OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
English II Worksheet No.1
Topic/s: Unit 1 Brands
Starting Up
Think about some of the products that you use every day. Do you always
buy the same brand? Why do you buy it?
Examples:
drinks
fast food
toothpaste
cars
mobile phone
computers
tea
pens
How many car brands do you know?
What do you think about each brand?
Vocabulary
Match the words with their meanings:
B 1. loyalty
R 2. Image
A 3. Stretching
N 4. Awareness
D 5. Name
_____ a) The name given to a product by the
company that makes it
_____ b) Using an existing name on another type of
product
____
c) The ideas and beliefs people have about a
brand
_____ d) The tendency to always buy a particular
brand
_____ e) How familiar people are with a brand
P
R
O
6. Launch
_____
f) The set of products made by a company
7. Lifecycle
_____
D
8. Range
_____
U
9. Placement
_____
10. endorsements____
g) The use of a well-known person to
advertise products
h) When products are used in films or TV
programmes
i) The introduction of a product to the market
j) The length of time people continue to buy
a product
C
T
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OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
Exercise B. Complete the sentences with one of the words from the
matching exercise.
1. The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an
example of ..............................................................
2. Consumers who always buy Levi’s when they need a new pair of jeans
are showing ...............................................
3. Not enough people recognize our logo; we need to spend a lot more on
......................................
4. David Beckham advertising Vodafone is an example of
.........................................................
5. A ............................................................... consists of introduction,
growth, maturity and decline.
6. The use of BMW cars and Nokia phones in James Bond films are examples
of ...........................................
Grammar
Present Simple and Present Continuous
Present simple is used for facts, habits and routines. We can also use it for
scheduled events.Present continuous is used for ongoing situations and
projects. We can also use it to talk about temporary situations.
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OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
Exercise 1
Which of the following time expressions do we usually use with the present
simple and which do we use with present continuous. Mark with S, C or B
(both)
Usually ..........
At the moment .........
Often ..........
Every day ..........
Currently .........
Once a month .........
This year ..........
These days ..........
Nowadays .........
Now ..........
Exercise 2
Complete the sentence with either present simple or present continuous.
1. This year we ...................................................(try) to develop a
brand with personality.
2. We usually ..................................................(develop) brands that
say something.
3. Powerful brand names ......................................(create) strong
customer loyalty.
4. At the moment we ...............................................(look) for a new
brand name that suggests something about the product’s benefits and
qualities.
5. L’Oreal ................................(sell) cosmetics and toiletries to
consumers around the world.
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OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
6. This year L’Oreal ......................................... (invest) over £180m in
R & D.
7. The marketing department always .......................................(keep)
within its budget.
8. Because the company made a loss last year, the marketing
department ............................. to reduce costs.
Exercise 3
Complete the text below with the present simple or the present
continuous from of the verbs in the brackets.
At the moment, I (1).........................................(work) for a cosmetics
company. We offer a full range of cosmetic products and
(2)............................... (sell) cosmetics and toiletries around the world.
Our main cosmetics brand (3)....................................(dominate) the
French market and it (4).................................... (do) well in the rest of
Europe at the moment, too. In fact, the brand
(5)...............................................(become) more and more popular
throughout the world and our market share
(6).............................................(grow) every day.
We usually (7)...............................................(develop) and
(8)................................... (extend) products under our existing brand
name. The brand is distinctive and (9)........................(stand) out from
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OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
the competition. However, this year we (10) ....................................
(create) a completely new brand of cosmetics.
Reading. Page 8
Made in Europe
Read the article on Page 8 of your textbook and answer the following
questions.
1. Which fashion labels are not manufactured in Asia?
.............................................................................
2. How has Coach increased its gross margins in the last five
years?....................................................................
3. Who closed its factory in Puerto Rico?
..........................................................................................
4. How is Sanyo reacting to the Japanese preference for Burberry
products made in
Europe?..............................................................................
......................................................................................................
5. Which segment of the market believes that luxury products should be
manufactured in Europe?
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OMAN COLLEGE OF MANAGEMENT AND TECHNOLOGY
General Foundation Program
.......................................................................................................
.......................................................................................................
6. Who is Serge
Weinber?......................................................................
7. Who thinks that quality fashion does not always have to be made in
Italy?...........................................................................................
..
8. What does Amitava Chattopadhyay think about brands?
.......................................................................................................
.......................................................................................................
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