Visual Rhetorical Analysis Coca Cola Justin Chaney & Lindsey Young

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Coca Cola
Justin Chaney & Lindsey Young
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The subject of the advertisement is Santa Claus drinking coca
cola.
The purpose of the advertisement is to influence people to
drink this classic soda. If Santa drinks it, then it must be
great!
This advertisement caters to a younger audience because it
has Santa Claus on the advertisement.
The tone is very happy and jolly because its got Santa Claus
being happy because he’s drinking coca cola.
Its intended effect is to entice a younger audience into
drinking coca cola.
Pathos because its got a jolly Santa Claus advertising coca
cola.
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The subject of this advertisement is how coca cola is a
classic.
The purpose of this advertisement is to get people to drink
coca cola. They’re as classic as apple pie and baseball.
The audience of this advertisement is American people
because in the advertisement there is an American flag.
The tone is nostalgic, it has classic icons such as Elvis, The
Beatles, and Marilyn Monroe.
The intended effect is to get people to reminisce on past
times that make them think of something happy. If they
connect coca cola to something happy, people are more likely
to buy it.
It uses pathos because people get a nostalgic feeling when
seeing this ad with all the great classics.
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