The Hospitality Marketing Group is directed by three simple goals when it comes to
your business:
Get More Customers --- Keep Them Happy --- Bring Them Back
We offer a complete marketing service for hotels, restaurants and spas that will
make sure people choose you instead of you competitors and keep coming back time
and again.
We can help you increase bookings, manage your digital presence, improve online
customer reviews and position your business to succeed in a very competitive
marketplace.
Contact us today to find out how our services can increase your bottom line.
Hotel Print Marketing
The Hospitality Marketing Group provides all of the print marketing services your
hotel, restaurant or spa will need to successfully get the word out to consumers. We
will help you develop the ideal print pieces for your particular needs.
Whether you’d like to develop a brochure, an advertisement, direct mail, postcards
or even an entire identity from logo to letterhead and business cards, we can help.
Our designers have a decade of experience creating effective and unique print
collateral.
Contact us today to find out exactly how we can promote your hospitality business
through print!
Hotel Website Design and Restaurant Website Design
Your hospitality business needs a website that works for both you and your
customers.
We design sites that are pleasing to the eye and also provide a convenient online
experience for your potential customers.
We also provide search engine optimization to help people find you online and
copywriting services so once people arrive on your site, they will make the allimportant decision to stay or dine with you.
We are able to build your site to include:
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Social media functionality
Booking and reservation tools
Easily updated special offers page
Dynamic online review function
Professional copywriting
Contact us today to find out how we can build the perfect website for you… and
your customers!
Online Reputation Management
One of the most important developments in the hospitality industry in decades has
occurred and the majority of hotels, restaurants and spas have not adjusted well.
What’s different?
Online reviews and comments by customers have changed the way people decide
where to stay, eat and relax.
Now, people will choose a hotel, restaurant or spa based only on what other people
have to say about it on TripAdvisor, Yelp, UrbanSpoon, Twitter or Facebook and
literally hundreds of other websites.
Potential customers are not being influenced by traditional marketing as much as
they used to be.
The Hospitality Marketing Group can help you adjust to the new environment and
make it work to your benefit.
Online Reputation Management Services:
Brand Monitoring
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Response to comments using your customer service guidelines
Reporting on trends and online growth
Blogging
Development of Web 2.0 properties
Contact us today to find out how we can improve your online presence and increase
your occupancy and revenue.
Pay Per Click Management (PPC)
One of the fastest and most effective ways to get people interested in your hotel or
restaurant is through the use of paid advertising on the most popular search engines
like Google, Yahoo and Bing.
It’s relatively inexpensive, provides a fantastic return on your advertising spend and
brings highly qualified leads to your website time and time again. And the best part
is, you can track every ad to see how they are actually performing.
We can manage your entire Pay Per Click campaigns from initial keyword research
to posting through back-end analysis.
There are many benefits to Pay Per Click advertising including:
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Control exactly how much you spend
Detailed analytics so you know how effective your ads are
Careful keyword selection ensures targeted leads
Exposure to tens of thousands of laser-focused prospects
Contact us to see how we can get you more customers starting today!
Search Engine Optimization
It’s all well and good to have a website, but what happens if people cant even find
you in the first place? That’s where our search engine optimization services come in.
We use proven, white-hat SEO techniques that will help your site rank high on major
search engines like Google, Yahoo and Bing. And because we select keywords with
care, the traffic you’ll receive will be highly targeted and motivated to choose your
hotel or restaurant instead of your competition.
The Hospitality Marketing Group are experts with both on- and off-page SEO best
practices and we’ve got a proven track-record of success in this highly technical
field.
Contact Us today for more information about our highly-effective approach to SEO.
Social Media Marketing
Every company wants to get on the social media bandwagon, after all, over 200
million people use social media every month. But using Facebook and Twitter are
just the first steps toward effectively harnessing Social Media marketing to grow
your business.
It’s not the quantity of ‘likes’, or ‘friends’ or ‘followers’ you have for your social
media profiles, but rather how targeted the people involved are. To use social media
marketing properly, you have to understand it works differently than traditional
marketing.
Social Media is not a place for a hard-sell, but rather where you can communicate
genuinely and honestly with your current and future customers. Building a
relationship based on trust will result in great word-of-mouth advertising and more
sales over time. Plus, with our help, social media marketing will help you cultivate
life-long customers and true brand evangelists that rave about your hotel or
restaurant to dozens, if not hundreds or even thousands of other potential
customers.
Remember, social media has a long reach!
Social Media Marketing Services:
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Social Media Strategy
Developing and Managing Social Media Properties
Driving Word of Mouth Marketing
Online Reputation & Consumer Sentiment Observation
Social Search Engine Optimization (SSEO)
Contact us today to find out how we can grow your social media presence and
develop profitable and long-lasting relationships with people online.
Website Design
Your hospitality business needs a website that works for you and for your
customers. We design sites that are pleasing to the eye and also provide a
convenient online experience for your potential customers.
We also provide search engine optimization and copywriting services so once
people arrive on your site, they will make the all-important decision to stay or dine
with you.
We are able to build your site to include:
1)
2)
3)
4)
5)
Social media functionality
Booking and reservation tools
Easily updated special offers page
Dynamic online review function
Professional copywriting
Contact us today to find out how we can build the perfect website for you… and
your customers!