SWOT Analysis
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A SWOT analysis is:
"a study undertaken by an organisation to identify its internal strengths and weaknesses, as well
as its external opportunities and threats". (1.)
Instructions:
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Undertaking a SWOT
analysis will enable you to review the status of your business and start your change journey.
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Save the SWOT Analysis Template and update your details in the document header
Enter your thoughts into the cells below
Don’t over complicate the process, this is the beginning of the journey
Engage managers and workmates in the process, have a brainstorming session
Delete the examples ”columns” and any other instructions as required
Examples
USP (unique
selling
proposition)?
Resources?
People?
Financial
strength?
Distribution,
channels?
Innovation?
Management
skills?
Examples
Market
growth?
eBusiness?
New USP's?
Contracts?
Product
development?
Distribution?
Go global?
Weakness
Examples
What do you do well?
How are you placed in your market?
What resources do you have?
What do you do better than others?
What don't you do well?
How are you placed in your market?
What resources do you need?
What do you competitors do better
than you?
Cash flow,
financials?
Skilled staff?
Equipment?
Distribution
channels?
Old
equipment?
Opportunities
Threats
Examples
Strengths
Expecting increased demand?
What other opportunities exist?
What market trends positively impact
on your business?
Expecting a decrease in demand?
What other threats exist?
Is your technology good enough?
Changes in
government?
Economy?
Technology
advances?
Market
changes?
Loss of staff?
Weather?
Want more detailed information about SWOT? Have a look at: https://en.wikipedia.org/wiki/SWOT_analysis
1. © http://www.oxforddictionaries.com/definition/english/swot-analysis
HARDWICKE PM Consultants
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