Introduction to Transportation
Management (TM) Area
May 28, 2007
Dr. William Jen
Associate Prof. & Chairman
Dep. of Transportation Technology & Management
College of Management, National Chiao Tung University
1
Outlines
1. Overview
2. Development objectives
3. The relationship among Objectives,
Learning goals and Curricula
4. Student profile
5. Faculty profile
2
1. Overview

TM education has a long and distinguished history at
NCTU since 1896.

Our academic area focuses on transportation and
logistics, Intelligent Transportation Systems et al.

Degrees offered:
 Bachelor of Science (B.S.)
 Master of Science (M.S.)
 Doctor of Philosophy (Ph.D.)
3
1. Overview

Inter-campus Cooperation



Dep. of Transportation Technology and
Management (DTTM) is located on Hsinchu
campus.
Institute of Traffic and Transportation (ITT)
is located on the Taipei campus.
All faculty members closely work together to
support courses and coordinate research projects.
4
SWOT analysis
Strengths
強項
1.The highest scores for
freshmen among all
transportation-related
departments in Taiwan
2.Many successful alumni
Opportunities
機會
1.Taiwan’s highway
network and High
speed railway
2.Global logistics and
Supply Chain
Management
Weaknesses
弱項
1.Teaching load is heavy
2.Difficult to recruit new
faculty
3.Internationalization is
not enough
Threats
威脅
1.Competition in student
recruitment, research
output, at international
levels
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2. Development objectives

Cultivating students with general knowledge and
professional skills.

Preparing students with problem solving abilities and
independent research capability.

Enhancing interactions between faculty, alumni,
students and enterprises, domestic and abroad.

Supporting faculty to lead Ph.D. students to
conducting qualified research.
6
3. The relationship among Objectives,
Learning goals and Curricula
3.1 Undergraduate program
3.2 Graduate program
3.3 Courses Evaluation
3.4 Ph.D. Program
7
3.1 Undergraduate program (1/2)
Development Objective
Learning Goals
Preparing students with
problem solving abilities
and independent
research capability.
 Legal and business
 Analytical skills
 Critical thinking and
reasoning abilities
 Presentation and
communication skills
Enhancing interactions
between faculties, alumni,
students and enterprises,
domestic and abroad.
Cultivating students with
general knowledge and
professional skills
Basic knowledge:
 Legal and business
 Communications
Skills
 Ethics
 Humanities & social
sciences exposure
Curricula
Graduation Project
 Independent Study
 Internship

Fundamental Knowledge
Calculus
 Linear Algebra
 Statistics
 Operations Research
 Independent Study

8
3.1 Undergraduate program (2/2)
Development Objective
Learning Goals
Curricula
Management skills:
 Legal and Business
 Financial analysis
 Marketing and
distribution
 Information
technology
General Management
Knowledge
Technical knowledge in
Transportation:
 Planning and policy
 Operation and
management
 Engineering and
technology
Transportation Management
Knowledge
 Management
 Accounting
 Marketing Management
 Introduction to Computer and
Computing
 Calculus
 Statistics
 Linear Algebra
 Operations Research
 Transportation
 Transportation Planning
 Transportation Economics
 Introduction to Intelligent
Transportation Systems
 Transportation Engineering
 Traffic Engineering
9
3.2 Graduate program (1/3)
Development Objective
Learning Goals
Preparing students with
problem solving abilities
and independent
research capability.
Problem solving,
communication,
technical and
leadership skills
Curricula
Transportation
practical courses
 Thesis seminar

Enhancing interactions
between faculties,
alumni, students and
enterprises, domestic
and abroad.
Supporting faculty to
lead Ph.D. students to
conduct qualified
research
Thesis
Independent research
ability
Academic-oriented theses
for graduate students
 Practical-oriented theses
for part-time master
students (For ITT only)

10
3.2 Graduate program (2/3)
Development Objective
Cultivating students with
professional skills
Learning Goals
Traffic and
transportation
systems analysis skills
Traffic and
transportation
systems planning &
regulation skills
Curricula
Course Group 1:
Policy & Planning
 Transportation System Analysis
 Travel Demand Theory
 Environmental Impacts Analysis
and Assessment in Transportation
 Transportation Economics and
Public Policy
 Traffic Network Assignment and
Design
Course Group 2:
Engineering & Technology
Traffic Flow Theory
 Transportation Safety
 Road Safety Engineering
 Intelligent Transportation Systems
 Traffic Accident Investigation and
Reconstruction technologies
 Methods of Highway Capacity
Analysis
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
3.2 Graduate program (3/3)
Development Objective
Learning Goals
Traffic and
transportation systems
operation &
management skills
Quantitative analysis
skills
Curricula
Course Group 3:
Operation & Management
 Special Topics in Air
Transportation
 Research Methodology
 Strategic Logistics Management
 Marketing Management
 Transportation Management
 Special Topics in Traffic
Regulations
 Transportation Organization and
Management
Course Group 4: Quantitative
Techniques
 Heuristics
 Mathematical Models
 System Simulation
 Optimization
 Network Modeling Analysis
 Advanced Statistical Methods
12
3.3 Course Evaluation


