Research Brief
http://www.24hourfitness.com/
"Improving lives through fitness."
Corporate HQ:
12647 Alcosta Blvd, Ste 500
San Ramon, CA 94583
(925) 543-3100
Overview
FITNESS CENTERS CAN CHANGE LIVES
Throughout our 30+ year history, we've held fast to our mission of helping people improve their lives through fitness.
We recognize that every person has their own set of goals and their own unique perspective of what a fitness center
means to them. Some members want to shed a few extra pounds and some members simply want to get healthier. 24
Hour Fitness makes clubs affordable and accessible to people of all abilities and fitness levels because we believe there is
an athlete in all of us.
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million
members in more than 400 clubs across the U.S. Since the beginning, the company has been dedicated to helping
members change their lives and reach their individual fitness goals. With convenient club locations, personal training
services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour
Fitness offers fitness solutions for everyone.
24 HOUR FITNESS BY THE NUMBERS
400+ U.S. clubs in 17 states
http://www.24hourfitness.com/health_clubs/find-a-gym/
Arizona
Maryland
Oregon
California
Missouri
Texas
Colorado
Nebraska
Utah
Florida
Nevada Washington
Hawaii
New Jersey
Virginia
Kansas
New York
CLUB AND TEAM MEMBERS
Almost 4 million club members
Over 20,000 team members
Now hiring: http://www.jobs.net/jobs/24hourfitness/en-us/all-jobs/United-States/
Leadership
Rina Rasheed Johnson | LinkedIn
https://www.linkedin.com/pub/rina-rasheed-johnson/4/218/50a
San Francisco Bay Area - Sr. Director, Marketing at 24 Hour Fitness - 24 Hour Fitness
Sr. Director, Marketing at 24 Hour Fitness ... years of experience in consumer, merchant, product, and
brand marketing for such brands as 24 Hour Fitness, Visa, ...
Michael Carney | LinkedIn
https://www.linkedin.com/pub/michael-carney/14/783/b22
San Francisco Bay Area - VP of Marketing at 24 Hour Fitness
VP of Marketing at 24 Hour Fitness ... A visionary marketing, operations and sales executive with extensive experience
and proven track record growing ...
Target
OUR MEMBERS
Since our founding in 1983, we have changed the lives of 12 million people. Our core customers include members of all
fitness levels and abilities, and represent the most attractive demographic segments in the country:
 Age: 18+ (median age is 37)
 Median household income: $75K and up
 Gender: 50/50 male/female
 By delivering a stellar workout experience and creating a strong sense of community, we inspire an average of 35 visits per member each week.
Most of our clubs are open 24 hours per day, enabling members to visit before or after work, or even after their families
are in bed, instead of during traditional retail hours. This increases traffic for your center during the slower parts of the
day. Our peak seasons are also offset, with higher traffic after the holidays instead of during prime shopping season.
Objective
Drive target audience to website to get free trial or join
Drive target audience to website to find a club nearby and drive traffic to gym
Differentiation
Making the decision to join a gym is a great first step towards improving your health and quality of life. At 24 Hour
Fitness, we are here to help make your gym experience fun, effective and easy.
For over 30 years, 24 Hour Fitness has been dedicated to giving people a great fitness experience while helping people
of all fitness levels reach their goals. Whether your goal is to stay in shape, lose weight or get fit for an upcoming event,
we are here for you.
CONVENIENT LOCATIONS & HOURS
24 Hour Fitness has over 400 gyms nationwide with most open up to 24 hours a day. With new locations opening every
year, we are never too far from where you live, work or travel. Find a club near you
AMENITIES THAT MATTER
24 Hour Fitness clubs offer everything from fitness basics to world-class health club amenities:
 Wide variety of cardio, weights and strength training equipment
 Fun, challenging, and vast assortment of FREE Group Exercise classes
 Over 4,000 certified Personal Trainers to help you achieve your fitness goals*
 TRX® Suspension Training
 Dedicated stretching space
 Lap pools, saunas, steam rooms, and whirlpools
 Fun and active Kids’ Club*
Amenities vary by location and membership type – find out the featured amenities of your local 24 Hour Fitness
club here.
*Additional Fees Apply
FLEXIBLE MEMBERSHIP OPTIONS
Membership is not a one size fits all approach so we’ve structured our plans to provide you with more variety and
choice. Membership options include:
 Flexible payment options. Choose a monthly payment membership or pay for your membership up front. We
offer a variety of pre-paid memberships from as little as 30 days and up to 3 years. Learn more
 Choose to join a single location, or access our nationwide network. Find a club
 Select the club type that suits your needs –Active/Express, Sport, Super-Sport or Ultra-Sport, it’s your
choice! Learn more
We want to be your first choice when it comes time to choosing a gym. Let’s get fit together.
Marketing
http://www.24hourfitness.com/company/sponsorships/teamusa/
-Check Media Monitors
-Sep 2014 TV Commercial – Olympics https://www.youtube.com/watch?v=iR1MV8XljU4
-third party ideashttps://prezi.com/rlot0dbs3gs1/24-hour-fitness-marketing-plan/
-third party ideas http://www.slideshare.net/aaga8/24-hour-fitness-marketing-rebranding-ideas
Social
https://www.facebook.com/24HourFitness
http://www.24hourfitness.com/community/facebook/index.html
https://www.youtube.com/user/24HourFitnessInc
https://twitter.com/24hourfitness
http://www.24hourfitness.com/community/blog/
News/PR
http://www.prnewswire.com/news-releases/goodlife-fitness-and-24-hour-fitness-launch-reciprocal-access-to-clubs300136747.html
24 Hour Fitness® Celebrates Memorial Day Holiday-All Clubs Open To Everyone May 22-25
Unique Architecture Is Key Feature as 24 Hour Fitness® Super-Sport Club Opens in Santa Ana, CA
New 24 Hour Fitness® Super-Sport Club Opens in Redwood City, CA
24 Hour Fitness and Lifeline Roll Out New HIGHX Program
24 Hour Fitness and POP Pilates Introduce Unique New Program In All Club Markets This Spring
New 24 Hour Fitness® Super-Sport Club Opens in Redlands, CA
New 24 Hour Fitness® Eastridge Super-Sport Club Opens In “The Silicon Valley Capital”
Alliance for a Healthier Generation and 24 Hour Fitness® Partner to Help Families Make Healthy Eating
and Fitness Routine
Jessica Dal Porto | Director of Sales Marketing
Alpha Media USA
415.246.6660
1211 SW 5th Avenue, Suite 750 | Portland, OR 97204