ANIL DEV
3151,Sobha Amethyst, Kannamangla, Bangalore, Off Hoskote-Whitefield Highway,Bangalore 560067.
Land Line No 080 49533305, Cell no: 09972973022; E-mail: anilhars@gmail.com
TOP LEVEL –SALES & MARKETING PROFESSIONAL
Seeking top management assignment in marketing/business operations with an MNC/progressive business
organization in beverages/FMCG industry.
PROFILE:
 A Versatile sales & marketing professional with chronicled success of 29 years in leadership roles
predominantly with prestigious multinational beverages organizations.
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Currently positioned as Unit Head with Safal of Mother Dairy Fruit & Vegetable Private limited, Bangalore.
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Extensive marketing experience of Beverages in the states of Bihar, Bengal, Assam, Arunachal Pradesh,
Nagaland, Manipur, Jharkhand, Uttar Pradesh, Madhya Pradesh, Maharashtra and Chattisgarh with
comprehensive knowledge of territorial spread. Adequate exposure in marketing of Liquor/alcoholic drinks in
West Africa,. Also was responsible for Milk and Fresh dairy - All India.
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Core competencies rolling out innovative marketing policies & programs to acquire and retain respectable
market share in fiercely competitive business scenario. Strong capabilities in exploring fresh business
opportunities and generating customized marketing thrust to capitalize on available market potential.
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Displayed professional excellence in creating & developing franchisee network, designing promotional
campaigns and building aggressive teams to generate distinct competitive advantage.
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Proficient in mapping business dynamics and realigning strategic and operational drivers to combat
competitive forces to stay afloat in competitive business scenario. Capable of driving and integrating efforts
of cross functional teams to foster operational excellence.
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Strong business acumen with global vision and expertise to strike strategic alliances on domestic &
international platform, in pursuit of realizing business mission. Acknowledged team leader, trainer and
motivator with ability to integrate team efforts to maximize individual and team productivity.
Key Strength Areas
 Strategic Marketing  Business Development  Franchisee Management
 Policy Innovations  Market Intelligence  Foreign Business Operations
 Advertising & Promotional Campaigns  Distribution& Logistics Management Recruitment,
 Training & Development  Team Leadership  Cross Functional Coordination
PROFESSIONAL EXPERIENCE
Mother Dairy Fruit & Vegetable Private limited, Delhi
Since Apr 2008 –
Currently-Unit Head-Safal ( SBU of Mother Dairy), Bangalore since 1st April 2014
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Currently managing Safal Operations of Mother Dairy at Bangalore.
Departments reporting into me: Procurement, Operations,Finance, IT, MIS, Quality ,Purchase, Supply chain ,
HR, Sales and Marketing.
o Total No. of Direct reportees
-34 nos.
o Total No. of Indirect reportees
-210 nos.
o Total no. of Retail stores
-34 nos.
o Total no. of Cash’N’Carry stores
-11nos.
o Total No. of Horeca
-33 nos.
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Responsibilities:
o Top line and Bottom line
o Total turnover of Rs 150 crores
o Directly responsible for Sales and Marketing of the entire Unit
o Maintenance and upkeep of the entire establishment in 45 acre property
o Procurement of all FMCG and Fruit and vegetables from FMCG companies and Farmers
respectively.
o Timely supplies to all the stores and Horeca business
o Supplies to Horeca and Defence accounts in Bangalore
o Maintenance, Upkeep and rentals of over 35000 sqft of commercial establishments, 96 stores of
700 sqft each, 10 nos, Cold storage facilty of over 800 mt each, 15 Nos Ripening chambers, Two
400 seater State-of-the-Art Dutch Auction facilities etc
.
Earlier, Spearheaded entire sales operations of Milk and Milk products on All-India basis with final
accountability to realize overall sales / revenue and profitability objectives of the co. Streamlining allied
activities including logistics and Technical Services to ensure timely /superior product /services delivery to
maximize customer satisfaction. Providing leadership to - All Sales heads of locations in Delhi, Maharashtra,
Andhra Pradesh, Gujarat and Tamil Nadu and Logistics & Technical services group heads.
Effectively managed sales turn over in excess of Rs. 3500 crores. Monitoring activities of Sales Team,
Logistics teams and TSG (Technical Services Group-Services comprising 270 persons (Pan India), 54 nos. 55
Nos respectively.
Achievements
 Successfully launched Mother Dairy Milk at Pune, Barely, Aligarh, Moradabad, Rampur, Agra, Mathura &
Ahmedabad with strong market response. Streamlined Operations and recorded business growth of 9 %.
 Launched Mother dairy products in Calcutta
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Launched MILK on wheels- Mikl dispensing vehicle in Delhi and Mumbai.
Successfully Managed Safal-Fruit & Vegetables business at Bangalore, manpower strength of over 240 people
General Manager Operations
Radico Khaitan International Operations, Cameroon, West Africa
Sep 2006 - Feb 2008
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Efficiently managed Radico Khaitan’s International Operations covering African states including Cameroon,
Ghana, Chad and other small countries in West Africa.
Explored new markets and generated customized market thrust through promotions/new market launches to
generate a strong market base. Set up production facilities of Radico brand liquor in Cameroon.