The department curriculum committee examines
course syllabi proposed for the next semester.
Each semester the department is required to submit the
following document to the College Level Curriculum
Committee.
 Course plan
 Evaluation of courses offered in the last semester
 Student test scores and score distribution
13
3.4 Ph.D. program

Graduation requirement
 Courses: 24 credits minimum
 Research: A thesis with oral defense, publish at least
one article in a SCI/SSCI journal and one other
article in a list of journals recognized by the dep.

Student supervision
 Currently we (TM area) have 70 Ph.D. students.
 Every year we recruit 12 Ph.D. students on average.
 Each professor can advise at most 2 new Ph.D.
students, but not more than 7 in total.
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4. Student profile
4.1 Currently enrolled
4.2 Student’s background
4.3 Scholarship & Internship
4.4 Alumni
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4.1 Currently enrolled
Freshmen
Sophomore
Junior
Senior
Subtotal
MS (1st Yr)
MS (2nd Yr)
Subtotal
Ph.D.
Total
Total
Registered
46
43
46
57
192
63
61
124
70
386
Female
(16)
(16)
(22)
(11)
(65)
(24)
(28)
(52)
(13)
(130)
Data Sources: DTTM & ITT
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4.2 Student’s background
Under
graduate
Applicants
in 2005
Admitted in
2005
Acceptance
Rate
Study
duration
(yr)
Student’s background
*
52
*
4
*
Master
program
165
35
21%
2-4
Transportation, Economics,
Management, Mathematics,
Statistics, Civil engineering,
Informational management…
Ph.D.
program
22
6
27%
3-8
Some of them are Lecturers in
Colleges.
Data Sources: DTTM
17
4.3 Scholarship: Enrollment

金竹獎(1st Prize): NT$ 300,000 in 4 yrs


銀竹獎(2nd Prize): NT$ 250,000 in 4 yrs


2007 郭泰億
2007 羅德安，2005 黃詠安 魏均兆
銅竹獎(3rd Prize): NT$ 200,000 in 4 yrs

2006 謝述澄，2004 李羽信，2003 吳祐辰
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4.3 Scholarship: Exchange students

Exchange to Chalmers University in Sweden:
NT$ 300,000，2007 倪詩雯，2006 吳祐辰 辛羿婷

Exchange to Queens Business School in Canada:
NT$ 50,000，2006 林佛諭

Exchange to Beijing University in China:
NT$ 20,000，2006 呂堂榮
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4.3 Scholarship: Outstanding
performance

The 2nd Prize in 2006 LEXUS campus commercial
competition, NT$ 400,000


朱順一合勤獎學金: NT$ 100,000


2006 郭建川，2005 李偉義
送珍敦品獎學金: NT$ 50,000


2006 NMST from DTTM
2006 郭竹軒
費之驊校友紀念獎學金: NT$ 50,000

2005 倪詩雯，2004 辛羿葶，2003 李宜珊
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4.3 Internship
Corporation with Outstanding Global Enterprise:
IDS Group (Holding Company: Li & Fung Limited)
In 2007, IDS recruits 2 management trainees and 2 summer interns from our
students (1 MS, 1 senior, 2 juniors respectively).
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4.4 Distribution of Alumni Occupation
(B.S.)
2004 Undergraduate
2005 Undergraduate
2%
27%
31%
4%
67%
69%
2006 Undergraduate
Employment
13%
48%
39%
Enrolled in Mater Program
Military Service
22
Data Source: DTTM
4.4 Distribution of Alumni Occupation
(M.S.)
2004 Master Program
0%
2005 Master Program
16%
44%
8%
56%
76%
2006 Master Program
Employment
23%
7%
Enrolled in Ph.D. Program
Military Service
70%
23
Data Source: DTTM
4.4 Distribution of Alumni Occupation
(Ph.D.)
2001~2007 Ph.D.
Total, 2
Total, 1
Total, 15
Business
Government
Academia
Data Source: DTTM
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4.4 Alumni: Outstanding alumni
 Government
 尹承蓬，Director, Department of Railway and Highway, MOTC
 陳晉源，Director-General, Directorate General of Highways, MOTC
 龐家驊，Director-General, Bureau Of High Speed Rail, MOTC
 朱旭，Deputy Commissioner, Department of Rapid Transit System, TCG
 羅孝賢，Commissioner, Department of Transportation, TCG
 郭宗生，Director of Traffic Engineering Office, TCG
 郭振寰， Commissioner, Department of Transportation, HCG
 Business
 范植谷，Deputy Managing Director, Taiwan Railway Administration
 李龍文，Director, Taichung Harbor Bureau
 陳信雄，General Manager, Taiwan High Speed Rail
 陳欣德，President, EVA Airline Company
 蔡孟峰，GM of Retail Banking Group, Taishin FHC
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5. Faculty profile
5.1 Faculty profile
5.2 Faculty recruit
5.3 Faculty evaluation
5.4 Faculty honor
26
5.1 Faculty profile (1/7)
DTTM
ITT
Total
Professor
5
6
11
Associate
Professor
6
1
7
Assistant
Professor
2
0
2
Instructor
3
0
3
Total
16
7
23



