• Danielle Perri
Danielle Perri
Macy’s Inc. : History
• Originally founded as Federated Department Stores
in 1929 in Columbus, Ohio
• Born through the combination of :
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Abraham & Straus of Brooklyn
Filene’s of Boston
F&R Lazarus & Co. of Columbus, OH
Bloomingdale’s of New York
• Lazarus convinced Roosevelt to move Thanksgiving
• Current CEO Terry J. Lundgren
Macy’s Inc. : Ownership
• Founder : Rowland Hussey Macy
• Founded : New York City in 1858
as a fancy dry goods store
• Turned into R.H. Macy & Co in
1877
• Headquarters : Cincinnati, Ohio
• Number of locations : Over 850
• Founders : Lyman and Joseph
Bloomingdale
• Founded : New York in 1860 as a
ladies’ norton shop
• Turned into Bloomingdales in
1872
• Headquarters : New York, NY
• Number of locations : 41
Macy’s Inc. : Competitors
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Neiman Marcus
Saks Fifth Avenue
Nordstrom
Dillard's
J. C. Penney
Belk
Bon-Ton
Klohs
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Neiman Marcus
Saks Fifth Avenue
Nordstrom
Bergdorf Goodman
Lord & Taylor
Barney’s New York
Macy’s Inc. : Brands & Products
• Brands : Alfani, American
Rag, Charter Club,
Greendog, Hotel Collection,
I•N•C, Material Girl, Style &
Co.
• Products : Clothing,
footwear, bedding,
furniture, jewelry,
cosmetics, housewares
International Sales at
Macys.com
• Brands : Guess, Coach,
Uggs, Lucky Brand, Michael
Kors, BCBG, Armani, Ralph
Lauren
• Products : Clothing,
footwear, bedding,
furniture, jewelry, beauty
products, housewares,
optical, salon, portrait
studio, café
Store to customer
shipments
Macy’s Inc. : SWOT
Strengths
Weaknesses
• Strong brand equity
• Bloomingdale’s focus
on an upscale niche
• Large network of
stores
• Declining net profit
Opportunities
Threats
• New stores to boost
revenues in the
medium term
• Growth through
overseas operation
• Growth in online retail
spending
• Economic
slowdown in the
US
• Increased minimum
wages in the US
• Intense competition
Macy’s Inc. : Social Media Strategy
Macy’s Inc. : Macy’s Goes Green
• Carrying reusable tote bags
• 100 % recyclable shopping bags, packing
material, gift boxes, and wrapping tissue
Macy’s Inc. : Macy’s Gives Back
Macy’s Inc. : Rate of Growth & Stock Prices
• Macy's, Inc. is the world's largest fashion goods
retailer and the 36th largest retailer overall
• Current Stock Price : $39. 63
• Revenue: $24.892 billion
• Operating income: $ 1.863 billion
• Net income: $ 893 million
• Employees: 167,000
• Market Cap: $15.7 billion