Coca Cola India
Oct 1997 –Aug 2006
Chronicle of Work Assignments
General Manager Franchise Operations,Coca Cola India, Agra: Jan 2006 - Aug 2006
General Manager- Franchise Operations- Coca Cola India, Nagpur: Dec 2000 - Dec 2005
Franchise Manager, Coca Cola India, Bareily: Jul 1998 - Nov 2000
Franchise Manager, Coca Cola India, Patna: Oct 1997 - Jun 1998).
General Manager Franchise Operations, Agra:
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Managed Franchise network in the cities of Agra, Mathura, Brindavan, Etah, Etawah, Gwalior, Mainpuri,
Aligarh etc and monitored their operations to maximize sale revenue in the allotted territory. Led a team of
One Sales Managers and Six ASM”s and provided them needed strategic and motivational support to exceed
defined business targets.
General Manager Franchise Operations- Coca Cola India, Nagpur
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Spearheaded Franchise business operations in the territory comprising Chattisgarh (16 Districts), Maharashtra
(8 Districts) and Madhya Pradesh (15 Districts).
Led, guided and controlled a Team of 3 Sales Managers, 7 A.S.M’s and 30 Executives. Driven business
development /expansion initiatives and appointed 122 New Distributors in 2004 to steer Horizontal &
Vertical business growths.
Drawn up sales plan and needed logistics support to generate target sales with focus on CSS parameters.
Provided planning and coordination support in the areas of optimizing production capacity, QA, technical
Compliance and consumer responsibilities.
Achievements
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Registered stupendous increase in sales from 1.38 Mn Cases in 2000 to 5 Mn cases in 2006.
Enhanced Market share from 30% to 56%.
Winner of the Gold Trophy in the Inter Franchise competition in the Year 2002.
Achieved highest growth in Franchisee network in 2003.
Franchise Manager, Coca Cola India, Bareily
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Successfully managed franchise business across 16 Districts in Western Uttar Pradesh & Uttranchal and led sales
team including one Sales Manager, 5 A.S.M’s and 18 Executives
Achievements
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Recorded an increase of 110% in territorial Sales.
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Nominated by Alex Von Behr, Coca Cola India, CEO, for the ‘Pegasus Team’ (achievers Team) of Coca
Cola India, in 2000.
Captured Market share of 58% in Bareilly Franchise
Instrumental in converting direct routes to Indirect routes - a feat emulated by most of the Units in India.
Franchise Manager, Coca Cola India, Patna
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Managed Franchise operations in the state of Bihar and Launched Coca Cola across all Towns of Bihar
Sales Manager,
Lumbini Beverages, Patna (Pepsi Plant)
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Feb 1997 - Sep 1997
Set up, expanded and managed a new distribution network of Pepsi in entire state of Bihar
Recruited fresh Sales Team for the new plant of Pepsi.
Area Sales Manager, Calcutta Soft Drinks, Calcutta
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Feb 1996 - Jan
1997
Steered Sales and Marketing operations of Coca Cola products South & Central Calcutta and led a Sales team
including 15 salesmen, 5 Executives and 1 Marketing Executive.
Achievements
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Expanded market coverage by opening 200 New Outlets within two months a record feat for the co.
Sales Manager/ Sr.Territory Manager
United Soft Drinks, Jorhat, Assam
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Jan 1990 - Jan 1996
Promoted sales of Coca Cola range of products in all the four states- Arunachal Pradesh (11 Districts),
Nagaland (7 Districts), Manipur(8 Districts) , Assam (10 Districts) assisted by a team of 12 Executives
Streamlined logistics operations for smooth distribution of products to ensure availability of products even in
the remotest towns of the four states.
Achievements
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Received First Prize in ‘Below one Million cases sale volume category. Award presented by Mr Neville Isdell
(Present Chairman & CEO of Coca Cola)
Asst Manager Sales
Rushabh Marketing Pvt Ltd, Jamshedpur, Jharkhand
Feb 1998- Dec 1989
Steered Sales operations of McDowell’s Soft Drinks in Entire North and south Bihar (present Jharkand) and some
parts of Bengal ( Burdwan, Asansol .Durgapur and Purulia.
Branch Manager
Cochin Underwater Services, Cochin, Kerala
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Aug 1987 –Jan 1988
Managed all Underwater Services rendered to Shipping Companies and Docks in Cochin and Tuticorin Port.
Sales Executive
Steel City Beverages, Jamshedpur, Bihar
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Oct 1985- Aug 1987
Promoted Sale of M’C Dowell’s Soft Drinks in Entire South Bihar and created a strong network of channel
partners. Successfully Launched ‘ Kisan Mango Time’ in Bihar and Bengal.
EDUCATION
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M.B.A (2 yrs Master course), L.N.M.Institute, Patna 1983-85 (1st Div)
B.Sc (Hons Botany), Patna University - 1981 ( 1st Div)
EXTRACURRICULARS
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Adventure Sports: Mountaineering and Scuba Diving
Recipient of the President of India’s Award in Scouting.
Attended Adventure Course in Himalayan Mountaineering Institute, Darjeeling.
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Attended Scuba Diving Course in Cochin.
Represented School, College and University in Hockey and Football
REFERENCES :
1) Mr Saugato Mitra –CPO, Mother Dairy Fruit & Vegetables, Noida- Cell no. 9811058124
2) Mr Amitava Mukherjee-HSA Group, Kualalampur Cell no. 601123241272
Date of birth: 8th October 1960; Present CTC: Rs. 49.4 lacs p.a.