2 Female faculties in TM area (1 professor, 1 instructor)
20 Ph.D. in total (87%)
Average age: 51 years old (DTTM) 、49 years old (ITT)
27
5.1 Faculty profile (2/7)
Name and Position
Education
William Jen
Ph.D., National Chiao
Tung University,
Taiwan
(1991)
Chair/Associate Professor
(DTTM)
Specializations
Transportation Management
 Service Management
 Organization Theory
 Performance Management

Intelligent Transportation System (ITS)
 Logistics Management
 Network Analysis
 Game Theory
 Bi-level Optimization

Hsun-Jung Cho
Associate Dean/Professor
(DTTM)
Ph.D., University of
Pennsylvania, USA
(1989)
Transportation Safety
 Traffic Engineering and Control
 Travel Demand and Behavior
 Railway Engineering and Operation

Hsin-Li Chang
Associate Dean/Professor
(DTTM)
Quang-Hua Chen
Professor
(DTTM)
Ph.D., Northwestern
University, USA (1986)
Transportation Management
 Logistics, Marketing
 International Business

MBA, University of
Utah, USA (1973)
28
5.1 Faculty profile (3/7)
Name and Position
Education
Specializations
Global Logistics Management
 Supply Chain Management
Ph.D., University of
Anthony F. Han Professor
California, Berkeley, USA  Logistics Decision Support Systems
(DTTM)
(1985)
 Network Modeling Analysis
 Electronic Business
 Transportation System Analysis
 Air Transportation
Ph.D., University of
Chaug-Ing Hsu Professor
California at Berkeley,
 Logistics System Analysis
(DTTM)
USA (1989)
 Transportation Planning
 Transportation Economics
 Transportation Economics
Kai Kao
Ph.D., Kansas State
 Economics
Associate
University, USA
Professor
 Transportation Economics and Public
(1988)
(DTTM)
Policy
 Economics
 Operations Research
Ph.D., University of
Shang-Hsing Hsieh
 Optimization Theory
Pennsylvania, USA
Associate Professor
 Probabilistic Models
(1994)
(DTTM)
 Shipping Management
 Containerization

29
5.1 Faculty profile (4/7)
Name and Position
Education
Specializations
Transportation Engineering
 Transportation Management
 Traffic Flow Theory
 Transportation Environmental Impact
Theory

Shoei-Uei Wu
Associate Professor
(DTTM)
T. Hugh Woo
Associate Professor
(DTTM)
Ph.D., National Taiwan
University, Taiwan
(1985)
Traffic Engineering & Safety
 Accident Reconstruction
 Traffic Regulations
 Systems Simulation

Ph.D., University of
Virginia, USA (1990)
Intelligent Transportation Systems
 Transportation Management
 Transportation Information Systems
 Logistics Management Systems
 Integer Programming

Jin-Yuan Wang
Associate Professor
(DTTM)
Kuan-cheng Huang
Assistant Professor
(DTTM)
Ph.D., Purdue
University, USA (1992)
Design and Analysis of Logistics System
 Communication Technology for
Transportation
 Policy and Management of Air Transportation

Ph.D., Cornell
University, USA (2001)
30
5.1 Faculty profile (5/7)
Name and Position
Education
Specializations
Transport Modelling
Ph.D., University of Hong  Network Analysis
Kong, Hong Kong SAR
 Vehicle Routing and Scheduling Problem
(2002)
 Theory of Traffic Flow
 Urban Taxi Service

Ka Io Wong
Assistant Professor
(DTTM)
Hsiu-Kuei Kuo
Instructor
(DTTM)
M.B.A., National Chiao
Tung University, Taiwan
(1988)
Transportation Management
 Service Management
 Cost Analysis and Management
 Performance Evaluation and Management

