Angel Reed
Kelly Vouklizas
Michelle Preston
Stephanie Parks
Macys.com
Purpose of Macy’s Site
Advertise merchandise
 Offer special promotions
 Offer a wider variety of merchandise
than can be offered in stores

Pros & Cons of Macy’s Site

Pros
 Well organized
 Easy to navigate- The tabs are clear and well
marked where to find the merchandise
 Sales are the first thing the customer sees

Cons
 Very cluttered- The sales were displayed
all over the website
 Hardly any pictures of merchandise on the
home page– sales take over the site
Macys.com– “Customer
Solutions” Informational Content
Customer can review the product
 Ability to rate the reviews based on
helpfulness
 A chance to win a $1,000 gift card as
incentive to write a review
 Macy’s Star Rewards Card

 Macy’s credit card- gives customers rewards
such as 10% off
Macys.com– Revenue Model

Product Catalog Revenue Model
 Images, reviews, product description, size
charts, etc.

Business-to-Consumer
 Connecting the business to the consumer
Macys.com– Marketing
Relationships
Macy’s Inc. is also a parent company of
Bloomingdale’s
 Participate in a variety of events
throughout the year

 Macy’s Thanksgiving Day Parade
 Macy’s Holiday Events
 Etc
Macys.com– Features and
Functionality
Search tab
 Wedding registry
 Personalized shopping cart- it
remembers you, you can share with
others, etc.
 Customer service section
 Social media utilization

Macys.com– Social Media
Facebook
 Twitter
 YouTube
 Pinterest
 Macy’s App for iPhone and
Android
 Sign up for text messages
or email
 mBlog

mBlog
Mobile App
Macy’s– International Presence

Shipping worldwide to over 100
countries
Nordstrom.com
Nordstrom.com– How does
website usability compare?
Not as cluttered with promotions
 More modern feel
 More presentable
 Promote their products with more
images
 More strictly apparel and accessories
based, rather than home furnishings

Are the strategies for the two
websites different?

Macy’s
 Focuses more on sales
 Not as presentable
 Put as much information as possible in one
place

Nordstrom
 Focuses more on the quality and the
products
 More aesthetically appealing
 Not as concerned with sales and promotions
What are the significant
differences in assortment?

Macy’s
 Carries more home goods, along with apparel
 Appeals more to the everyday, classic buyer
 More of a broad view of product

Nordstrom
 Focuses more on apparel and accessories,
rather than home products
 Appeals a little more to the fashion forward
consumer
 Specific to the season and occasion in the
upcoming months
SWOT Analysis