ATILIM UNIVERSITY
FACULTY OF MANAGEMENT
DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISEMENT
COURSE DESCRIPTION AND PRACTICE
L+P
Course Name
Code
Term
Credits
Hour
PR 401
Spring
3
Advertising Design
Pre-requisite
Courses
Language of the
Course
Course Type
Course Coordinator
Instructors
Assistants
Course Objective
ECTS
5
-
English
Dr. Elif Eşiyok Sönmez
The objective of the course is to give students the ability of evaluating and
designing an advertisement for different media channels.
To be able to have a brief knowledge about what constitutes advertising
To improve their skills on creative thinking
Learning Outcomes
of the Course
Content of the
Course
To improve their visual language
To be able to develop their ability to work with full range of various tools
(illustration, photography, collage, computer)
The content of the course covers ‘problem definition’, ‘research’, ‘concept
development’, ‘effective visualization’ and ‘presentation of ideas’ during
advertising design process.
WEEKLY SCHEDULE AND PRE-STUDY PAGES
Topics
Pre-study Pages
Week
1
Introduction
2
About advertisement - from pre-industrialization era to the
present era-
3
4
5
Message development in advertising for different media
tools and the importance of audience
Creative ideas:
Designing an advertisement with words and without words
Using comparison and exaggeration in advertisements,
Repetition and accumulation in an advertisement,
Omission and suggestion in an advertisement
A review to television commercials, newspaper/ magazine
advertisements
Kızılcaşar Mah.-İncek-Ankara Tel : 0 312 586 80 00 Faks : 0 312 586 80 91
6
Social media tools for advertising
7
Solving a case in classroom and presentations
Introduction to 1st project: Designing an advertisement
for a product
8
Discussion of 1st project
9
10
11
Presentation of the advertisements (Mid-term 1)
HW: Bring magazine or newspaper advertisements for the
next class
Evaluation of print media and the advertisements in print
media
CW 2: Critically analyzing the advertisements
HW: Choose a television commercial and new media
advertisement
CW 3: Evaluation of television commercials and new
media advertisements
12
2nd Project: Designing an Advertising campaign
13
Discussion about idea sketches, preparing the first drafts
14
Getting through computer applications
15
General Discussion
16
Project Submission (Final)
SOURCES
Course Book
Other sources
EVALUATION SYSTEM
IN-TERM STUDIES
Mid-terms
Attendance, Participation
Classwork
Final
TOTAL
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL
GRADE
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL
GRADE
TOTAL
Course Category
Supplementary Courses
Basic Occupational Courses
Expertise/Field Courses
QUANTITY
1
1
3
1
6
PERCENTAGE
%25
%10
%15
%50
%100
X
Kızılcaşar Mah.-İncek-Ankara Tel : 0 312 586 80 00 Faks : 0 312 586 80 91
Courses on Communication and Management Skills
Transferable Skills Courses
CORRELATION BETWEEN COURSE LEARNING OUTCOMES AND PROGRAM
COMPETENCIES
Percentage
No Program Competencies
1 2 3 4 5
Comprehension of Basic Concepts of Public Relations and
1
X
Advertisement
Gaining Skills for the Use of Technology in the Public Relations and
2 Advertisement
X
3
4
5
6
7
8
Gaining Analytical Skills in the Processes of Public Relations and
Advertisement
Understanding Public Relations and Advertisimg in Local, National,
International, and Global Settings
Gaining skills of Public Relations and Advertisement
Building up teamwork skills
X
Obtaining Public Relations and Advertisement Communication Skills
Adopting Principles for Public Relations and Advertisement
X
X
Assessing on political and cultural processes for the purposes of Public
Relations and Advertisement
10
Obtaining the Ability to Rapidly Respond to Technological and
Environmental shifts.
12
X
X
9
11
X
Developing a Research-Oriented Approach to Public Relations and
Advertisement.
Obtaining and Implementing a Sound Knowledge on the Main Fields of
Public Relations and Advertisement: Communication, Public Relations,
Planning of PR Processes, Searching in PR and Advertisement Processes,
Put in Practice of PR and Advertisement, Evaluation in PR and
Advertisement.
X
X
X
TABLE OF ECTS / WORKLOAD
Activities
QUANTITY
Duration
Total
(Hour) Workload
Kızılcaşar Mah.-İncek-Ankara Tel : 0 312 586 80 00 Faks : 0 312 586 80 91
Course Duration (Including the exam week: 16x Total course
hours)
Hours for off-the-classroom study (Pre-study, practice)
Homeworks
Mid-terms
Final examination
Total Work Load
Total Work Load /
ECTS Credit of the Course
16
3
48
16
4
1
1
3
20
15
20
64
20
15
20
172
5,7
5
Kızılcaşar Mah.-İncek-Ankara Tel : 0 312 586 80 00 Faks : 0 312 586 80 91