HIDALGO COUNTY ASSET
MAPPING AND STRATEGIC
PLANNING PROJECT
Agenda
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Project Team
Project Overview
Work Plan
Asset Mapping Process
Strategic Planning Process
Project Team
Project Team
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Project Advisor, Brian Kelsey
Strategic Planner, Cristina Trevino
Project Director, Michael Uhrbrock
Database Specialist, Sai Mullapudi
GIS Specialist, Isaac Longoria
Faculty Advisor, Dr. Aziza Zemrani, MPA program
Graduate Researchers, MPA students:
Victor de Leon
 Sylvia Quinones
 Edgar Cantu
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Graphics Designer, Roberto Castro
Project Advisor – Brian Kelsey
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President, Civic Analytics
Asset mapping and CEDS
 Co-authored
Measuring Regional Innovation with
Randall Kempner at the Council on Competitiveness
 Advisor to the Southwest Missouri Workforce Investment
Board and Quad-States Regional Transformation
partnership to develop an asset map
 Wrote Capital Area’s CEDS and serves as lead staff
for CEDS implementation activities
Strategic Planner – Cris Trevino
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President, MSI Consulting
Strategic Planning
 Facilitated
MAHI’s strategic planning efforts since 2000
 Facilitated a 18-month community-based planning
process to develop the Edinburg 2020 strategic plan
 Conducted a comprehensive SWOT analysis for the
Tejano Center for Community Concern in Houston
Project Director – Michael Uhrbrock
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Associate Director for Economic Development, UTPA
Market research and economic development
 Conducted
community assessment study for Hidalgo
County Head Start to determine the strengths and
needs of the community
 Worked on various economic development projects for
Edinburg, McAllen, and Delta Region.
Programmer – Sai Mullapudi
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Data Center Director, UTPA
Data, programming, and economic impact
 Does
our programming for our surveys
 Does economic impact analysis
 Provides census and demographic data and analysis
GIS Specialist – Isaac Longoria
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GIS Specialist, Data Center, UTPA
GIS software and mapping
 Degree
in Geography
 Worked on a variety of GIS mapping projects
Faculty Advisor – Dr. Aziza Zemrani
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Assistant Professor, UTPA
Public Administration Program
Other Team Members
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Graduate Students, MPA students
 Victor
de Leon
 Sylvia Quinones
 Edgar Cantu
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Graphic Designer
 Roberto
Castro
Project Overview
Project Background
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Hidalgo County wants to strengthen its competitive
position within state, national, and global markets
Hidalgo County applied for and received a U.S.
Department of Commerce/Economic Development
Administration grant to develop a countywide
Comprehensive Economic Development Strategy
County put out Request for Proposals for consultant
UTPA awarded contract
Scope of Services
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Prepare an Asset Map
Prepare a Strategic Plan
Asset Map
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Provide county’s leadership with an understanding
of the area’s asset base
Identify “gap” areas that require further investment
Provide a baseline for launching the strategic
planning process
Measure future progress toward regional prosperity
Focus on the health care industry
Strategic Plan
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Launch the strategic planning process
Assist County in preparation of a five-year CEDSs
Provide the County’s leadership with a strategy for
improving its overall competitive position.
Work Plan
Work Plan TimeLine
ACTIVITY
START
END
Asset Mapping
-Create Project Team
Week 0
Week 24
Week 0
Week 2
-Project Scoping and Goal Setting
Week 3
Week 4
-Level 1 Asset Identification
Week 5
Week 8
-Level 2 Evaluation of Assets
Week 9
Week 12
-Level 3 Comprehensive Assessment of Health Care Industry
Week 13
Week 20
-Review and Dissemination of Asset Map
Week 21
Week 24
Strategic Plan
Week 24
Week 52
-Review Asset Map Results
Week 25
Week 28
-Visioning
Week 29
Week 32
-Goal and Objectives
Week 33
Week 36
-Action Plan
Week 37
Week 40
-Write Strategic Plan
Week 41
Week 44
-Presentation and Dissemination of Strategic Plan
Week 45
Week 48
Asset Mapping Process
Brian Kelsey, Civic Analytics
Create Project Team
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Identify five to ten people to serve on the asset
mapping committee. This group will help shape the
collection, interpretation, and communication of
data
Project Scoping and Goal Setting
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Establish a clear goal/objective statement
Define the region
Identify peer counties/regions for benchmarking
and/or competitive analysis
Level 1 Asset Identification
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Review existing studies, reports, media stories, and
economic development marketing materials for the
county
Conduct one-on-one interviews with asset mapping
committee to start the asset inventory
Start collecting data from public sources
Level 2 Evaluation of Assets
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Continue collecting and analyzing public use data
Conduct stakeholder interviews
Level 3 Health Care Industry Assmt.
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Collect and analyze public use data related to
health care industry
Develop inventory of facilities, specializations and
competitive advantages
Conduct surveys of: 1) health care institutions and
practitioners ) businesses and 3) public
Conduct interviews with health care experts and
other stakeholders
Review and Dissemination
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Finalize asset mapping database
Work with asset mapping committee to identify
communication mediums—i.e. website, report,
media, blogs, public meetings, etc.
Start telling the story
Work Plan - Strategic Planning
Cristina Trevino, MSI Consulting
Review Asset Map Results
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Compile a “State of Hidalgo County” economic
profile that answers: Where is Hidalgo County
economically today?
The “State of Hidalgo County” economic profile and
asset mapping results will serve as the basis for an
informed strategic planning process
Visioning
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Orient Strategy Committee on strategic planning
process, committee function and proposed strategic
planning outcomes
Add committee members (if necessary) to reflect
expertise in priority areas identified by the asset
mapping process
Create a shared vision for economic and workforce
development in the county and the region, upon
review of the community assets and needs with
community input
Goals and Objectives
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Conduct SWOT analysis with participation from
strategy committee and key leaders
Identify strategic issues most likely to impact the
economic future of the county and region
Select the priority issues to be addressed in the
strategic plan, focused on the highest priority needs,
concentrating on those things that can be changed
or at least influenced
Action Planning
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Strategy Committee divides into working groups,
one for each critical issue selected
Each working group develops an action plan
addressing its critical issue
Write Strategic Plan
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Strategy Committee reconvenes
Work groups present action plans to Strategy
Committee
Strategy Committee makes recommendations on
combined action plans
Integrate action plans into the first draft of the
strategic plan
Present draft to obtain community feedback
Final strategic plan is completed and published
Presentation and Dissemination
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Create dissemination plan
Implement dissemination plan
Establish a system for ongoing evaluation and
modification of strategic plan