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ΟΙΚΟΝΟΜΙΚΟ ΠΑΝΕΠΙΣΤΗΜΙΟ ΑΘΗΝΩΝ
ΤΜΗΜΑ ΔΙΟΙΚΗΤΙΚΗΣ ΕΠΙΣΤΗΜΗΣ & ΤΕΧΝΟΛΟΓΙΑΣ
«Αξιολόγηση της επιχειρηματικής αξίας των νέων τεχνολογιών
(ηλεκτρονικό και κινητό εμπόριο) για τη διαχείριση της
εφοδιαστικής αλυσίδας
(Supply Chain Management) »
ΑΝΔΡΙΟΠΟΥΛΟΥ ΔΕΣΠΟΙΝΑ
ΣΟΥΚΕΡΑ ΕΥΑ
ΦΩΤΟΠΟΥΛΟΥ ΚΑΤΕΡΙΝΑ
ΧΑΤΖΙΚΟΥ ΜΕΝΙΑ
AGENDA
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Supply Chain, Supply Chain Management (SCM)
SCM processes
Traditional problems of SCM
E-Commerce & Technologies
Contemporary needs of eSCM
M-Commerce & Technologies
Taxonomy of enabling technologies to support SCM
Conclusion
The Supply Chain & Supply Chain
Management (SCM)
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The supply chain encompasses all activities
associated with the flow and transformation of
goods from the raw materials stage through to
end users.
Supply chain management coordinates and
integrates, both internal and external to the
firm, all the activities of the supply chain into a
seamless process.
A Typical Supply Chain
Manufacturers
Tier-I
Tier-II
Raw material Suppliers
Suppliers
Distributors
Suppliers
Retailers
Customers
Example: Industry of clothing

Suppliers: supply raw materials e.g. wool
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Manufacturer: transforms wool into clothes
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Distributor: distributes clothes to retailers
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Retailer: clothing stores
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Customer: end consumer
SCM Processes
New Product Development
 Order Management
 Inventory Management
 Procurement
 Customer Relationship & Service
Management
 Demand Management
 Returns
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Traditional problems of SCM
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Paper-based transactions
Order placement & status
Lack of visibility
Lack of communication
Increased product order cycle time & error
rates
E-Commerce
Electronic commerce is sharing business
information, maintaining business
relationships, and conducting business
transactions by means of
telecommunications networks.
E-Commerce Technologies
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Material Requirements Planning (MRP)
Manufacturer Resource Planning (MRP II)
Enterprise Resource Planning (ERP)
Electronic Data Interchange (EDI)
Bar-coding
Sales Force Automation Systems
Customer Relationship Management (CRM)
Contemporary needs of eSCM
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Real-time & accurate information
Tracking
Increased complexity of transactions
Full visibility
M-Commerce
Mobile commerce is the buying and
selling of goods and services through
wireless handheld devices such as
cellular telephone and personal digital
assistants (PDAs).
M-Commerce Technologies
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Location Identification Technologies
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Global Positioning System (GPS)
Wireless Interconnecting Technologies
Bluetooth
 Wireless LAN (WLAN)
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Transmission Protocols
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Wireless Application Protocol (WAP)
Automated Capture Technologies
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Radio Frequency Identification (RF-ID)
Taxonomy of enabling technologies
Actors
Processes
Supplier
Customer
Management
Manufacturer
Retailer
Consumer
ERP, WAP, Barcoding
WAP, Bar-coding
CRM
Inventory
Management
MRP,MRP II,
Bar-coding,
Indoor GPS,
RF-ID
ERP,
Bar-coding, Indoor
GPS,RF-ID
Bar-coding, Sales
Force Automation,
Indoor GPS, RF-ID
Online
Ordering
EDI
EDI, Sales Force
Automation, WAP
EDI, Sales Force
Automation, WAP
Order
Management
ERP
ERP, EDI
EDI
Procurement
MRP, MRPII,
EDI
MRP,MRP II,
EDI, Sales Force
Automation, RF-ID
MRP,MRP II,
EDI, Sales Force
Automation, RF-ID
Data
Exchange
EDI, Barcoding
ERP, MRP II,
EDI, Bar-coding,
Sales Force
Automation,
EDI, Bar-coding,
Sales Force
Automation,
Bluetooth
Bluetooth, WLAN
Returns
MRP II,
EDI, Sales Force
Automation
EDI, Sales Force
Automation
EDI, WAP
EDI
Conclusion
In the continuously developing technology
arena, managers should have the ability to
foresee the challenges that emerge from the
implementation of e-commerce and mcommerce technologies. It depends on supply
chain managers to find the best way to
succeed.
Thank you for your attention!
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