Urban Planning
 Transportation Planning
 PC Applications
 Database Management System
 Web-Based Education
 Web Site Development

Ming-Shang Lee
Instructor
(DTTM)
M.S., National Chung
Hsing University, Taiwan
(1978)
Traffic Engineering and Control
M.S., National Chiao Tung  Simulation and Analysis
University, Taiwan (1986)  System Simulation & Analysis
 Public Transport Operation Management

Greu-Shii Lin
Instructor
(DTTM)
31
5.1 Faculty profile (6/7)
Name and Position
Tai-Sheng Huang
Chair/Associate Professor
(ITT)
Cherng-Chwan Hwang
Professor
(ITT)
Education
MS., National Taiwan
University, Taiwan
(1977),
ABD, National Chiao
Tung University,
Taiwan (1995)
PhD, North Carolina
State University, USA
(1978)
Specializations
Mass Rapid Transit Systems
Engineering and Planning
 Mass Transit Operations and Regulation
 Logistics System Planning

Traffic Engineering and Management
 Transportation System Analysis
 Transportation Engineering and Planning
 Port Planning and Operation

Methods of Urban and Regional Analysis
 Evaluation of Transportation Projects
 Transportation Policy
 Transportation and Land Use
 Logistics Management

Cheng-Min Feng
Professor
(ITT)
Jinn-Tsai Wong
Professor
(ITT)
PhD, Northwestern
University, Illinois,
USA (1986)
 Air Transportation
PhD, Northwestern
University, USA, 1990
Transportation Safety
 Operations Research
 Traffic Engineering

32
5.1 Faculty profile (7/7)
Name and Position
Education
Specializations
Intelligent Transportation Systems
 Global Supply Chain Management
 Green Supply Chain Management
 Global Logistics
 Reverse Logistics

Jiuh-Biing Sheu
Professor
(ITT)
Mu-Chen Chen
Professor
(ITT)
Yu-Chiun Chiou
Associate Professor
(ITT)
PhD, University of
California, Irvine, USA
(1997)
Ph.D., National Chiao
Tung University, Taiwan
(1997)
Ph.D., National Chiao
Tung University, Taiwan
(1999)
Supply Chain and Logistics Management
 Data Mining
 Electronic Business Management
 Systems Optimization

Transportation Economics
 Traffic Flow Theory and Traffic Control
 Transportation Planning

33
5.2 Faculty recruit

Qualifications of new faculty


Hold a Ph.D. degree
Has high potential research capability.
 For those obtaining Ph.D. degree more than five
years should have published at least three SSCI
or SCI journal papers within recent five years.
 For those obtaining Ph.D. degree less than five
years are preferred to have SSCI or SCI journal
papers.
34
5.3 Faculty evaluation (1/2)

Teaching
 Last year the average evaluation for all courses was
4.15 out of a scale 5, of which 70% have a rating of 4
or above.
 Any course with an evaluation below 3 will be
subject to review (for both course material and
lectures), though it has not happened.
 Every year the department recommend a lecturer to
compete for Teaching award and Mentor award in
the University. There has been 5 teachers received
Teaching awards and 5 teachers received Mentor
awards.
35
5.3 Faculty evaluation (2/2)

Research
 Faculty who has published Journal papers in the
previous year can receive 50% extra funding from
the department.

Newly recruited faculty member (Assistant
Professor) shall be promoted to Associate Professor
within 6 years in order to get tenure.
36
5.4 Faculty honor:
Research grants
Academic Year
2001
2002
2003
2004
2005
2006
Number of Projects
20
20
20
22
24
26
Amount (NT$1,000)
7,127
9,242
7,693
12,316 13,047 16,409
Research Grants Awarded by National Science Council
Academic Year
2001
2002
2003
2004
2005
2006
Number of Projects
17
11
18
11
13
16
Amount (NT$1,000) 26,605 12,152 21,013
15,979 27,757 19,387
Research Funded by Various Public and Private Organizations
37
5.4 Faculty honor:
Paper publication
Academic Year
2002
2003
2004
2005
2006
SSCI Papers
6
7
5
12
18
SCI Papers
12
8
2
18
13
Journal
EI Papers
Papers TSSCI Papers
4
4
2
5
8
10
10
13
18
15
Other Papers
16
25
20
23
5
Total
48
54
42
76
59
81
91
104
95
74
Conference Papers
38
5.4 Faculty honor: Award

We obtain many awards from numerous public and
private organizations such as…





National Science Council (NSC)
Ministry of Transportation and Communications
(MOTC)
Ministry of Education (MOE)
Chinese Management Association
Chinese Institute of Transportation
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Thanks for Your Attention !
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