do roll up your sleeves type work ethic and attitude
continually looking for ways to break through growth barriers.
Change agent to drive improvements while building strong internal and external
relationships.
Motivated by challenges and possessing the ability to solve them
Passionate about driving product growth by better meeting consumer needs
Confident decision maker with emphasis on detail and data
Ability to craft vision and strategy and make it come to life with actionable plans
Strong analytical, decision making, influence, and communication skills
Ability to work independently (self-motivated) and complete projects within
required timeframes
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Exceptional communication skills
Education & Experience:
 Bachelor’s degree in Marketing or related Business area, MBA with an emphasis
in Marketing strongly preferred.
 Minimum 7+ years experience in CPG marketing including product management
with at least 1-3 years in a leadership position.
 Both brand and private label experience preferred.
 Experience with a large consumer packaged goods corporation preferred.
As a growing global company, we are committed to cultivating an entrepreneurial,
respectful and engaging work environment that inspires a diverse team of
employees to thrive professionally and make a direct contribution to the customers
we serve. At ASO, we believe our employees are what differentiates us as a
company - Our employees make the difference!