By: Zachary Nunn
Aflac History
•John, Paul and William Amos
•Founded in 1955 in Columbus, Georgia
•Originally named American Family Life Insurance Company
•1958-Developed Groundbreaking Cancer
Policy
•1974-Obtained License to sell in Japan
•1974-officially listed on NYSE
•1989-Adopts the name Aflac, which stands
for American Family Life Assurance Company
•1990-Dan Amos becomes CEO
Competitors
Policies
•Accident
•Cancer/Specified Disease
•Critical Care and Recovery
•Dental
•Hospital Confinement Indemnity
•Hospital Confinement Sickness Indemnity
•Hospital Intensive Care
•Juvenile Life
•Life
•Lump Sum Cancer
•Lump Some Critical Illness
Subsidiaries
 American Family Life Assurance Company of Columbus
 American Family Life Assurance Company of New York
 Communicorp, Inc
 Aflac Information Technology, Inc
 Aflac Insurance Services Company, Limited
 Aflac Payment Services Company, Limited
 Aflac Technology Services Company, Limited
 Aflac Heartful Services Company, Limited
Aflac in Japan
•Began selling insurance in
1974
•One out of every four
households in
Japan
•140,000 small businesses
•Over 75 percent of revenue
Aflac in the United States
 Has presence in all 50 states
 Employs more than 4,500 people
 Aflac is the Number 1 provider of guaranteedrenewable insurance in the United States
 More than 74,000 independent sales agents
Strategies
 Expansion of product line
 Main focus is to provide policies that can be used to help
out-of-pocket expenses that are not covered by existing
major medical coverage
 Growing distribution system of independent insurance
agents and brokers.
 Aflac focuses its products on the worksite market
because that is where most Americans buy health
insurance. Many of the workers we insure are employed
by small businesses.
Marketing
 “Worksite Marketing”
 The Duck
 January 1, 2000
 Name recognition grew from 11% to 94%
 Commercials, Billboards, Newspaper, Magazines etc.
 Marketing and Sales into one Department
 Creating a team focused on brand and customer
experience
Social Responsibility &
Contributions
 Donated millions to American Red Cross for disaster
relief
 Donated $3 million to establish the Aflac Cancer Center
at Egleston Children's Hospital.
 Joined with the Children's Cancer Association of Japan
to build the Aflac Parents House.
 Social Media donations and fundraisers to help fund
cancer research
SWOT Analysis
Strength
1. Focus on niche helping defend global market leadership in supplemental
health insurance 2. Long standing relationships with banks continue
contributing to recurring sales 3. Strong balance sheet providing financial
strength 4. Unique products with high customer loyalty
Weakness
1. Increasing concentration in Japan increases business risk 2. Losses on
perpetual debentures likely to continue 3.Brand equity not strong enough
compared to competitors
Opportunity
1. Launch of new products likely to generate higher returns 2. Launch of new
initiatives to enhance sales 3. Increasing natural calamities in Japan likely to
enhance life insurance market growth potential
Threats
1. Increasing competition in supplemental in health insurance sector 2.
Increasing incidence and severity of natural disasters in Japan could affect
underwriting profits
Stock Chart
Financial Overview
Aflac Inc. (AFL)-NYSE 62.21
 Revenues (millions):22,171.0-6.9% increase from 2010
 Profits (millions): 1,964.0-down 16.9% from 2010
 Assets (millions): 117,102.0
 Stockholders' equity (millions): 13,506.0
Growing Aflac
 TO CONTINUE EXPANDING!!