Marketing Internship (MKT 484) Requirements and Instructions for Students
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Requirements for MKT 484
Project needs to be in a marketing-related area. We do not offer internship credit for nonmarketing related internships.
Complete a minimum of 120 hours before submitting the final paper.
A minimum GPA of 3.0 and have completed MKT 300, 302 or 303 with a B or better.
Student must meet with the internship coordinator to discuss the internship and to receive
authorization to register for the course within approximately 6 weeks of the start of semester. If
your internship begins after approximately 6 weeks into the semester, you may be able to begin
your internship and enroll in the following semester.
You cannot backdate an internship and ongoing jobs/internships will not be considered for
internship credit.
Internship paper requirements (to be submitted upon completion of your internship)
1.
Section I: Your goals. Define what the project is about and what your expected goals are at
the outset. Goals should be company-oriented as well as personal. That is, you should
incorporate the goals set forth in the internship jointly created by you and your supervisor as
well as your own personal goals. This section should be about 1-2 pages and completed prior
to starting your internship. It should be included with your final paper.
2.
Section II: The journal. You should document what you are doing on a daily/weekly basis to
accomplish the goals outlined above. You will need to maintain a daily or weekly journal and
submit it with your paper. In addition, keep track of your hours on a weekly basis. Length for
this section will vary.
3.
Section III: Your assessment. What did you accomplish during your internship? Compare this
with what you expected as outlined in section I and determine if there is any difference. Why is
there a difference? How could you improve the outcome? What did you use from your classes
(specifically state 3 classes) that helped you and what would you like to have had taught to
help you in this internship? Include a self-assessment of how you believe you performed in the
internship. Section III should be 5-7 pages.
4.
Include an evaluation from your supervisor or employer. The evaluation should be submitted on
company letterhead if possible (not inserted as text within your paper).
5.
Include examples of the materials you create, e.g., pictures of an event, screenshots of a
website.
6.
This is a 3 credit hour class that can count as one of your electives as a Marketing major or it
can be used as an upper division business class for other majors. Therefore, your final report
should be equivalent in quality and professionalism to a paper submitted in other upper division
courses. Your grade for this course is comprised of both your performance with your
employer and your final paper. Please review all of the paper requirements carefully.
7.
The due date is the date you have completed your project and the paper. If you are graduating,
be sure to submit your paper by Reading Day. Papers submitted by Reading Day of the
regular semester in which you registered will be reviewed and graded in time for you to receive
credit for that semester. *Please try to submit your paper within 6 weeks of completing your
internship.
If you submit the paper after the normal end of the semester due date, you will received a “Z”
(course in progress) which will be changed to a grade when your project is received and graded.
8.
***Things to do BEFORE you begin your internship***
(1) Complete the pink application and attach an unofficial transcript and job description.
(2) Get recommendation forms to two appropriate professors.
(3) Get the Student Placement Agreement signed by the employer.
(4) Meet with the Marketing Internship Coordinator, Professor Detra Montoya
Detra.Montoya@asu.edu or visit BAC 479 during office hours
Frequently Asked Questions
1. My internship will end after the regular semester ends. Will that affect my grade?
If you submit the paper after the normal end of the semester due date, you will receive a “Z”
(course in progress) which will be changed to a letter grade when your project is received and
graded.
2. I’ve been working with my employer for the past year. Can I receive credit for my
internship?
Unfortunately, we do not offer credit for ongoing work, or for an internship that is already in
progress.
3. I am not a Marketing major, but my internship is marketing-related. Can I still register for
MKT 484?
Yes, as long as you meet the requirements listed above.
4. Can I earn more than 3 credits for my internship?
MKT 484 is a 3-credit course and can only be taken once.
5. My internship starts in the middle of the semester. Can I still register for MKT 484?
Yes, you can register for MKT 484, however, you will need to discuss your options on whether it
is appropriate for you to register for the current, or upcoming semester.
6. I am a marketing student but I my internship is non-marketing related (e.g., Finance,
accounting, etc.). Can I still register for MKT 484?
Unfortunately, regardless of your major, we can only offer course credit for marketing-related
internships.
7. I haven’t taken MKT 300, 302 or 303. Can I get an override to allow me to register?
You will need to submit a petition to the undergraduate office (BA 109). Overrides cannot be
granted by the marketing department.
Rev. May 3, 2013