Matakuliah
Tahun
Versi
: H0292 / E-Business
: 2005
: v0 / Revisi 1
Pertemuan 4
Contoh model e-Business
1
Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Memberikan contoh tentang model ebisnis
2
Outline Materi
• Contoh Studi Kasus Penerapan B2B
– Case Study of Customer-Oriented Market Place :
Trading Process Network (TPN), Post in General
Electric
• Pembahasan Studi Kasus Penerapan B2B:
– Case Study of Supplier-Oriented Market Place :
CISCO Connection Online
– Case Study of Intermediary-Oriented Market Place:
Boeing’s PART
– Just-In-Time Delivery:
Fed Express InterNetShip
• Tugas / Evaluasi
3
Studi Kasus : Penerapan B2B
• Customer-Oriented Market Place:
GE’s TPN Post
• Supplier-Oriented Market Place:
CISCO Connection Online
• Intermediary-Oriented Market Place:
Boeing’s PART
• Just-In-Time Delivery:
Fed Express InterNetShip
4
Trading Process Network (TPN)
Post in General Electric
• General Electric (GE)
– Its purchasing was inefficient, involved too many
administrative transactions
Factories at GE
Lighting division
used to send
hundreds of
Requisitions For
Quotations (RFQs) to
the corporate
sourcing department
each day for lowvalue machine parts.
For each requisition, the
accompanying blueprints
had to be requested from
storage, retrieved from
the vault, transported to
the processing site,
photocopied, folded,
attached to paper
requisition forms with
quote sheets, stuffed into
envelopes and mailed
out.
This process took at
least 7 days and was
so complex and timeconsuming that the
sourcing department
normally sent out bid
packages only to two
or three suppliers at
a time.
– GE is conducting electronic bids, no paperwork
5
Case Study of Customer-Oriented Market Place:
GE’s TPN Post
• Provides a chance for sellers to participate in the
bidding process of GE using the following
procedure:
–
–
–
–
–
–
–
Buyers prepare bidding project information
Buyers post the bidding projects on the Internet
Buyers identify potential suppliers
Buyers invite suppliers to bid on projects
Suppliers download the project information from the Internet
Suppliers electronically submit bids for projects
Buyers evaluate the suppliers’ bids and negotiate online to
achieve the ‘best deal’
– Buyers accept the bid that best meets their requirements
6
Case Study of Customer-Oriented Market Place:
GE’s TPN Post (cont.)
• The benefits of joining GE TPN Post
- As buyers
• Identify and build partnerships
with new suppliers worldwide
• Strengthen relationships and
streamline sourcing processes
with current business partners
• Rapidly distribute information and
specifications to business
partners
• Transmit electronic drawings to
multiple suppliers simultaneously
• Cut sourcing cycle times and
reduce costs for sourced goods
• Quickly receive and compare bids
from large number of suppliers to
negotiate better prices
- As Sellers
• Boost Sales
• Expand market reach
• Cut costs for sales and
marketing activities
• Shorten the selling
cycle
• Improve sales
productivity
• Streamline the bidding
process
7
Trading Process Network (TPN)
Post in General Electric (cont.)
• Benefits of using TPN
– 60%of the staff involved in
procurement have been
redeployed. The sourcing
department has at least 6-8 free
days a month to concentrate on
strategic activities rather than on
paperwork, photocopying and
envelope stuffing it had to do
when the process was manual.
– Labor involved in procurement
declined by 30%. At the same
time, materials costs declined
5%-20% due to the ability to
reach a wider base of suppliers
online.
– It used to take 18-23 days to
identify suppliers, prepare a
request for bid, negotiate a
price and award the contract
to a supplier. It now takes 911 days.
– With the transaction handled
electronically from beginning
to end, invoices are
automatically reconciled with
purchase orders, reflecting
any modifications that happen
along the way.
– GE Procurement departments
across the world now share
information about their best
suppliers.
8
Tugas/Evaluasi
• Pembahasan Studi Kasus Penerapan
B2B:
– Case Study of Supplier-Oriented Market
Place : CISCO Connection Online
– Case Study of Intermediary-Oriented Market
Place: Boeing’s PART
– Just-In-Time Delivery:
Fed Express InterNetShip
9