Green Chemistry and the Cutting Edge
Jeremiah Ridenour
CEO & Founder
Headquarters: 800.491.WISE
Tel. (831) 763-1353
Online: wisesolutions.net
Protecting the Life of Equipment, Environment, & People
What We Do
We make & sell biolubricants, cleaners & bioremediation
products that deliver superior price-performance
• WISE™ ultimate performance biolubricants & cleaners
– Protect the life of equipment, environment, & people
– Replace and often outperform all-petroleum products
through patented formulation and proprietary know-how
– Use renewable agricultural crops, grown by regional farmers
Plan for this session
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Introducing Wise Solutions: What We Do
What is Green Chemistry? Why it matters
The Colloidal Advantage
Cleaner/Degreaser, Pest Control, Sanitizers & more
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Performance Biolubricants
Why lubricants? What makes them different?
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Bioremediation Product
Application Case Studies
Question & Answers
What is Green Chemistry?
“Green chemistry is the design of new products
and processes that reduce or eliminate the use
and generation of hazardous substances”
- Paul Anastas
Why Green Chemistry?
3 trillion barrels of petroleum now “surfaced”
As lubricants | cleaners | solvents | fertilizers | fuels
 Where do these materials go after use?
 Then what happens?
Twelve Principles of Green Chemistry
(Paul Anastas and John Warner)
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Waste Prevention
Atom Economy
Less Hazardous Chemical Syntheses
Designing Safer Chemicals
Safer Solvents and Auxiliaries
Design for Energy Efficiency
Use of Renewable Feedstocks
Reduce Derivatives
Catalysis
Design for Degradation
Real-time Analysis for Pollution Prevention
Inherently Safer Chemistry for Accident Prevention
See wisesolutions.net
Green Chemistry Institute
International Chapter Affiliates
Argentina
Australia
Brazil
Canada
China (People's Republic of)
Estonia
Ethiopia
Finland
Greece
Hungary
India
Italy
Japan
Mexico
Nepal
New Zealand
Senegal
South Africa
Spain
Sweden
Taiwan
Thailand
United Kingdom
Uruguay
Product Lines At-a-Glance
Colloidal
Cleaners &
Solvents
Biolubricants
Bioremediation
Food Grade formulas approved as
NSF H-1, H-2 or
3-H Lubricants
NSF A-1 Cleaners
BioPesticides are FIFRA-exempt
1. Colloidal Cleaners
■ Tank & Pipe Cleaner
■ Cleaners &
Degreasers
Fire
■ Sanitizers
■ Mold- & Odor-Away
(fungicide, deodorizer)
■ Bio Plant Fertilizers
(foliar feeding …)
■ Insect Control
Reactivity
Special
Toxicity
Introducing the Power of
Colloidal Green Chemistry
Molecular-scale biomimicry
Biomimicry: Self-organization of
Polar Molecules
Colloidal micelles: the workhorse behind cleaning, solvent,
and bioremediation effectiveness
Positively charged tail
dislikes water
Negatively charged
head likes water
Electrically charged particles can break the hydrocarbon
chain & encapsulate organic compounds
2. BioLubricants
■ Hydraulic Fluids
■ Gear Oil
■ Grease
■ Bar & Chain Oils
■ Penetrants
■ Corrosion Inhibitors
■ Air Tools Oils
■ Air Compressor
■ Motor oils
■ TransHydraulic
■ 2-Stroke Engines
Why BioLubricants?
Estimated 30-45% of all lubricants are “lost”
through accidental spillage, leaks & evaporation …
EPA report: of 1.4 billion gallons waste oil generated annually…
• 775 million gallons commercially recycled, re-refined or burned
• 170 million gallons dumped in the sewer and landfills
• 150 million gallons burned into our atmosphere illegally
• 305 million gallons are unaccounted for.
Can your lubricants do this?
 Protect the Environment:
“Ultimate Biodegradability” means lost or leaked lubricants safely
biodegrade within 28 days per ASTM 5864 Pw1, the highest standard
 Protect the Life of Equipment and other assets:
Energy Conserving Formulas eliminate greenhouse gases and
extend maintenance cycles while preventing equipment wear & tear
 Protect Worker Health & Safety:
Eliminate harmful VOC emissions & other toxins
Higher flash points mean no fire hazard
BioLubricants Wrap-up
Full Product Line:
■ Hydraulic Fluids
■ Gear Oil
■ Grease
■ Bar & Chain Oils
■ Penetrants
■ Corrosion Inhibitors
■ Air Tools Oils
■ Air Compressor
■ Motor oils
■ TransHydraulic
■ 2-Stroke Engines
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Formulated from renewable ag crops
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Meet or exceed all relevant ASTM testing
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Compatible with major OEM specs
Reaching a new standard for performance & protection
3. Bioremediation
■ Site Remediation
with Casing Cutter
■ Wastewater
Treatment / BOD
■ Mold/mildew
remediation
■ Algae abatement
■ Insect Control
(e.g., mosquitoes)
Case Studies, Whitepapers & Customer Testimonials
available on WiseSolutions.net
Who uses WISE technology?
Food Processors / Agricultural Producers
e.g., Earthbound Farm, Pacific Coast Producers
Water/Marine: Boating, Shipping, Zoos – e.g.,
Monterey Bay Aquarium, NOAA, Coast Guard
Governments: USDA, 30+ National
Parks, CalFIRE, East Bay MUD, City of
San Francisco …
Industrial: Site Remediation,
Construction & Manufacturing
APPLICATION CASE STUDIES
Examples of how Wise Green Chemistry is
working worldwide!
Food & Beverage Processing
Wine & Dairy Tank Cleaning
ADVANTAGES:
• Toxic chemical elimination
• Energy savings
• Water use reduced
Food & Beverage Processing
Eliminating Mold & Mildew at PCP
ADVANTAGES:
• No bleach! Wise Mold-Away reaches mold roots
• No personal protective equipment
• Lower risks & insurance premiums!
Water/Marine
Municipal/Industrial Wastewater Treatment
Agriculture
Mold & mildew, insecticides,
fertilization/foliar feeding
Summary of Product Categories
Cleaners & Degreasers
Mold abatement, Odor elimination
Hydrocarbon Bioremediation
Waste Water Treatment
BioPesticides
Sanitizers
Hydraulic Fluids
Gear Oils & Greases
HD Motor Oils
Transmission Fluids
Bar & Chain Oils
Air Compressor Fluids
Vacuum Pump & Air Tool Oils
Bio-penetrating lubricants
Corrosion protection
Technical performance and safety data (MSDS) at wisesolutions.net
Why Choose Wiser Solutions?
• Traditional, petroleum-based products are toxic,
and/or leave a toxic residue
• Toxic effects accumulate over time => risks & liabilities
• Biobased products protect soil, air, water supplies, and
the people using them, but … do they perform?
WISE “green chemistry” lubricants & cleaners are
proven highly effective in even the toughest conditions
Questions?
Thank You!
Jeremiah Ridenour
CEO & Founder
Headquarters: 800.491.WISE
Tel. (831) 763-1353
Online: wisesolutions.net
Protecting the Life of Equipment, Environment, & People