Membership Goal Planning
The worksheet on the pages that follow is designed to help you plan your membership goals for
your term as district governor. After you have examined current and historical data, collaborated
with your GMT-D, GMT-MD and GMT area leader, and analyzed the challenges and opportunities
that exist within your district, it is time to identify targets and goals by which you can measure your
membership growth effort.
As you identify your numerical targets in each of the sections that follow, you must also develop
strategic SMART goal statements to justify and support the achievement of those targets. As you
will recall from your online Goal Setting course, a SMART goal is a statement that describes
specific, measurable, achievable, realistic, and timely action that you will take to achieve the goal.
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For example, once you have identified your numerical targets related to “retaining members,”
you might develop a goal statement similar to the following:
Promote the use of the Blueprint for a Stronger Club at
all District Governor’s Advisory Committee Meetings (zone meetings) by the end of 2017.
Once you have clearly identified your goals, use the Action Plan worksheet on page 53 to develop a
detailed action plan for each goal statement. This process will ensure a cohesive, membership
development plan for 2016-2017.
Electronic copies of both the Membership Goal Planning Worksheet and Action Plan can be
downloaded from the DGE Seminar page on the LCI website.
Bring this completed worksheet and action plans to your
GMT/GLT Area Training.
At the GMT/GLT training, you will receive instructions for submitting your
finalized membership goals and action plans electronically to LCI.
Membership Goal Planning Worksheet
Name:_____________________________________
District: __________________
1. Retaining Members
Keeping members satisfied with their club experience increases retention. If members are engaged
in club activities, they will be less likely to drop their membership.
How many dropped members do you anticipate in each quarter of the 2016-17 fiscal year?
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Your Goal:
The number of dropped members last
fiscal year was ___________
The five year average of dropped
members is _________________
This information is included in your 5
Year Membership Trend Report.
July – September: ______________
October – December: ___________
January – March: _______________
April – June: ___________________
Total: ________________________
Goal statements for RETAINING MEMBERS:
(Statements should support the achievement of the numerical targets identified above)
Examples:
 Reduce percentage of dropped members in the district from 3.0 to 2.0 by June 2017.
 Promote the use of the Blueprint for a Stronger Club at all District Governor’s Advisory
Committee Meetings (zone meetings) by the end of 2017.
2. Recruiting New Members
As the leader of your district, it’s important that you and your team encourage clubs to recruit new
members. New members bring new ideas, enthusiasm, and more service.
How many new members do you anticipate adding into existing clubs in each quarter of the
2016-17 fiscal year?
Your Goal:


The number of new members last fiscal
year was _______________
The five year average of new members
is __________________
This information is included in your 5
Year Membership Trend Report.
July – September: ______________
October – December: ___________
January – March: _______________
April – June: ___________________
Total: ________________________
Goal statements for RECRUITING NEW MEMBERS:
(Statements should support the achievement of the numerical targets identified above)
Examples:
 Promote recruitment of 100 women members by June 2017.
 Encourage each club to promote and implement one community service project that includes
the participation of non-Lions by March 2017.
3. Developing New Clubs
As district governor, one of your objectives is to ensure the formation of at least one new club.
New clubs provide more people with the opportunity to serve their community and make a
difference to those in need. It only takes 20 people to form a new Lions club; but studies have
shown that when you form a club with more than 26 members, it increases the sustainability of the
new club to over 70%.
How many new clubs and charter members do you plan to add in each quarter of the 201617 fiscal year?
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The number of new clubs formed last fiscal year was _______________
The five year average of new clubs is ___________________________
The number of charter members added last fiscal year was __________
The five year average of charter members is ______________________
This information is included in your 5 Year Membership Trend Report.
YOUR GOALS
Quarter
Number of New Clubs
Number of Total Charter
Members
(minimum of 20 per club)
July – September
October – December
January – March
April - June
Total
Goal statements for NEW CLUB DEVELOPMENT:
(Statements should support the achievement of the numerical targets identified above)
Examples:
 Identify two geographical areas in the district for new club development by September 2016.
 Promote the formation of two Centennial clubs by March 2017.
4. Other Team Management Issues
Working cohesively with the other members of your GMT-D and the members of your GMT-MD
are an important part of both initial and continued membership growth success throughout your
term.
Using the answers you provided for the questions on page 35 of Assignment 3, develop goal
statements related to effectively working with your GMT.
Goal statements for OTHER TEAM MANAGEMENT ISSUES:
(address the answers to the questions in the assignment)
Examples:
 Increase communication between the GMT-D and the GLT-D to at least once a month.
 Provide a GMT-D report each quarter to the GMT-MD Coordinator.
GMT